Online Marketing Made Easy with Amy Porterfield

Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem! So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof!  When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too! In this episode, I’m diving into:  3:44: Questions to ask yourself that challenge the idea that the market is too saturated  5:24: Math that proves making sales is all about honing your marketing skills  12:20: Tips for embracing what makes you unique and attracting your ideal audience  15:23: How I focus on my niche rather than worry about a saturated market  19:14: Reminders to help you break free from this false narrative Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab the freebie for this episode by heading here! Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with your community on a personal level. I truly can't tell you how much joy and pride I feel in building my own community. It's so gratifying and I hold it very close to my heart, so of course, I want you to have the same experience!  If you've been dreaming of transforming your audience into a thriving community, this episode is perfect for getting started! In my business, I have an entire team dedicated to my community. Sylvia, Brittani, and Megan are simply amazing, and they have so kindly shared their top 5 strategies for keeping up with and using community engagement to grow and improve your business. And don't worry if you're a team of one or just starting out in entrepreneurship! These behind-the-scenes strategies are super versatile and adaptable, so they'll work for you no matter where you are in your business journey. In this episode, I discuss:  4:45: The art of calendar creation and batching to foster a more engaged community 13:01: Strategies for optimizing your live interactions with students  18:08: The importance of developing deep relationships with students and how we keep track of their success stories  22:09: Advice for implementing an advisor program to provide diverse perspectives and support during launches 24:38: Tips and tools for collecting and analyzing student feedback  31:25: How to track data and metrics to make informed business decisions  Remember, my dear friend, your community is truly the heart and soul of your business. So listen in and start getting the most out of the fantastic people and community you've built with your incredible gifts! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to increase your profit margins! I know, I know, it's definitely a bit daunting when you’re first getting started, but it’s one of the most important things you can do!  With a bit of practice and dedication, you'll be on track to use your profit margins to better understand and scale your business. After all, it's your profit margin that allows you to pay yourself more, reward your team, and invest back into your business. In this episode, I share the four key things my team focuses on to maintain our profit margin (if we're happy with it) or increase it. I want you to steal these techniques and tools for yourself so you can make the most intentional decisions and plan for future launches!  Today, I cover:  2:48: What exactly your profit margin is and how to choose your benchmark  8:49: Tips for budgeting and planning for future launches to maintain a healthy profit margin  14:25: Advice for making intentional expense decisions that align with your business goals  16:05: Why you need to be reviewing your recurring expenses  20:14: The importance of being transparent with your team about numbers  Listen in and remember, if your profit margins aren't where you want them to be, it's absolutely okay! We're all constantly learning and growing, and you're already on the path to bettering yourself and your business.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast and business, this is the perfect episode to get started. And I'm telling you – this conversation is not just for all of you; I also found it incredibly valuable for me and my podcast!  Enter Hala Taha, the fabulous founder YAP Media, the host of the Young and Profiting podcast, and massive LinkedIn influencer. I've recently been working with Hala and her podcast network, and it's been such a blast!  Hala's a natural go-getter who left her corporate job to follow her entrepreneurial dreams. Now, she's constantly topping the Apple Podcast charts and working with the biggest and brightest in the online space.  We talk about the LinkedIn strategies she uses to grow her business and her podcast. She's absolutely mastered the LinkedIn algorithm and is sharing all of her publishing and engagement hacks with you!  In this episode, you’ll hear about:  4:09: When Hala knew it was time leave the corporate world and dive into entrepreneurship  7:40: Advice for starting a side-hustle podcast 11:08: Strategies for consistently ranking as a top podcast  13:44: Common mistakes for both newbies and seasoned podcasters  18:58: How and when to start monetizing your podcast  24:10: Creating a podcast network  26:06: The biggest challenges Hala faced when scaling her business  30:18: Tips for boosting your LinkedIn audience and engagement  33:52: Why it’s never too late to start your podcast!  Listen in, my friend, because the opportunities are endless. LinkedIn's organic reach is a goldmine just waiting to be tapped, and Hala is spilling all the secrets! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Everything you need to know about manifesting your big goals with Gabby Bernstein. Sweet friend, I'm so excited to have you here for the first episode of 2024! Today is so much fun, and I guarantee it'll help you start your new year off with a bang! We're diving head first into manifestation – a topic often overlooked on the podcast amid all the marketing, digital courses, and list-building talk. But trust me, it's super important and it all relates back to your business!  Honestly, I’m right there with you and fairly new to the manifestation game. But, lucky for us, we have the incredible Gabby Bernstein here to guide us through it all. Gabby is a bestselling author, spiritual leader, manifestation expert, and the host of the mega-popular podcast Dear Gabby. She even manifested meeting Oprah, so you know she's the real deal!  So, whether you dream of being your own boss, doubling your revenue, or shifting your mindset to abundance mode in 2024, this episode is the perfect launching pad for massive success in the new year.  In this episode, you’ll hear all about:  5:38: How manifestation relates to your business, funnels, list building, and taking action  9:51: A step-by-step framework for manifesting beginners  16:38: Tips for managing resistance or “faking” manifestation  18:27: The most common mistakes people make when getting started  23:45: Why you have to release all control to manifest successfully  30:41: The ways gratitude factors into the manifestation  Listen in, and get ready to manifest your biggest dreams. It's a new year, new opportunity, and we're ready to kick off right! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to stay on top of your team’s well-being by measuring happiness levels. Believe me – the success of your business is SO dependent on how passionate your team is about their work. But it's not just about being productive; it's about staying motivated, prioritizing your well-being, and preventing burnout. And I want you to catch any signs of unhappiness in your company before it's too late!  We recently rolled out a wellness tracker for our entire team. It's been a bit of a challenge to figure out how to measure abstract things like happiness and stress, but I'm so excited to share how it's been playing out! My friends, this wellness tracker is like a dashboard for the heartbeat of your company. By comparing your team's stress/happiness metrics to your goals, you can physically see the trajectory of your company culture. (And it’s not as complicated as it sounds, I promise!)  It's amazing how much easier it is to tweak things when you can actually look at why stress levels are creeping up or how much happiness is starting to dip.  In this episode, I break down:  7:38: The importance of prioritizing intentional margin to offset potential errors or overwhelming moments  13:38: My core value of nurturing a loyal, happy, and positive work environment  17:25: Our first indicator that reflects the team stress and happiness averages  23:34: Why we track shout-outs and celebrations  27:11: The power of listening and implementing team ideas  30:09: Project management tools we use to organize and track our goals   32:57: How to keep your wellness tracker simple and tailored to your needs  Listen in and get ready to transform your work culture – no matter the size of your team. Because, my friend, your success starts with feeling great and passionate about what you do!  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Everything I learned in 2023 and how I’m applying those lessons to my plans for 2024. Can you believe there are only four days left in 2023?! My sweet friend, I'm so excited about what the new year will bring for your business! So today, I’m sharing my plans for my company going into 2024 so you can get inspired to dream up new strategies and implement game-changing tools into your business.  2023 was an incredible year for us, with more Digital Course Academy students than ever (I'm talking record-breaking), and some of my goals for 2024 might surprise you!   It's so important to reflect on the past so you can get super specific, clear, and realistic about your goals for the future. Because, I want you to be prepared for 2024 and surround yourself with the right people, tools, and opportunities no matter the challenges that may come up.  Plus, I share the most valuable lessons I learned in 2023 so you can take them and apply them to your business! From turning to mentors to hiring a CEO, I learned so much about myself and the structure of my business.  In this episode, I talk about:  3:25: Reflections on 2023 – the most successful in my 14 years of business  5:17: Why growth won't be our primary focus in 2024  9:17: Embracing my motto "less is more" without sacrificing excellence  10:07: The departmental changes we’re applying next year  13:01: The top lessons I learned this past year 21:20: How to prepare yourself for your dream business  As you gear up for 2024, listen in and take a cue from my playbook. Cheers to the exciting new adventures that await us on our entrepreneurial journey! Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Encouraging your loyal customers to continue purchasing from you after your digital course.  So you've hit your revenue goal by selling your digital courses, and you've got some amazing loyal customers, woohoo! But what's next? Once your customers complete your course, you need to find a way to keep them engaged and craving more. Don't worry, my friend, I've got your back! Today, I'm sharing some game-changing strategies to turn your customers into long-term digital best friends. I use these tactics in my business, so you know they've been tested and proven successful! Keeping your loyal customers happy is a massive component of your business success. I talk about how to make your affiliate marketing and membership programs top-notch so you can keep the momentum going and hit your goals every year of your business!  In this episode, I talk about:  8:26: An in-depth look at my affiliate program's recipe for success 13:53: Why I'd never launch an affiliate program without being an affiliate myself 21:03: Tips for adding an exclusive membership program for your digital course customers 24:34: Understanding that running a membership program takes effort, time, and consistency  26:25: How I keep my Momentum Membership students engaged with live trainings, Q&A sessions, and community building Listen in, because you've got some homework to do! I’m telling you – encouraging your loyal customers to engage and purchase from you is the key to creating those powerful, long-lasting relationships.  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Conquer your financial fears and step into your financial freedom with Farnoosh Torabi. My friend, I want you to feel smart about how you spend your money, how you make your money, and how you look at your money. I want you to feel super competent, which means you should gather as much knowledge about your finances as physically possible!  As entrepreneurs, I truly believe we should be more open about talking about money! We all go through good, bad, and ugly phases of finances, so why not share our experiences to help each other out?  Here to tell all and ease any of your money worries is the brilliant Farnoosh Torabi, a former CNBC host, a multi-bestselling financial author, and host of the So Money podcast.  Her mission is to help you conquer your financial fears. And we have a shared passion for guiding others towards their richest, happiest lives, so trust me, you're in the best hands!  You’ll hear about:  6:27: Farnoosh’s various income streams  8:42: Why Farnoosh’s parents shaped her view on personal finance  11:35: Advice on standing out in a saturated industry 14:10: How to define what financial freedom means to you 17:53: Habits to build a rock-solid financial foundation  25:53: Tips for facing your fears  43:03: Overcoming unhealthy narratives about money  46:54: What you can expect from Farnoosh’s new book, "A Healthy State of Panic”  This isn't just about personal finances. It's about feeling fantastic about your relationship with money. So, listen in and take control of your financial future! Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Embrace your “Year of Yes” and watch your business, personal development, and connections thrive.  If you know me, you know that deep down, I'm a huge introvert. To be honest, the idea of promoting my book, Two Weeks Notice, and doing interviews, speaking on stages, and going to networking events was terrifying!  But, I decided that 2023 would be my year of saying YES! I had a strong desire to share my book with the world and get it into the hands of those who needed it. So, every tear, every uncomfortable moment – it was all worth it.  Today, I share my tips on stepping out of your comfort zone, embracing the unknown, and making 2024 your most successful year yet.  During my “Year of Yes, I took risks, faced rejection, and welcomed vulnerability. And guess what? My business skyrocketed, my personal growth was massive, and my book launch was epic! Now, my sweet friend – it's your turn.  Tune in for:  7:00: The key to getting super clear on your goals  10:23: How to appreciate your growth and the lessons learned no matter the outcome 15:22: A reminder that difficult moments are only in seasons – not forever  17:31: Tips for embracing discomfort and saying yes to every opportunity  18:23: Understanding the power of in-person connections (especially for an online business!)  So, listen in because I learned so much from my “Year of Yes”, and I want the exact same results for you!  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Here’s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or the details of my finances, but now I know that sharing our successes can inspire and encourage others to pursue their own dreams. And you know that's what I'm all about!  Today, I'm so excited for you to hear from four of my amazing students, who have each made over a million (that's right - A MILLION!) dollars selling their digital courses. They all started off just like you, with a passion and desire to share their talents, have more freedom, and be their own boss.  They share their ups and downs, their triumphs and hurdles, tips for success, and so so much more. If they can achieve these massive accomplishments, so can you!  You’ll hear how to turn your dreams into dollars by:   7:56: Nurturing valuable relationships with your students  17:16: Reshaping your biggest challenges into your biggest opportunities  29:58: Strategically pricing your digital course offerings  36:48: Sharing your story and desires to create a business that's uniquely you Listen in dear friend, because trust me, you don't want to miss out on some incredible stories! You’ll be the next member of the Million Dollar Course Creators Club in no time!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Debunking the myth that you can make a “wrong decision”.  When building your business, do ever worry if you're making the right decisions or if you're on the right path? Well, my dear friend, let me tell you something: every decision you make, every twist and turn or bump in the road, is taking you to exactly where you're meant to be. You just can't make a wrong turn!  Believe me, I know from experience. When I made my very first digital course, the number sold was a massive disappointment. But because I didn't give up and took action anyway, the universe steered me in the right direction, and just look where I am now!  So, here's some tough love for you – if you're not in the game at all, you're missing out on huge opportunities. As an entrepreneur, it's natural to fear making mistakes. But even those imperfect decisions move you forward.  In this episode, I share:  3:23: Why every choice gets you one step closer to where you're meant to be  5:32: Advice for embracing your mistakes  7:47: Why this concept is deeply personal to me  9:09: How to step off of the sidelines and into action 13:34: The beauty of serendipitous redirects So, when things don't always go as planned, embrace the detour, my friend. Listen in and get inspired to come out on the other side even stronger!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Head here for the free resource >>> Your Ultimate Guide to Crafting the Perfect Modules for Student Success Keep your students’ motivated and engaged by crafting seamless modules for your digital course. While I typically talk about marketing on this podcast, today, I’m taking a beat to focus on the heart of your thriving online business – your exceptional product. In my case, of course, this is digital courses. But even more than that, it’s my seamless digital course modules.  Trust me, you can’t just throw content together and hope it sticks. Designing the best digital course is all about organizing it in a way that delivers a transformation so smoothly that your students soak it up like a sponge!  Oh, and I’m not just scratching the surface, my friends. I’m deep-diving into the art and science behind designing the perfect modules that are sure to leave a lasting impression on your students.  In this episode, I cover:  3:08: Why you need to design course modules in the first place 7:30: How to get your students into action throughout every step of your course  13:32: Top frameworks for upleveling the course value  18:53: Simple strategies for supercharging engagement  28:51: The easiest way to keep your students motivated and help them make progress through the course  31:24: Tips for incorporating content for every learning style Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Using collaboration and competition to push yourself and your business to new heights.  I'm sure you've heard the phrase "collaboration over competition" a million times. But, my friend, I'm here to tell you that it's not always true. As business owners, it's so important to use collaboration AND competition to thrive – let me explain!  Competition keeps us motivated and driven, and I truly believe that the most useful competition is actually with ourselves. For me, it's all about setting and achieving my goals and constantly pushing myself to be the best entrepreneur I can be.  At the same time, collaboration is also key! Sharing ideas and strategies with like-minded people in my network is incredibly valuable. For example, I love connecting with other course creators to share insights and tips on creating and launching the best courses.  In this episode, you’ll hear about:  4:13: Why I stick to self-competition 7:55: How to be intentional with industry analysis  12:18: Questions to ask when reflecting on your motivations  13:54: Healthy vs. unhealthy collaboration  18:49: Examples of viewing competition through the lens of collaboration  You all know it’s my mission to help as many entrepreneurs as possible, so listen in to hear why leveraging collaboration AND competition is essential in fueling that goal! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to turn your next big idea into a household brand with Alli Webb. Ever wished you had a personal stylist to give you a fabulous blowout before recording your next live video or digital course? Just imagine that confidence boost!  Now, you might be wondering what a blowout has to do with marketing. Well, let me tell you about Alli Webb, the queen of blowouts and the brilliant mind behind Drybar, the most iconic blowout business ever!  Alli's here to share her journey, from her days as a hairstylist to starting a family to selling Drybar and all the lessons learned in between. Her new book, The Messy Truth (don't you love that title?) is a must-read if you're looking for an authentic picture of what entrepreneurship actually looks like – the good, the bad, and the ugly!  With over 150 locations, a successful line of products, and a multi-million dollar household brand, Alli's story is a prime example of turning your dreams into reality. She reminds you that perfection is overrated and that you don't have to have everything figured out to build something incredible.  In this episode, Alli tells you all about:  4:06: The highs and lows of building Drybar’s successful brand  11:57: How Drybar grew in an already saturated industry  20:00: Tips for delegating and letting go of control with confidence  26:13: Drybar’s bright yellow brand and memorable marketing  30:30: The importance of learning as you go  33:22: Advice for being present in your personal life while building your business  37:24: Why The Messy Truth is for both new and seasoned entrepreneurs  Remember my friend – it's never too late to start, and there are no wrong turns in your entrepreneurial journey. So, listen to the episode, stay persistent, and make your dreams a reality, just like Alli did! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Tips to prepare your business for a restful holiday season and exciting new year. How was your Thanksgiving feast? I hope it was fantastic, and you're all set to dive into your end-of-year planning! I know the holiday season can be overwhelming with family gatherings, business goals, and a seemingly never-ending to-do list, but I'm here to help make things a whole lot easier for you. Picture this: You, waking up on January 1, 2024, feeling excited and ready for the new year all because you've set up your business for success this holiday season. It's such a great feeling to have everything in order and fully enjoy the holiday festivities without worrying about work (that's what entrepreneurship is all about, right?). I don't claim to have all the answers, but I do have some tips that are sure to give you some relief! So, let's make this holiday season stress-free and the most enjoyable yet.  In this episode, you’ll hear about:  6:02: Two initiatives I focus on for October-November to ready the biz for December 8:23: Questions to ask yourself to make clear year-end intentions 11:42: A checklist to prepare your company to take off the final week of 2023   16:15: A fun way to set the stage for an exciting new year with your team 17:41: Tips for fine-tuning your ideal week and reviewing your scheduling  Happy holidays, my sweet friends! Listen in and put on your planning hat because you deserve to take time for yourselves and your loved ones during this special time of the year. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How I doubled my business revenue in just one year.  It might seem impossible to double your revenue in just one year, but if I can do it, so can you! In this episode, I share seven key strategies to achieve your six-figure vision.  What if I told you that you can make a bigger impact and establish yourself as an expert by doing less? I’m here to help you do just that by getting clear on your core offer and mapping out your revenue goals.    I’m taking you through how I set up my calendar for the year and break it down into content creation, promotion, and vacation (trust me on that last one!). Plus, I can’t talk about my journey to my first $100,000 without mentioning the team that helped me get there. I share all about how to get started with a virtual assistant and what a game-changer that’s going to be for your business.  I cover: 3:31: How to create a map of your revenue goals  7:24: The three questions I want you to ask yourself about your core offer  11:54: Examples of supplemental offers that can elevate your launch  15:20: Why it’s so important to establish your content (and personal) calendar at the start of the year  18:42: Ideas for developing weekly original content for your audience  22:17: How to prepare for your your first hire  Curious to learn how I went from $50k to $100k in one year? I get into all the details in this episode!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Taking a moment to be thankful for every step of your entrepreneurship journey.  Friends – this is not just any episode. This is a beautiful celebration of the entrepreneurial journey, and honestly, I was left in tears. With Thanksgiving just around the corner, I thought it was the perfect time to spread some gratitude and share real-life, heartwarming success stories from hard-working entrepreneurs just like you.  I am so so grateful for entrepreneurship and all it brings. From impacting my student's lives to building a wonderful team to living life on my own terms – I could go on and on! But today, I’m passing the mic off to my incredible students.  They share their unique entrepreneurial adventures and what aspects they're most thankful for. If you're going through a rough patch, know that they have each walked in your shoes, and their stories today might just be the spark you need to ignite your gratitude flame and light up your path.  My students are grateful to entrepreneurship for:  10:16: Their personal evolution, bigger community, an expanded perspective  13:16: Flexibility in their schedule for more precious family time  17:41: The journey with all of its challenges and rewards 22:04: Reduced stress and getting to enjoy life on their terms  24:19: Doing what they love in alignment with their values 26:39: The opportunity to tap into and master their inner gifts and talents  So tune in, listen up, and take a moment for yourself. Reflect on your journey, the support you have, and the leaps you've made for your life and your business!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Every reason why finding a virtual assistant is one of the best hires you’ll make. Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money. Here's why I'm telling you this – by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders?  And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US.  Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn't know if I was ready. Plus, I didn't want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me!  In the episode, Tricia tells you all about:  10:51: How a virtual assistant can take your business to the next level  15:03: The qualities to look for in a VA, and key questions to ask when hiring 20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses  26:14: Why VA’s will ignite creativity and ideation in your marketing processes 29:40: Tips for effectively training your VA to execute tasks seamlessly  32:53: How a VA contributes to your scalability  Listen in and remember to ask these questions in the interview process for your new VA:  - Your client has not delegated anything to you this week – what are you going to do? - What steps would you take to make this relationship successful?  - What strategic questions would you ask to serve your client best?  - What excites you about being a virtual assistant?  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

You have two choices: Get up or stay down.  Sometimes, all you need is an honest, tough love pep talk to get yourself back in the game. If you find yourself playing small or getting caught in a cycle of comparison, this episode is for you, my friend.  I’m sharing a version of the pep talk that my mentor Marie Forleo gave to me 14 years ago when she recognized I needed to get back into action. Her advice about celebrating every win made such a profound impact on me.  I’m challenging you to measure yourself against your previous self, not what anyone else is doing. There’s nothing wrong with peeking over the fence, but if it starts to bring you down, I want you to stop right there. Every step you take on the journey to your big, audacious goal is an accomplishment worth celebrating – never forget that.  I also share:  3:44: What happened when I l​​eaned into my feelings of insecurity and unworthiness after my second launch  5:23: What Marie said to me that transformed my definition of success  8:15: My pep talk for anyone who’s taking themselves out of the game  11:05: What Dan Sullivan’s The Gap and The Gain taught me about measuring progress  As an entrepreneur, it’s inevitable to go through a funk every now and then. When that happens, I want you to press play on this pep talk and get yourself back out there. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A potential customer just told you your course isn’t in their budget…now what?  Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.  I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.  Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.  If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!  You'll hear all about:  4:58: What to do in the four-to-six week period before opening enrollment 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch  11:10: When (and when not) to offer a payment plan  13:54: Why I prefer to go live with my audience instead of relying on an FAQ page  16:33: My invaluable experience working with a concierge team  19:31: How to address money objections in your marketing efforts 22:09: A creative way to help your audience pay for your digital course So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Supercharge your focus, say goodbye to procrastination, and crush your to-do list.  Let's face it - procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don't light you up inside.  Sure, not every day will be exciting when running a business. But that's the beauty of entrepreneurship – you get to call the shots and build your dream career on your terms. Here's a little secret – I struggle with procrastination, too. But I've learned some tricks along the way that have helped me stay focused and productive. Today, I’m passing those tips on to you!  I invited my incredible social media manager Stacey Moran to join me on this episode and together, we’re sharing everything you need to know so you can crush your to-do list and feel fantastic about your work.  My friends, if you're ready to conquer procrastination, effectively manage your valuable time, and dive headfirst into your zone of genius, look no further.  You'll hear all about:  4:15: Auditing your day to figure out when you're the most productive  7:07: Why late-night creativity is a real thing and how to make it work for you 8:33: Recognizing the leading causes of procrastination so you can get ahead of them  11:24: What to do when a task feels way too daunting 14:06: Tackling difficult (but super important!) tasks that require hours of your full focus  18:04: How to channel your zone of genius, get support, delegate, and automate So, the next time you want to move that due date or feel stuck, I want you to hear my voice saying, "You've got this!" Tune in to say goodbye to procrastination and hello to productivity.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb. You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I’ve got you!  In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field.  The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector!   Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen."  We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time!  We dig into:  7:46: Mindset shifts to increase your visibility  11:56: Tips for tapping into your creativity and the uniqueness of your business  17:29: Effective strategies for networking in physical and online environments  22:18: A super simple and tactical exercise for fostering relationships with media contacts 28:36: Taking action on the thing you’re most afraid to do  31:32: The first steps of creating and sustaining an engaged community  43:27: A real-life case study that proves anyone can make a difference  This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Maximizing every minute of your day with these essential time management strategies. As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash. Today, I'm here to share all of my favorite time-saving tips and habits so you can take control of your day and focus on the stuff that actually moves the needle in your business.  Believe me friend, you'll get to sit back and watch your entire life transform the minute you start to apply these simple yet effective streamlining hacks into your day. More free time to do the things you love, a happier team (if you have one), AND a thriving business… what more could you ask for?! I dive into work management programs you can implement TODAY, share actionable strategies for up-leveling your efficiency, and offer mindset shifts to supercharge your productivity. I’m talking: 1:37: The top ways to automate and delegate your busy day 5:10: How to review and trim your offerings  7:25: Streamlining your internal operations by creating SOPs (Standard Operating Procedures)  9:50: The beauty of the zero inbox rule for email management  11:35: Why you need to empower your employees  13:24: Allotting yourself less time to complete your tasks 14:13: Advice for limiting negative content consumption  14:56: The mutually beneficial 4-day workweek 16:01: Tips for evaluating your performance on the daily  17:23: The One-Minute Rule Tune in and start smooth sailing through your workday – you deserve it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Master your marketing funnels to build lasting customer connections while making millions. If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business.  Funnels have generated millions for my business because I view them as more than just a tool to make a sale – they're an opportunity to connect with potential clients, prove your value, and showcase why your offer is the perfect fit for them. In fact, starting small and refining as you go is a wonderful strategy – my team and I do it all the time.  Today, you’re getting a behind-the-scenes look at the three primary types of funnels I swear by in my own business and step-by-step advice on how to use them. Get excited my friend, because you're about to reach your dream of consistent success and financial freedom that got you into entrepreneurship in the first place!  By the end of this episode, you'll know all about navigating the ToFu, MoFu, and BoFu (yes, those are the technical terms) and why split testing is crucial for optimizing your client flow and refining your landing pages. Click here to snag that free resource! I cover:  4:00: Validating your offer and understanding your client's needs 6:51: How to use split testing to optimize conversion rates and measure the success of your landing pages  10:42: The framework for an effective list-building funnel 20:12: A peek into the simple inner workings of my multimillion-dollar essential sales funnel  28:05: The newest funnel I use to build trust with potential customers Tune in for a complete guide to understanding and incorporating funnels into your marketing strategy!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Leave behind your 9 to 5 and live the life you’ve always dreamed of with Craig Siegel. If you're ready to leave your current 9 to 5, but you've been dancing on the sidelines, thinking you're not good enough, or just waiting for the right moment, consider this episode your ultimate wake-up call! It's NEVER too late to hit that reset button, redefine your path, and create the life you've always dreamed of.  I know what you might be thinking – "Can I really do that? What will people say? Am I even ready for this?" Trust me my friend, every entrepreneur has asked those questions. But the truth is – with a positive mindset, supportive community, and real determination, you can reach true freedom and fulfillment.  When it comes to reinvention, Craig Siegel has seen it all. He left Wall Street just three years ago to pursue a completely different life path. Today, he has a successful podcast, a best-selling book, and an incredible career. Craig is walking proof that there is always time to pivot and reinvent yourself. Just imagine where you could be in three short years if you start today.  We cover:  8:28: Overcoming any hesitation in the pursuit of your purpose  11:32: Strategies for stepping out of your comfort zone  13:41: Why you don't need to have all (or any!) of the answers to get started 17:41: Cultivating a positive mindset and supportive community 27:21: The top non-negotiables for reinvention  25:30: Getting total clarity on your passions and strengths  29:25: Breaking free from limiting beliefs and choosing the “second thought” Craig said, “Staying comfortable is a death sentence.” This hit me hard! Your journey to greatness only starts when you step out of your cozy bubble and embrace the unknown. What if it goes right? What if you fly? So, hit play and get ready to rewrite your life story! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Move your goals without sacrificing your revenue or breaking promises. As a business owner, I always set goals for each year and quarter depending on the project or offering we have going on. But the truth is – goals don't always pan out as we hope. Life throws curveballs, and suddenly, that ambitious plan feels like a stretch. Not to fear! This is where the concept of "Move the Goal" comes in handy.  When it's clear you aren't going to meet a goal, you need to sit down, reevaluate, and decide how to pivot. And let me tell you, moving a goal does NOT feel good! As someone who values commitment, changing a plan can feel like a broken promise.  But, dear friend – please don’t be too hard on yourself if you’re in this position. It’s perfectly okay to do if you're smart about it. In this episode, I share all of my tips for effectively moving your goals so you can avoid losing significant revenue. It's not always an easy process, but with the right approach, you can do it in a way that won't let yourself or your team down. I cover what to expect when you move your goals, things you need to know before changing them, and how to adapt so it’s not a setback.  You'll hear about:  3:41: The reasons you might want to move a goal  6:12: Why I hate changing plans and would much rather reach the goals I set  8:30: Everything you need to know before changing your goal  12:18: Questions you should ask yourself to make sure you’re doing it for the right reasons  14:12: Finding that balance between sticking with the plan and being flexible  Sometimes, you set safe goals to avoid feeling disappointed. But you know what they say – growth only happens when you step out of your comfort zone, and your goals should always motivate you to be the best version of yourself. Tune in because I promise this advice will save you lots of sleepless nights! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon.   You're growing your business and dialing in on list growth, digital courses, and marketing strategies, but what if I told you there's something even more important than any of that? Your health.    That's right, prioritizing your wellness is the game-changer that is going to revolutionize your business and life.    If you’re an entrepreneur, you're working long hours, crashing from time to time, and putting your health at the bottom of your priority list. But guess what? The most successful entrepreneurs know that their health is the key to a sustainable business.   Now you may be thinking, “Amy, where in the world do you find time to focus on your nutrition?”    Story of my life, my friend! I've always struggled with maintaining my weight while balancing a packed schedule.    But I’m telling you – my business and my body were thanking me the second I started incorporating more protein into my diet, sticking to a workout routine, and living a healthier lifestyle.   That’s why I'm so excited to introduce you to my guest, Dr. Gabrielle Lyon, a mastermind in functional medicine. In this episode, she shares her simple approach to health that will integrate seamlessly into your busy entrepreneurial life.    We dive into:    11:10: Tips for avoiding burnout, ensuring vitality, and changing the trajectory of your life (& your business)  15:05: The power of building and maintaining muscle  21:05: How to design a no-nonsense diet for your busy schedule  28:23: Strategies you can implement TODAY to boost your energy  31:37: Advice for breaking free from shame and showing up fully for your business   Your business will only ever be as successful and sustainable as your health. Listen in because your business, wellness, and future are about to get a complete makeover.   Click here to listen! Visit our show notes page!   Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy."

The inside scoop on every feeling and thought I had before AND after my most successful launch yet.   Buckle up, because I've got something super exciting to share with you today. I'm taking you behind the scenes of my biggest Digital Course Academy launch to date! That's right – you’re getting an inside look into my mind before AND after the launch, including the good, the nerve-wracking, and the oh-so-rewarding moments. There are no secrets here!    Now, why am I telling you this? Well, dear friend, I want you to know that it's perfectly normal to feel doubt, excitement, and nervousness when launching a new offering.    Even after 14 years in the game, I still experience that same wide range of emotions. The good news is, I now know how to manage them. The stress is real, no doubt about it. But once that cart closes, it's the most incredible feeling in the world.    I open up about all my thoughts and emotions during the lead-up to the launch, how I prepared myself for the anxieties, and offer some tips on coping with the post-launch blues.    Plus, I highlight strategies for leading your team to provide the best customer support possible and share every tool we used to make this launch a huge success!    You’ll hear all about:  4:10: How my customer service, operations, and marketing teams prepared for the launch 8:26: Tips for shifting your mindset and keeping your worries at bay  18:02: Why every challenge you’ll face during the launch is completely worth it 23:17: The power of real-time connections and customer feedback  28:18: Perfecting your email lists, messaging, and social media ads  34:55: How we conquered every tech issue and improved our systems   No matter how your launch turns out, whether you hit your goal or face challenges, it's always worth it knowing you’ve made a positive impact on a client’s life. So listen in and get ready to take off in your next launch!    Click here to listen! Visit our show notes page!   Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy."

EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world. And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media. We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success. In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including:  Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me) What I do to build authenticity and connection on social media Why focusing on your core competencies is the key to long standing success My biggest takeaways from growing an audience through podcasting The dos and don’ts of building a highly engaged and happy team  … Plus much, much more!  Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses. Enjoy!    Visit the show notes!   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Supercharge your teaching game with the magic of visual frameworks with Rory Vaden If you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework.  What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience. If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher.  Most importantly, teaching in frameworks has helped my students understand and apply my content better. Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden. Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks. You’ll learn: Why teaching in frameworks is so crucial to being an effective educator  An A to Z process on how to create effective content frameworks 7 questions you can ask yourself to help you generate ideas for frameworks  How to become “unstuck” on framework ideas and them quickly He’s even going to break down one of his own teaching frameworks that you can use as a reference.  Ready to dive in? Pull out your notepad and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies?  From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max.  You’re going to hear:  The exact AI-powered tasks that are doing wonders in my company Specific ways different departments within my company are using AI  Effective prompts that you can plug into ChatGPT … And much, much more!  To make things easy, I've put together a resource that's packed with all the prompts I'll be revealing today. You can snag it here so you don’t have to worry about writing everything down while you listen to the episode.  And before you dive in, I’ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh:  “Those who ignore AI are waving goodbye to incredible opportunities.”So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses – and yours might just be next. Here’s a glance at this episode... [06:11] My content team uses AI whenever they need to come up with inspiration or encounter roadblocks. AI can generate outlines and help refine content further. [11:27] The community team uses AI to name and describe our community meetups and discussion events. It's great for titles and social media. [14:40] The operations team uses AI to conduct research, organize data, draft emails, messages, and tasks. It helps save time and is more efficient. [16:59] My ops team uses AI to process, brainstorm, and summarize meeting notes. They can organize it into a table and prompt for next steps and ideas. [19:06] We use SOPs for everything in every department. We're still working out the right prompt to get AI to create and improve on SOPs.  [19:24] The marketing team uses AI to generate themes, story ideas, and captivating social media captions. It's like having a writing partner. [21:26] My senior marketing content manager uses AI across the board for podcast asset generation. It also helps to enhance SEO of these assets. [23:37] She's also used it for brainstorming marketing initiatives and re-engagement campaigns. This creates a huge jump start for our copywriter. [24:50] Our graphic designer uses AI features in Canva to enhance designs and create captivating visuals that elevate our brand presence. [26:14] My copywriter has been using AI to brainstorm a lot. It's like an idea thesaurus that can supply a better way to explain a concept. [27:20] AI is an essential part of the toolkit, but keep in mind that it complements human expertise. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launch Have you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?” Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it!  Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone. In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker.  Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back! And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000! Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success. Tune in to hear more about Lisa’s story, and this myth be totally debunked! Here’s a glance at this episode... [05:19] I'm sharing a story of one of my students that might inspire you if you feel like funds are preventing you from starting your digital course. [05:53] Lisa Nunamaker is a teacher who has a business that teaches garden design and landscape graphics to budding designers around the world. [06:30] When she heard about DCA, her head was swimming with ideas, but she was concerned with the cost.  [07:00] After crunching the numbers, she realized that if she could sign up 10 students the investment would be worth it. [07:16] She enrolled in DCA in February of 2021. She launched her first course. Garden Graphics Toolkit, even though it wasn't totally finished. [08:15] She enrolled 67 students and made $44,000. Her second launch generated $20,000. She then started a membership and generated $8,800. [09:41] Taking the plunge was worth it. Lisa loved creating the course while she was in the class. [11:15] DCA helped give her the tools that she needed to build a business on the side and be propelled forward. [13:21] To uncover your course potential, think about how much you want to make. Then decide on a price and how many people need to sign up.  [14:32] DCA is about helping you create your course in the simplest way possible. Visit our show notes here!

I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer. Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!  Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.  We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.  The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.   You’ll hear:  The 3 most essential things you should do to create momentum in your new business How a personal brand can help you grow your business Ways to keep your offer fresh and exciting over a long period of time What’s next for the membership and digital course industry Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Spoiler alert: You don’t need a ton of content to launch a digital course If you’re like a lot of people, you might have thought “I’d love to create a digital course, but I don’t have enough content!” And if that’s you, friend, you’re not alone! This is a really common roadblock when it comes to digital course creation. But here’s the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn’t be a barrier to getting started. To do that, I’m going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell.  Alissa and Katy launched their evergreen digital course without having a lot of content created -- and went on to sell over a million dollars in just two years. Amazing! Their example is proof that it is possible to launch a highly successful digital course by using what you already have. Tune in to hear more about Alissa and Katy’s story, and the myth of “not having enough content” be totally debunked! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed) Agree or disagree: As a digital course creator, you want your students to thrive in your course and go on to accomplish whatever goals they set out to achieve using the information that you’ve taught them. I’d hedge a bet that you agree.  That’s why it’s so important as the captain of your digital course ship to foster an environment of accountability within your community. It’s been a crucial part of what’s made my courses so successful. In fact, what drives the remarkable transformations my students undergo during Digital Course Academy’s intensive nine-week journey is thanks to what I lovingly call “Accountability Pods.”  And after helping thousands of students launch digital courses over the years, I've fine tuned an effective system that will guide you in creating your own accountability program for your course. Not only will this system make your students’ course experience better, but it will also streamline the facilitation process for you.  Throughout this episode, I'll unveil the five core strategies I use to lay the foundation for an Accountability Pod program in my courses.  You’ll also hear real life stories of how my students have leveraged their Accountability Pods not only to craft profitable digital courses, but also to forge lasting friendships. So if your digital course needs a little boost in the accountability department, then tune in and pay close attention! And if you’ve yet to launch your course, this episode is sure to spark ideas for your future course development and offerings for your audience. So, grab your notepad, roll up your sleeves, and let's dive right in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Concerned about credibility? Hear why “I’m not credible enough” to launch a course is a total myth Have you ever thought to yourself, “I’d love to create a digital course, but I don’t have the credibility to teach it?” Maybe you have a lot of knowledge in a certain area, but you don’t have a formal education in it… Or maybe you’re an expert in something, but you’ve never taught it before… Whatever it is for you, you’re feeling hesitant about starting a digital course because you don’t think you’re credible enough -- and my sweet friend, you’re not alone. In fact, “I’m not credible enough” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Radhika Lucas.  Even though Radhika didn’t have a formal education in her area of focus, she created a highly successful course and made back her DCA investment in just one launch. Radhika’s example is proof that with dedication, passion, and the right guidance from DCA, success is within reach for anyone, even if you don’t consider yourself to be an expert. Tune in to hear more about Radhika’s story, and the myth of “not having enough credibility” be totally debunked! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I spent so much time, money, and energy into it, for just a couple hundred dollars.  One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase. It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson. I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode.  It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success.  As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses. So if you have an incredible course idea but are unsure if it'll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How a busy toddler parent created a remarkable digital course with limited time Have you ever thought to yourself, “I’d love to create a digital course, but I don’t have enough time?” Maybe you have a 9 to 5 job…  Maybe you’re a full-time parent… Maybe you are so busy with your current business that you can’t fathom taking anything else on.  Whatever it is for you, you’re feeling hesitant about starting a digital course because you’re busy -- and my sweet friend, you’re not alone. In fact, “I don’t have enough time” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why time shouldn't be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Mallory Rose, who proved that even with a 14-month-old son, she could create and launch her digital course with incredible results. Mallory's example is proof that with focus, determination, and a bit of support, you can achieve your entrepreneurial dreams even if you don’t have a lot of time.  Are you ready for this myth to be busted? Tune in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video in your business?  In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students.  Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy. I understand the hesitation that comes with video -- it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole. And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience.  In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest. Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content. You’ll learn:  How Nicole generates captivating content ideas The ‘nuts and bolts of posting including the ideal frequency and video length  Advice on user-friendly and affordable video equipment and software  Tried and true strategies to go viral How to move past feeling uncomfortable on camera So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone.  Over the years I’ve found that many of my Digital Course Academy students started off feeling this way -- but still go on to create wildly successful digital courses.  One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses. What I love about her story is that Jen had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments -- completely ad-free – in her very first launch.  Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that? In this episode, you’re going to hear more about Jan’s story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water.  Jan’s journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

These are the 5 biggest mistakes I see course creators make (plus ways you can avoid making them) I’ve been in digital marketing for a while now, and over the years I’ve noticed that there are five errors that digital course creators commonly make when they’re first getting started.  Now, making mistakes is a part of the entrepreneurial game. I’ve made plenty, and I know that I’ll keep making more. And what’s great is that every time you make a mistake, you can learn from it.  But here’s the thing. The mistakes that I talk about in this episode are things that can seriously impact your ability to create a digital course that not only makes you a lot of money but also makes an impact on people’s lives.  Now here’s the really good news. I’m also going to give you strategies to sidestep these mistakes so you don’t have to deal with the headache and stress that all-too-many people have made, including myself. These are strategies that I cover in my signature course, Digital Course Academy, so you will be getting some of my paid content for absolutely free.  And just a word to the wise, this is a jam-packed episode, so if you haven’t already, be sure to bust out your notebook or a Google Doc so you can take some notes.  It’s my hope that by being aware of these pitfalls and taking the steps to avoid them, you’ll feel confident as you move forward in your own digital course creation journey.  Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Unsure about switching your business niche? Here’s what you need to know There’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason. The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche -- or a thing that you’re known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level. But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it. The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different.  And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you.  You’ll hear:  4 questions to ask yourself before you switch your niche  My experience with switching niches early on my business How to carry the momentum of your current niche into your new one What you can expect if you switch to a niche that’s entirely different I promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all - how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed but trust me, it's not as scary as it seems! So, get ready to unleash the power of the "Sweet Spot Test"! It's a proven process that'll help you nail down the best course ideas that your audience will love. But wait, there's more! We've got an exciting twist for you. Ever heard of ChatGPT? It's the AI everyone's buzzing about! And here's the kicker - you can use it to expand your course ideas even further! I know, super cool, right? 🤖💡 Now, here's the thing - ChatGPT is fantastic, but it can be a little intimidating if you've never used it before. No worries, though! In this episode, we'll hold your hand and show you how to get started, making it a breeze. So, what can you expect in this episode? Well, grab your favorite beverage and get comfy, because we've got a treat for you. We'll not only reveal the four magical questions to help you find your Sweet Spot, but we'll also show you how to make ChatGPT your new brainstorming buddy. Together, we'll brew up some fantastic ideas for your dream course topic! ☕💡 And if you've been struggling to figure out your niche, fret not! With the Sweet Spot Test and ChatGPT by your side, you'll be amazed at how we'll help you zero in on a course topic that's just *perfect* for you. So, join me in this exciting episode as we take a laid-back approach to demystify the world of digital course topics. Trust me, after this, you'll be brimming with confidence to tackle your course creation journey like a pro! Ready to dive in? Hit that play button now and let's get this AI-powered party started! 🎉🎧 Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Say bye-bye to business burnout with these 4 strategies Burnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be.  Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you’re so overwhelmed. I don’t know about you, but the reason that I left the corporate world in the first place was because I wanted to love what I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated. Can you relate? If so, pay close attention to this episode -- because over the years, I’ve discovered the ‘secret sauce’ to having a successful business, sans the burnout.  I only wish I would have discovered what these four things are sooner! So if you’re on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes. Here’s a glance at this episode... [04:57] Burnout is common in the entrepreneurial world. I've experienced it firsthand, and I've heard stories from my students. [06:49] I got burned out working one-on-one with clients about two years into my business. I decided to fire all of my paying clients and do something different. [08:07] My most recent burnout was after I launched Two Weeks Notice. But this time I had the tools and knew what I needed to do to protect myself. [09:37] Creating a digital course has been a game-changer for my mental health. It’s helped many of my students avoid burnout too. [11:11] Digital courses could be the best asset in your business to protect you. It provides consistency and lessens the amount of hustle you have to do.  [12:13] Total burnout comes from constantly having to start from scratch and create something new.  [14:16] A digital course can increase revenue. You can also put a course on Evergreen, meaning that it’s automated and for sale every day. [15:52] Time blocking can help avoid burnout. It helps you get really clear on the action items you'll be doing during the day. It also helps avoid context switching.   [19:14] A four-day workweek can also help you avoid burnout. I’ve invited my team to have a four-day workweek and it’s transformed our mental health.  [21:46] 1. Create a digital course. 2. Eventually, put a course on evergreen. 3. Time blocking. 4. Explore incorporating a four-day workweek.  [22:58] What are you doing to protect yourself from burnout? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

I get these questions alllll the time... Do courses work in my industry? Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching? Would my 1-1 service translate into a course? How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks? If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner. I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet.

What 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you’re anything like me, you like to have all of your facts straight before making any big business decisions.  In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like.  I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new. So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode.  I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya!  We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better.  I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you.  Happy listening!  Here’s a glance at this episode... [03:50] Jaren Sustar is a real estate investor and founder of Finance Cowboy. His digital course helps people find and manage rental properties or flips. [05:02] Teresa Merriman created a course about travel art journaling. She even filmed her course in Croatia.  [07:09] Jaren began his career as a truck driver. He transitioned into sales and also started buying real estate. Finance Cowboy was born in 2021.  [12:21] Jaren joined List Builders Society and grew his list from 700 to 14,000 people. [13:02] After taking DCA, Jaron added a course to his business. The course allowed him to go really deep and take his students to the next level. [16:14] Jaren’s course is called The Rental Academy. He charged $3,000 and built a waiting list of 1200 people for his first launch. He made over $200,000. [23:56] Having a course has allowed Jaren to hire four full-time employees and coaches.  [29:56] Teresa has been an exhibiting artist since 2005. She makes beautiful ornate leather-bound journals. [31:03] During the pandemic, Teresa began offering a limited series online. She had an audience. [33:45] Teresa heard about digital courses and decided to niche down by focusing on travel journaling.  [38:28] Teresa's course launch consisted of social media and emails. It was $497 and she sold 32 in her first launch.  [42:42] She's now prepared to better describe and talk about her course when she does her second launch. [47:10] Teresa created a membership and has an in-person art retreat coming up this fall. Today she has more freedom with her time and makes a greater impact. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Predict your digital course profit potential in 4 easy steps Have you ever wondered how much money you could actually make from creating a digital course?  You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much? If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps.  Including how to calculate exactly how many students you’d need to enroll in your course to meet a series of three goals you’ll set – a good goal, a great goal, and a big, scary goal.  I think you’re going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Scale your impact without maxing out your calendar Imagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals.  But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential.  I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day. But the thing is, it doesn’t have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar. Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help. Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that’s completely on my terms.  So if you’ve ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode. In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The 3 types of people that make the best digital course creators Have you ever wondered if a digital course is right for you?  Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more.  Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place. Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income… But even if it sounds like a good move, you’re still not 100% sure whether creating a digital course is right for your situation.  And if that’s you, you’re in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation.  You’re also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms.  So grab a cold bevy, pop in your earbuds and press play on this enlightening episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses Today I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition.  Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur. Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time.  Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe.  She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that?  And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled businesses in multiple industries, and has found success in each.  In this episode, Chalene and I chat about how she’s built a diverse and thriving entrepreneurial career that’s stood the test of time. You’ll hear:  The biggest lesson Chalene has learned when it comes to developing business ideas  A step-by-step process you can use to figure out what your ‘thing’ is (or what your ‘things’ are) How to know when it’s the right time to add a new income stream to your business Tips on how to build an audience that sticks with you for the long haul Chalene’s secret for how she built two highly successful podcasts How Chalene has reframed her ADHD as one of her superpowers There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to deal with imposter syndrome when you’re teaching other people Have you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff. As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business. The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey. And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I’m able to empathize with their struggles even better and recall experiences in more detail.  In this episode, I’m diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself. You’ll hear:  How to embrace your 10% edge and feel confident sharing it with the world Different ways you can reframe your imposter syndrome when it shows up Why it’s actually ok to struggle for answers (& how it helps in the long run) Real-life stories of how I’ve overcome feeling like I don’t know enough  This is a great listen for anyone that’s ever dealt with imposter syndrome -- so pop in those earpods and press play on this insightful episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle! Need a content update? Here’s my simple 5-phase process for updating course content The thought of updating your course content can be daunting. I know that because I’ve felt this way many times before.  Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place.  But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job.  I’ve done more than my fair share of course content updates, and I’ve learned a lot over the years. In fact, I think it’s safe to say that I have my process boiled down to a fine science. Now here’s the good news. In this episode, I’m sharing the exact 5-phase process I use to stay organized, execute efficiently, and ensure that no detail is missed when I make my course content updates.  And here’s the icing on the cake. I have some really great tools and resources to go along with this episode that you can download and use to stay on track. Stick around to the end to hear how to snag them.  So if you’re ready to update your course content without all the stress, then grab something to take notes with and pay close attention to this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The lessons my new CEO & I have learned as we’ve both transitioned into new roles I have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director.  If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business.  I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company at the same time, so I’m excited to pass the reins over to Jawesy.  Not to mention, she’s incredibly smart, experienced, and knows my business inside and out, so it’s a win-win!  In this episode, Jawesy and I have a candid conversation about the lessons we’ve learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO. You’ll hear:  Why we intentionally took an entire year to transition into our new roles The fears we both had about stepping into our new positions The challenges we’ve had and what we’ve learned from them How we prepped the larger team for the changes I hope you walk away with some new insight – whether you see yourself bringing on a CEO long term, or you’re hiring your first employee. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing TikTok and Instagram reels when I’m 90 years old.  It would be so nice (at some point way down the line) to transition from the personal brand I have today, to one where my name, face, and likeness are not associated with it.  But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter.  Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally. He’s a brilliant business owner and also has firsthand experience going from a personal brand to a company brand.  In this episode, Clint shares:  The 5 specific steps he took to switch from a personal to a company brand The biggest challenges he’s faced from the transition, plus lessons he learned How he seamlessly integrated coaching into his company brand The mindset he embraced that allowed him to build businesses bigger than him This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

If you have two ears and a scrolling thumb… Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳 Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode! Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like… 🧵 How we’ve seen it perform 🧵What people seem to be thinking about it 🧵 Whether or not we think Threads is a new “shiny object” 🧵How to get your hands on a free resource with 5 accounts I’m loving And more! If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I!

How to slow down in your business (& feel totally ok with it) When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it.  That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes. Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too.  But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health.  Because guess what? As important as my business is, everything outside of it is important, too.  This doesn’t come naturally, sweet friend, and it’s going to take an intentional effort for me to pull off. But I know it’s what I need to do, and I am 100% committed to doing it.  In this episode, I share what it’s like to go from a level 100 (where you’re doing all of the things, all of the time), to taking an intentional pause -- and why that’s important to do from time to time Enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why) I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.  Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business.  The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time.  Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many!  That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy.  And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it.  Happy listening!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

What being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth.  This has been a big initiative of mine over the past several years, and something that I’ve committed to daily.  But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general.  Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK! The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul.  Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies.  In this episode, they share:  Specific ways you can be more LGBTQ+ inclusive in your business How being LGBTQ+ inclusive help facilitate long-term business growth The biggest misconceptions that businesses have about LGBTQ+ allyship How to avoid being a performative ally, and become an authentic ally Plus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you.  So pop in your earpods, grab a tasty beverage, and give this episode your full attention.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

You can’t do it all: How to work inside your zone of genius and let go of everything else Do you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected.  But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you. Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience. For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time.  And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up. In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost.  This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in. Here’s a glance at this episode... [04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius. [05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good. [06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded.  [07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time. [08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared. [11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast. [13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now. [15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach. [15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them. [16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day.  With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest -- I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business.  Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run.  And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I’ve tested out each and every one of them for you.  I’ve done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I’m sure you’re curious about – and I’m sharing it all in this episode.  So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We’ve all been there before….  Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important.  Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don’t want that! So when you’re completely maxed out, it’s crucially important that you take a pause, assess what’s happening, and get back into alignment. Here to help you in doing that is Rebecca Blackburn. She’s a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at the highest level.   Rebecca’s going to share a simple 3-step process that will help you regain ownership of your life, and take intentional action on how it’s going to look moving forward.  Tune in to hear:  How to identify what’s most important in your life, and prioritize it The bad habits you might not realize you’re doing that are only wasting your time  Tips on how to lighten the ‘mental load’ that many women bear How to get rid of the guilt you feel when you don’t get to everything on your to-do list Plus much, much more! I absolutely loved this conversation with Rebecca, and it’s my hope that you take away just as much from it as I did. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The rejection that rocked my world, and what I learned about the way that I cope If you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll. So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was.  If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejection really brought me down during what should have been a really exciting time for me.  But here’s the good news. This experience has made me take a long, hard look at how my own expectations play a role in how I handle things when they don’t go my way -- and moving forward, I’ll have an entirely new perspective.  I’ve also recommitted to some simple mindset shifts that I know will help me in the future when things don’t go as I thought they would.  In this episode, you’ll hear about this entire experience -- how I handled it, what went wrong, and what I’m committed to doing moving forward.  This is a very honest and vulnerable conversation, and a topic that’s so important to talk about as entrepreneurs -- because allowing something that’s completely out of your control to get the very best of you is simply not worth it, sweet friend. So if you feel rejection as deeply as I do, I hope this episode helps you reframe your thoughts so you can keep moving forward as the very best version of yourself.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s why If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom.  I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbleweeds could blow through. When you’re first starting out in business, you’ve got to be OK with starting from scratch. And because you’re likely doing something that’s brand new to you, you’ve also got to be OK with not having the same clout that you might have had in your career.  Sure, you might have a ton of experience on your resume and an excellent track record -- but you’ve probably never owned and operated a business before. And it’s a whole different ball game!  So that’s why it’s so important that as an entrepreneur you have a strong capacity for zero. You’ve got to be willing to start with nothing, get in the trenches, and do the hard work. Now here’s the good news, sweet friend. You won’t be in this place forever! With time, effort, and the right strategies, your business is sure to grow. But when you start in the right frame of mind, and know in your heart that things don’t happen overnight, you’ll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship.  In this episode, I’m diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The step-by-step process I use to create and launch lead magnets – and yours to take! I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet.  A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.  I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur. And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them.  In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode. I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!  So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference.  Enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Your perceived weakness can actually be your superpower -- here’s why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’  But through the help of my dear friend and mentor, Michael Hyatt, I’ve come to realize that being sensitive as a business owner isn’t actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out. So how did I unwind years of social conditioning and turn what I’ve perceived as a weakness my whole life into a strength? In this episode, you’ll find out. You’ll also hear:  How to be more aware of negative self-talk, and stop it in its tracks Why the language you use to describe yourself is so important Real life examples of how my team members turned their weaknesses into superpowers An exercise you can do NOW to rewire the negative thoughts you have about yourself After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur.  So if that sounds good to you, pop in your earbuds and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The 3 questions I ask myself every time failure comes knocking at my door It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again.  But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it?  I’ll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable. Because of the way I was conditioned to avoid failure as a kid, I’ve had to take a real close look at my relationship with failure as an adult -- both personally and professionally.  And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down.  In fact, there are three questions that I ask myself every time I fail – and although I’m very much a work in progress, I’ve found them to be incredibly helpful. In this episode, I’m sharing those three questions with you, and it’s my hope that if you’ve also struggled with embracing failure, they’ll help you too. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketing Have you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES!  I know I’ve been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing.  I’ll be honest, affiliate marketing has been a big part of my business strategy. Not only has it helped me get through some of those months when cash was tight, but it’s also allowed me the ability to invest money back into my business.  And one of the people that I’ve looked to over the years when it comes to all things affiliate marketing is Pat Flynn. He’s a bestselling author, the creator of The Smart Passive Income Blog, and the host of the highly rated Smart Passive Income Podcast -- where he shares weekly interviews, strategies, and advice for building an online business through affiliate revenue. In a nutshell, he’s the best of the best when it comes to affiliate marketing, and in this episode, he’s going to share the affiliate marketing campaigns that have really turned the needle for him over the years.  These are strategies that go well beyond including links in a blog post, so if you’ve dabbled with affiliate marketing and are ready to take a deeper dive, then hit the play button on this episode and get ready to start earning some extra money. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Sharing something you used to find embarrassing is now the norm -- here’s how it can benefit you in business There’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it? While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I’ll be honest, I’m here for it. This meme is all about embracing the things about yourself that make you want to cringe, all of the experiences you’ve been too embarrassed to share, and all of those little quirks and idiosyncrasies that have traditionally been looked at as ‘uncool.’ Yes, sweet friend. There’s been a huge cultural shift towards letting go of what other people think of you and learning to love those weird parts of yourself that you’ve been taught to shun by society.  I can tell you from experience that there’s a huge sense of relief and freedom that comes from letting go of caring about what others think, especially when you’re the face of your business like I am.  In this episode, I explore this idea of living alongside the cringe -- what it means, and the many ways that it can help you thrive in life, and in business.  So if you’ve ever been afraid to show up as yourself and do what makes you happy, then this episode is for you, sweet friend. Happy listening!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year?  It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, can make substantial income through affiliate marketing. Affiliate marketing is when content creators earn a commission by promoting a product or service from another company using an affiliate link. When someone clicks on your affiliate link and makes a purchase, you’ll receive a payout.  So if you’ve ever heard the phrase “make money while you sleep,” this is it, my friend. It’s one of the best ways out there to make passive income – but like anything in business, you’ve got to go into it with a plan. Over the years, I’ve fine tuned my affiliate marketing strategy and I’m so excited to break it all down for you in this episode.  You’ll hear:  How to identify the best brands for you to partner with What to say in your pitch email to potential affiliate partners Why relationships are key when it comes to affiliate marketing The best places to promote your affiliate links A breakdown of all the spreadsheets I use to stay organized So grab your beverage of choice, something to take notes with, and press play on this incredibly informative episode. P.S. To help you absolutely nail your pitch emails to potential affiliate partners, I’m giving you a FREE pitch email template -- click here to snag it!  Here’s a glance at this episode... [03:17] Affiliate marketing is a way to earn commissions by promoting affiliate programs or offers. [05:15] Identify the brands and companies that you could potentially partner with. Make a list of all of the software and tools that you use in your business. [07:09] Put everything into a spreadsheet and lean into the products and services that you use and that might benefit your audience.  [09:15] Go to each website and look for an affiliate link. You can also look for a contact and send them a pitch email.  [10:26] Attach a media kit or a one sheet that states what you do, who you serve, and compelling stats about your business. Get on a call. [12:00] Relationships are really important when it comes to affiliate marketing. Think about courses you've taken, and people who you've worked with.  [15:18] Look for opportunities where you can add great value for your students and readers, and where you can benefit in your business monetarily. [21:59] Ask: Is this something I actually use? Is it something that my audience might use? Does the price point fit my audience? Do I have the space to promote this? [27:56] Documents to stay organized: Tab 1 - Affiliate Master Spreadsheet; Tab 2 - List of companies you've established a partnership with; Tab 3 - Incoming requests. [30:01] The Affiliate Revenue Spreadsheet tracks money coming in from your partnerships. Set a goal for each quarter or year.  [34:43] Action steps: Brainstorm a list of tools and resources that you've used to grow your business or to enhance your personal life. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Let go of your employee mindset and start thinking like the entrepreneur that you are Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. You’ve ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it’s everything you’ve always wanted.  The thing is, even though you’re technically your own boss, you still feel like you’re working for someone else because you feel obligated to answer those late-night text messages from your clients or ask for approval to take some time off.  I get it, sweet friend, because I’ve been in this awkward “in between” stage of entrepreneurship, too -- where you have your own business, but feel like you have to be available for your clients at any given time.  In fact, for a couple of years after I started my own business, I still felt like I was working for someone else because my clients had such a strong grip on me. Even though I was a business owner, I was operating with an employee mindset.  Eventually, I hit a breaking point -- and it was then that I discovered a new way of thinking that helped me fully step into entrepreneurship. In this episode, I share my experience of shifting from being self-employed with an employee mindset, to thinking like an entrepreneur -- and how it helped me grow my business while enjoying all the freedoms that entrepreneurship can bring.  You’ll learn: The difference between being self-employed and an entrepreneur How to determine if you’re still thinking like an employee  What you can do to start thinking like an entrepreneur The difference between a scarcity mindset and an abundance mindset (& why it’s important) This is a great listen for anyone in business, whether you’re just getting started or have been in the game for a while (and have yet to experience what it means to be a true entrepreneur).  Here’s a glance at this episode... [03:25] So many entrepreneurs feel like they still work for someone else even when they are working for themselves.  [04:37] It takes work to shift from being self-employed with an employee mindset to becoming a true entrepreneur. [05:43] When I first started as a business owner, it was difficult because my clients had extremely high expectations and unmanageable deadlines. [08:30] I realized I was done with client work when I was on a tarmac being screamed at by a client.  [09:23] Operating with a scarcity mindset is the quickest way to play small as an entrepreneur. Yousee limitations as opposed to opportunities. [12:43] After the tarmac incident, I started to unboss myself and make the mental shift from an employee to being an entrepreneur. [15:33] To live in abundance, start operating with the belief that there's enough money and enough success to go around.  [17:23] When you shift your thinking, you'll start to run your business and your life exactly how you want, and fully step into your own as an entrepreneur. [17:38] Homework: Open up your notebook and write down all the ways you are operating with an employee mindset.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it! Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships.  He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue. And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust. You’ll also hear: A tried and true framework that you can use to future-proof your online business Different ways you can take advantage of AI as a content creator How you can prevent your students from getting the dreaded “content complex”  The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me to only work four days a week, and grow my business like gangbusters. So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,’” it caught me way off-guard. Anti-time management? What does that even mean? And why on Earth would you not want to manage your time? Turns out, this article has way more than a catchy headline – because as I dug into it, I found that there’s a whole different approach to time management that I’d never heard of before.  It’s all about focusing on your final outcome, or what success looks like after you’ve achieved your goal – and by doing that, you end up saving a lot of time that you would have otherwise wasted spinning your wheels.  If that has your head spinning, don’t worry – because in this episode, I’m going to break it all down for you.  You’ll hear:  Why focusing on outcomes helps you achieve more (while doing less) Ways to become more outcome-oriented as a business owner   How I almost made a huge mistake in my business but got back on track by focusing on the outcome So if you’ve ever struggled with managing your time (or you’re a huge time management nerd like me), then tune into this episode to learn about this refreshing new approach. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do.  Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head.  Even as a total data nerd myself, I’ve realized over the years that it’s just as important to tap into your heart as it is your mind. In fact, your heart is the most neglected form of intelligence that you have -- and according to my guest on this episode, Danielle LaPorte, you can actually use it to navigate your journey as an entrepreneur.  Danielle is one of the most acclaimed spiritual thought leaders of our time, who in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.”  I love this conversation with her, because I’ll be honest -- letting my heart play a role in some of the bigger decisions that I make in business hasn’t always been the easiest thing for me. Like everything, it’s been something I’ve had to practice. In this episode, you’ll hear: What a heart-centered business is, and how you can create one How to overcome the low-level feelings of not “being enough” A new way to face challenging moments by choosing higher quality thoughts … Plus so much more! I promise, you’ll get tons out of this episode – so go someplace comfy, pop in your Airpods and enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Why do entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes” One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest -- this is much harder than it sounds, and it’s something that I’ve really struggled with over the years.  As a notorious people-pleaser, I’ve said “yes” to doing things that I don’t want to do because I feel guilty saying no. Not to mention, when you’re a new entrepreneur (and you don’t have a ton of opportunities coming your way to begin with), it can be even harder to turn things down. There’s a quote I love by author Alain de Botton that says, "What kills us isn't one big thing, but thousands of tiny obligations we can't turn down for fear of disappointing others." This, sweet friend, could not be more true. And the good news is, I have a really simple exercise that you can do to determine which opportunities are a “Heck yes!” and those you can politely decline -- and it all comes down to asking yourself a single question.  It’s the same question that some of the most brilliant entrepreneurs out there – like Brendon Burchard, Jenna Kutcher, and Jamie Kern Lima – have used to evaluate what opportunities to embrace, and which ones to pass on.  In this episode, you’ll hear what that question is, along with:   How you can get crystal clear on your mission (and stay aligned with it) What to do when you feel guilty for saying “No” to things Why NOT returning a favor is 100% OK Whether you’re just getting started in business or are a seasoned entrepreneur, this is a great listen – so get comfy and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Simple strategies to build long-term wealth, save on taxes, and recession-proof your small business Did you know that 73% of Americans say that their finances are the number one stressor in their life?  It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people -- more than family, or even work. I don’t know about you, but I think that statistic is quite concerning!  And I’ll be honest, if you’re worried about your finances -- and you want to make a change -- it’s really hard to know where to even begin.  It seems like there’s so many ‘financial gurus’ out there touting a “think and grow rich” mentality that, quite honestly, is just a bunch of fluff. That’s what I love about my guest on today’s episode, business and finance expert Candy Valentino. She’ll be the first to admit that building long term wealth takes much more than positive thinking – it takes good old fashioned hard work.  She’s able to break down wealth creation with practical, actionable strategies that anyone can use. And the proof’s in the pudding, because it’s these exact strategies that she used to escape poverty, create a multi-million dollar empire, and become financially free by the age of 40. I’m super excited to share this episode with you. Not only will you take away Candy’s essential wealth building strategies, but you’ll also hear: The many tax benefits of having your own business (even if it’s a side hustle) Tax strategies that can help you give as little to the IRS as possible Whether or not starting a business during a recession is a good idea Ways to recession-proof your small business  Just a heads up – you’ll probably want to take notes on this! So get comfy, open up that Google Doc and get ready for an incredibly informative conversation. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Why so many entrepreneurs get stuck trying to build a passion-based business Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth.  When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course today.”  Don’t get me wrong – I absolutely love serving my audience. But instead of starting a business that was solely based on my passion, I started a business based on what I was good at. And by doing this, over the years I’ve built something that’s wildly successful, gives me freedom, and fulfills me. So if you’re on the fence about whether or not to start a business because you’re not passionate about one specific thing, don’t let it stop you from moving forward.  And if you do have a passion for something – and are unsure if it should stay a hobby or become a business – there are definitely some things to consider, which you’ll hear in this episode.  You’ll also learn: The questions you should ask yourself when you want to start a business Why entrepreneurs with passion-based businesses often get stuck How to define value you bring to the world with my Sweet Spot framework This is a topic that I am, in fact, very *passionate* about – so I hope you enjoy it! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The small-but-mighty promo strategy that gave my business a quick revenue boost If you’re looking to get a quick revenue boost in your business -- but don’t have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo.  A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right.  In this episode, I’m going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI.  You’ll hear: How to get crystal clear on your Mini-Promo offer The two primary ways I market my Mini-Promos Ways to segment your email list for maximum return The social media ad hack that will get you more buyers How to get your communities to help you promote our offer … Plus much, much more! So if you’re ready for a strategy-filled episode that you’ll come back to time and time again, then press play right now! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Work travel isn’t always glamorous – learn what I do to show up as the best version of myself If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel -- you often get to experience a new place, meet new people, and let’s not forget about those fancy airport lounges.  But what people don’t always see is how frustrated you are from the countless airport delays, how exhausted you are from being out of your routine, and how overwhelmed you feel because even though you’re “working,” you haven’t kept up with your day-to-day tasks.  I can definitely relate. Even before I started hitting the road to promote Two Weeks Notice, I used to travel a lot when I worked for Tony Robbins.  And because I’ve traveled so much professionally, I’ve not only racked up my fair share of frequent flier miles – but also my fair share of travel tips that keep me on top of my game.  In this episode, I’m sharing the three specific things I do to set myself up for success when I’m on the road -- and it’s my hope that the next time you have a work trip, they’ll help you show up as the very best version of yourself. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner If you want to develop your brand voice, here’s where you should start  When people think of a brand, they often think of what they look like visually – from its logo to its color palette.  But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd. One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?” Be honest! If the answer is no, then you might need to spend some time developing your brand voice. Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation.  In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself. In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn:  Why your voice is such an important piece of your brand What I include in my brand voice guide, plus a few examples Exercises to help you develop your own brand voice Examples of companies that have a well-developed brand voice Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while.  Here’s a glance at this episode... [01:39] Your brand voice should be consistent throughout all of your communication.  [08:35] Get an NDA signed before sharing your brand voice guide with employees or contractors.  [09:46] The first section should be an introduction to your business and the value you offer. This is also known as a mission or brand statement.  [11:37] The next section is an overview of your audience, or ideal customer Avatar. Include 5 to 10 bullet points from demographics to desires and fears. [13:16] The next section is your brand values. Brand values help you frame your brand story in a way that resonates with your target audience. [15:53] The next section is your biography. It's important that you determine how you want people to talk about you. [18:09] The next section is your brand personality. This is how you want to sound to your audience.  [25:52] You can also include a section on your tone, or the overall attitude and mood that you create in your communication.  [30:07] You can use the “this but never that” formula to describe your tone. [33:14] The final section is essential content. Grab some A+ examples of your own content that can be used as a reference. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How I’ve completely ignored these 4 pieces of popular business advice and still found success Have you ever been given a piece of business advice that makes you roll your eyes?  I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business.  The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar.  Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating.  And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not. So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective.  Here’s a glance at this episode... [05:18] As entrepreneurs, we receive a lot of advice. I'm going to talk about advice that I'm sick and tired of hearing.  [06:45] #1: Follow your passion. This does more harm than good. For most of us, following your passion isn't reality.  [09:10] #2: If you want to be successful, you have to constantly be learning. Consuming a ton of content without taking dedicated action isn't going to get you anywhere.  [10:40] #3: In order to succeed you have to hustle. Sacrificing everything that’s important to you is a recipe for burnout.  [14:02] #4: You've got to be fearless. We should listen to rational fears that are wired into our brains to protect us. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow.  But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit. And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan.  Talk about some serious growth!  He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way.  Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner.  I hope you enjoy this conversation and learn as much as I did! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do.  That’s not an exact statistic, but you get the point.  I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team. For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing. But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge.  And in this episode, I’m going to share what that mindset is. You’ll also hear: Why being resourceful is the key to figuring anything out How to create an identity around the fact that you’re a resourceful person The specific steps I take when I’m clueless on how to accomplish my goals The mantra I tell myself when I start to feel overwhelmed If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention! Here’s a glance at this episode... [04:38] The first thing to do when you don't know what to do is to create an identity around being a resourceful person.  [08:18] Break your goal into small segments or phases. Take small steps and as you complete them move on to the next one.  [09:55] If you're not sure how to do something, reach out to someone who has already done it. Then put together a plan and get into action.  [13:18] Clarity comes with each step and action creates momentum.  [14:24] When you embrace mistakes, that’s when the magic happens.  [16:22] Homework: List five things that you've always wanted to do in your business but haven't because you don't know how.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Learn to communicate in a way that converts with one of the top virtual selling experts I’ll be honest – I don’t think selling, or pitching, comes easily to anyone.  Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually. Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products.  It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked!  That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies!    In this episode, Colin shares: Why selling is all about helping your audience make a decision Tangible ways to become more confident when you sell How to successfully pitch without sounding pushy or salesy  What a conversion story is and how you can identify yours … Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro. Here’s a glance at this episode... [09:42] Colin shares how he got his start.  [12:45] Colin discovered that marketing and speaking are fundamental to business. [15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information. [19:08] The offer opens the door for your potential customers to enter a transformational space. [22:01] There are three levels of certainty within an offer.. [24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story. [27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow? [30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you're offering. [34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams. [37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps.  [41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer.  [49:05] Q&As should be prepared.  [51:55] When creating a webinar, find 3 or 4 key ideas to share.  [55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What's something valuable I can share? 3. How can I show the vehicle in a really unique and simple way? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

According to Harvard Business Review, there are toxic effects of branding your workplace a “family” Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more. In my own business, I’m super guilty of calling my team a ‘work family’, and of course, it’s been well-intentioned. But after reading this really insightful article in the Harvard Business Review, I’m starting to realize the negative effects this might have on someone.  Not only can it make it more difficult for your team to set healthy boundaries, but it also can make parting ways harder, which is something I’ve experienced firsthand.  The article brings up a lot of good points – all of which you’ll hear in this episode. Nowadays, I’m trying to figure out how I can make my company feel inclusive, foster a closeness, and set boundaries, without calling us a family. I’ll raise my hand and be the first one to say that this is something I’m still working on, but it’s a big goal of mine in the coming year.  Tune in to hear my thoughts, and what I’m doing to shift the focus from “We’re in this together” to “We’re working towards the same goal.” Here’s a glance at this episode... [05:26] I love the idea of my team being my work family. I love us feeling close, having each other's backs, and celebrating each other outside of work. [06:23] A family never disconnects from each other. With employees, that should never be the case.  [08:23] I used to send messages later than I would like. Now, I pause and schedule the message for the morning.  [10:57] Calling your team a family can make it more difficult to set boundaries. [13:53] Shift your mentality from a place of ‘we're all in this together’ to ‘we're all working on a similar purpose.’  [15:09] There has been a recalibration of work and many people have been quitting their jobs because they want more out of life. [17:24] I want a lot of love in my company, but I also want to set boundaries so people don’t feel like they have to eat, breathe, and live in this company. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Grab the freebie for this episode by heading here! There’s a lot that goes into hiring a content support contractor – here’s where to start If you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor.  Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee.  Over the years, I’ve relied on skilled content contractors to create content for my audience. Under my (and my team’s) direction, they’ve done everything from writing email copy to producing high-traffic lead magnets, and more! But here’s the thing. It takes quite a bit of work and lots of communication to bring on a content support contractor and have it work successfully.  Luckily, I’ve got it boiled down to a fine science – so I know exactly what I’m looking for, where to find that person, and how to onboard them so the relationship is a win/win for everyone involved.  And that’s what I’m diving into in this episode. You’ll hear: Why hiring a contractor over a full-time employee can be more beneficial in the beginning The importance of providing lots of support and resources for your contractor The best places to find a content support contractor, and how to vet them How to onboard contractors and offer constructive feedback So if you’re thinking about hiring a contractor to help you create content, be sure to tune in – because these strategies will definitely set you in the right direction.  Here’s a glance at this episode... [08:28] Set realistic goals and timelines with contractors, because they will have other clients. Be clear on how many hours you will need them.  [11:13] Doing everything yourself will lead to grief and overwhelm. When it's time to scale, you have to believe other people can do it better than you. [15:33] Another person can offer a fresh perspective with your content.  [16:29] We've found some people on Fiverr, Create & Cultivate, Creative Mornings, and LinkedIn, but referrals are my favorite way to find contractors.   [19:23] Ask for samples or a paid project test run. Give them time to ask questions and set a deadline. Assign a task to familiarize them with your content.  [23:05] We have an Asana checklist to make sure we have everything we need from our contractors, and that they’re provided with access to what they need. [27:00] Agree on how often you'll meet and if it will be virtual or in person. Provide your voice and brand guides up front to avoid extra editing.  [30:34] Ask how they prefer to receive feedback and share your feedback style.  [39:45] We use Asana to set up projects and tasks for contractors. Include all of the necessary support documents and be as specific as possible.  [45:16] Make sure they create their work on your Google drive. You want access to all of your stuff created by them.  [48:27] Action steps: Get clear on the hours and budget. Begin your search and onboard with everything I've shared. Give them a project test run. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How going against conventional business wisdom has served Jen Hatmaker really well My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades. Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business.  And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own. As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired.  This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear:  How to create a business that’s truly community-focused Why perceiving yourself as a ‘part’ of the community, instead of the leader of it, helps build trust Why being relatable and transparent helps you build a loyal audience … Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have.  Here’s a glance at this episode... [07:28] Jen Hatmaker is a writer, speaker, and podcaster who loves to serve women.  [11:53] Jen’s offerings have evolved from books to a podcast, book club, and a course.  [16:00] Jen shares what it means to have a community based business.  [25:05] Navigating her divorce publicly was very challenging. Instead of pretending it wasn’t happening, she chose to be authentic.  [30:34] Life happens. Create a team that can take care of your business when you can't be there.  [39:07] If you're lonely, others are too. Be the initiator and make friends with people who may be lonely too.  [43:49] Jen took her first solo trip after getting her divorce, which was empowering. She went to Maine for a month and vowed to do a trip each year.  [52:07] It's been a joy for Jen to create a business based on real life. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done) On any given day, I have a number of apps open on my computer and my phone to help me run my business -- from Asana, to Voxer, to Kajabi where I host my digital courses. Thank goodness for these platforms, because let’s be real – even just ten years ago, having an online business was much more difficult because this sort of technology just wasn’t available. And while these applications allow online businesses to run seamlessly, I recently read a study that reported that the average person spends five work weeks – or nine percent of their annual time at work – context switching, a.k.a reorienting themselves after toggling to something new. That’s a lot of wasted time, and beyond that, constantly having to readjust takes a toll on your ability to focus.  This article really got me thinking about some different ways that I could minimize context switching in my workday -- and since I’ve put some of them into practice, I’ve noticed that I’m much better able to stay in the zone. In this episode, I’m sharing the four ways I avoid context switching throughout the day, and how it’s helped me to be more productive. So close out of all those apps on your phone, pop in your earpods, and get ready to focus on this informative episode.   Here’s a glance at this episode... [03:22] Context switching is going from one application to another. Average users toggle between apps nearly 1,200 times a day. [04:41] Context switching increases the brain's production of cortisol. [06:31] I plan out my ideal work week and set themes for each work day. [07:22] I have guidelines in place for Slack. I don't want my team to have to stop and check the app every time there's a notification. [08:11] Look at all the tools you use and how you use them to decide if there's any way you could simplify the process. [08:47] The most important thing you can do is give yourself permission to stay focused and in the zone. Setting timers is a great way to do this. [10:47] Homework: What do you plan to do in order to reduce context switching? DM @AmyPorterfield with one thing you're going to do in the next 24 hours. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space.  I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before. Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral.  Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it.  That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here! Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast.  In this episode, he’ll share simple brand-building strategies you can implement today, including: The greatest secret to growing a highly engaged audience online Simple strategies to become a well-established leader in your space  The Brand DNA Helix and how you can use it to grow your business How to increase your influence and monetize your message I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

After doing 100 podcast interviews about my new book, here’s what I learned To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement.  I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States. It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me. Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception.  In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners.   I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you.  In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too.   So pop in your earpods, cozy on up and tune in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

My readers give an honest review of my book, Two Weeks Notice Writing a book has been one of the most rewarding experiences of my entire life.  Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses. So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon.  From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship.  And I’m absolutely overjoyed to know that it’s doing just that.  In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most.  Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH I’m going to let you in on something that I don’t really talk about a whole lot.  And it’s that I can be downright mean to myself during times when I should be proud of myself.  When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back.  Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience.  But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years.  So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why.  Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit.  In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity. You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses.  So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff.  Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true.  But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love.  There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it.  And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process. You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night. So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?  To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi. When I first started my business many moons ago, it was clear to me that a personal brand was the way to go.  But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old. In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life. I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:  The pros and cons of a personal brand and a company brand Why I decided to have a personal brand vs. a company brand when starting my business The roadblocks I’m encountering at this point in my entrepreneurial journey What new and established business owners should consider when it comes to their brand This is a great listen for anyone who is thinking about starting their own business or already has one.  Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Learn the simple framework for achieving both success and fulfillment  As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things.  But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy?  The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time. And my guest Anthony Trucks has a really simple framework for it. Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching.  He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. In this episode, Anthony shares:  How to use fulfillment as the true measurement of your success The two types of identities that determine success or failure  How to identify the identity you align with, and use it to your advantage  A solution-based process for finding success and creating work that inspires you I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Authenticity and the digital world: How to get clear on what you’re all about If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true.  For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in. It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online.  And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK.  This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember. You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business.  That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating. It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about. Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself.  Happy listening! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Michael Hyatt shares new research from his new book, Mind Your Mindset I’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit.  It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life. According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories.  Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how.  Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset.  Tune in to hear: How and why your thoughts influence your success 3 simple steps you can take to rewire your negative thoughts What to do when that negative mindset continues to persist Examples of how everyday people have engineered their mindset for success … Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one. Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Online marketing strategies you can use for a wildly successful course launch Warning: This episode is juicy.  And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way.  In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.* If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit.  We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did. In this episode, you’re going to get all the strategic details on the pivots we made – down to the why, the how, and the results.  You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them.  What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor! P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out!  Here’s a glance at this episode... [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference.  [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos. [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads. [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end.  [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies. [23:03] We made three big changes to our Facebook community.  [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Joe Polish shares 10 actionable strategies on how to grow your business network My guest on this episode has been coined as one of the most influential connectors in the world.  Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders. His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success. Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!).  That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro. I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Tangible, actionable strategies to grow your business through video  If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either. But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).   My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s. When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.  And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.  In this episode, Shadè shares the steps she took to get there, including: Tangible, actionable strategies to grow your business through video  How you can use the “5 C’s” to leverage social media and video Tips for making your videos pop and gain traction 3 mind pits you should be aware of and tangible ways to overcome them    This is an action-packed episode, so buckle up! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

4 things you should always remember when a team member quits In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit.  If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally.  Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it.  I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come.  In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on.  It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it.  Here’s a glance at this episode... [01:43] Losing a team member is one of the hardest parts about entrepreneurship. [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront. [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur. [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone. [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward. [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense.  [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions.  [14:52] Make sure that you're very clear on the role that you're hiring for in the first place. [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role? [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience. [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Grab the freebie for this episode by heading here! My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group.  Yes, you read that right – 66%. Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time.  From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.   And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch. I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource!  But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of. Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital. Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time. Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer. Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them.  And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode.  Tune in to hear:  Why resentment is an indicator that you need to set more boundaries My process for setting healthy boundaries that I can actually enforce What it means to ‘choose your hard’ and why that’s important  …. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes.  Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone.  If you know me, you know that my goal in all that I do is to serve my audience at a really high level.  No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it.  I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl.  It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn.  I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode. You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward. So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes! Here’s a glance at this episode... [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons. [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value.  [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new.  [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work.  [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option.  [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure. [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%.  [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action.  [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure.  [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass.  [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me.  [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

What I do to ‘check myself' when I have a shiny new idea If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things.  But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else. It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line. And here’s why: If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well. Now, there are certainly times when you should add something new to your business. I’ve done this many times. But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business. And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation. So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your Notice Picture this:  It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime documentary on the couch.  But just as you sit down, snuggle up with a blanket and reach for the tv remote, it hits you. You know what I’m talking about.  The Sunday Scaries.  AKA, that queasy feeling you get in the pit of your stomach that shows up like clockwork because you’re dreading the work week ahead. I won’t lie, when I was working a 9 to 5 job, I got this feeling almost every week – and it was not enjoyable. I dreamt of a life where I was excited by my work and one where I wasn’t beholden to someone else’s time.  More than anything in the world, I wanted freedom. If you can relate to this at all -- and know deep in your soul that you are meant to be your own boss (and live a life where the Sunday Scaries are not even a thing) -- then this episode is for you.  Because in it, I give you a sneak peek of Chapter 2 from my book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World, which is called “Unbossing: How To Give Your Notice” – and guess what? You’re going to hear the exact steps you can take to start moving toward the entrepreneurial life of your dreams.  It’s also full chock-full of lessons I’ve learned over the years and stories from myself and my students.  So pop in those earbuds, and get ready to be inspired. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Create more fun (and be more intentional) in the coming year by asking yourself these questions  Journaling is a practice that has elevated my life -- and my business -- in ways that words simply can’t do justice.  On the most basic level, it helps me organize my thoughts, be more creative, and calm my racing mind, which is invaluable as an entrepreneur. If you’ve been with me for a while, you know that I’ve made journaling a part of my daily practice. But it’s also something that I carve out a little extra time for towards the end of each year.  By reflecting back on the past and then looking forward with intention, I start the new year with a fresh perspective -- and most of all – excited for what’s ahead.  In this episode, I share some of my favorite journal prompts that will help you get laser focused on what you want to make happen in the new year, and most importantly, how you can create more fun in the process. So grab a warm and toasty beverage of your choice, pop open your journal, and get ready for some reflection and intention as you plan for the year ahead. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A sneak peek into my List Builders Society Monthly Q&A The number one thing that stops people in their tracks when it comes to growing their business is that they don’t have an email list.  If I could shout this from the rooftops, I would – because it’s that important.  But the thing is, trying to figure out what your audience wants, and getting to know them intimately overnight just doesn’t automatically happen -- so when it comes to growing your email list, there are usually a lot of questions.   And that’s why I’m so excited for you to listen to this episode -- because you are getting full access to one of my List Builders Society Monthly Q&A’s, which you guessed it -- is all about list building.  Let me just tell you, these questions from my students are good -- and there are probably some asked in this Q&A that haven’t even crossed your mind. So if you want to ramp up your list-building game, then pull up a Google Doc and get ready to take some notes because this episode is chock-full of tangible strategies you can implement right now to start growing your email list, and your business.  Here’s a glance at this episode... [02:59] One of the most important assets you can create in your business is an email list.  [06:52] If you're struggling with growing your list, ask: Are you meeting them where they are? Are you getting your lead magnet in front of your ICA enough?   [10:44] Question: Where should I host my lead magnet videos?  [11:42] Question: How many #1 welcome emails do I need?  [13:04] Question: Should I hold back content to get people to subscribe?  [18:32] Question: Should I do more than sending a weekly email?  [20:08] Question: What’st the best free way to deliver lead magnet?  [24:49] Question: Should I have more than one lead magnet?  [34:53] Question: Should I start with a digital course or a membership?  [41:59] Question: Can I build my email list in only a month?  [45:56] Question: How specific should my ICA be?  [54:10] Question: How can I re-engage my podcast audience? [55:51] Question: How do I rebrand my Facebook group? [57:59] Question: What are your tips for getting a better conversion rate? Head here to grab the list-building masterclass & goodies! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Don’t let your task list get the best of you -- give yourself some space, and some grace Have you ever been so in the weeds with your task list that you don’t even know where to start?  I know I have, and let’s be honest -- watching your Asana tasks grow in real-time certainly isn’t a good feeling.  In fact, I recently had an experience where I became so overwhelmed by what I had on my plate, and had to ask my team for additional time on things that were already overdue.  As the captain of the ship, I won’t lie – I felt kind of bad about it. Like I was almost letting my team down for not getting them the deliverables they needed, when they needed them.  I had to take a step back, look at the situation from a 30,000 foot view, and realize that my task list does not own me.  And here’s the thing. Checking off those Asana tasks, as great as that would have made me feel, is not nearly as important as prioritizing my own mental health. I needed a little breather, and you know what? That’s 100% ok. So if you’re feeling like your task list is getting the best of you, tune in to this episode to hear how I give myself space, and grace, in super-busy times. I can assure you, by taking that little extra time for yourself when you need it, your work (and how you show up as a leader) will be that much better. Enjoy! Here’s a glance at this episode... [03:52] I was exhausted from my launch and didn't want to do the three hours of podcasts that I had scheduled.  [06:05] The work I do is important, but it's not life or death. We can make pivots and reschedule.  [07:04] If my team sees me saying that I need more space and moving things around, then they know that they can do that too.  [08:40] Using a time management tool like Asana, we can see what is planned and move things around if needed.  [10:19] Strength sometimes means showing up and being vulnerable. I know if I take a little extra time, my work will be so much better. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Take an approach to business that partners with your heart, body, and soul, instead of adding to your task list Did you know that 92% of small business owners have experienced mental health struggles over the past two years?  Between recovering from the pandemic and the constant pressure of hustle culture, entrepreneurs all over the world are prone -- more than ever -- to burnout and depression.  I’ll be honest, there have been plenty of times throughout my entrepreneurial journey that I’ve felt totally depleted. And although it’s so tempting just to get back on the horse and keep grinding through those tough times, it’s so very important to take a pause.  Give yourself the time and space that you need, and then move forward -- because if left unaddressed, burnout can lead to some pretty serious mental health issues. That’s why I wanted to have my dear friend Mary Hyatt on the show. Mary is a holistic mindset coach who helps entrepreneurs create a life and business that lights them up from the inside, and doesn’t burn them out. She’s coached some of the top female entrepreneurs, C-Suite executives, and business owners in the country, and also has built a 7-figure business -- one that she operates from a place of grace and ease.  In this episode, Mary will share:  How to get back into alignment with your most authentic self (and your business) when you’re burnt out Why tapping into the language of the body is so important when making stressful decisions How living in true soul alignment can make a drastic impact on your business What you can do to have a life, and business that feels good This is a really great listen – so if you’re interested in learning a holistic, action-oriented approach to overcoming your burnout, then pop in your earbuds and tune in! Here’s a glance at this episode... [07:27] Mary helps women get back in touch with their emotions, body, and own internal wisdom to design a life and business they love. [09:54] Being in alignment is having structural integrity with the most true parts of who you are.  [14:19] The first step is radical honesty or admitting that you're feeling deprived in some area of your life or business.  [18:40] A coach can help you say "what if" when leaving a situation that isn't working.  [20:23] Our physical bodies are a compass that helps us orient back to wholeness. Our bodies hold 80% of the wisdom available to us.  [27:29] We all have an amazing source of wisdom and have the answers inside of ourselves.  [29:52] Embodiment work recognizing that we have other bodies like physical, emotional, and a connection to something higher than ourselves.  [32:20] Four factors of aligned action include your energetic capacity, your emotional capacity, what you value most, and the season of life that you’re in.  [39:23] Having soul alignment can make your business sustainable for the long run. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Decision fatigue is a real thing – here’s how to move past it I’m sure you’ve heard before that one of the key characteristics of great leaders is their ability to make informed decisions quickly.  And if you’re a business owner, then you fully understand just how many decisions you need to make on a day-to-day basis.  Whether it’s a small decision -- like how you want your email signature to look, or something larger, like whether or not to hire a team -- making decisions is not always easy.  And I’ll be honest, even though I’ve honed my decision-making skills over the years, there are times where I simply just don’t want to make them. Yes, sweet friend. Decision fatigue is a very real thing, and I’ve dealt with it a lot in my business over the years.  So what do you do when you’re faced with making a decision that you just don’t feel like making -- especially when you don’t have a CEO to help guide you? And to take it one step further, does the fact that you struggle with making decisions make you inept as a leader? In this episode, I explore this – along with the three specific things I do in my own business when I’ve got to make a call on something and all I want to do is pass the buck to someone else. You’ll walk away with the tools to become a master decision maker (and troubleshooter), and make your next decision swiftly and confidently.  Enjoy!  Here’s a glance at this episode... [04:08] One of the qualities of a great leader is the ability to make informed decisions quickly, but hat happens when you're sick of making decisions? [07:46] Remind yourself that with every decision you make, you can change direction if you need to.  [10:03] Surround yourself with a few people who you trust that can help you make decisions.  [11:58] Tell yourself: I am a master decision maker. I'm also a master troubleshooter. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to create time freedom, location freedom, and financial freedom in your life One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just that.  She’s has created a life of her own design – working just a couple months out of the year, traveling the world, and making an incredible living doing what she absolutely loves.  But how? Tune in to hear how Glo has set up her life in a way that works for her, and how she prioritizes what matters most while earning a significant income.  I promise, this will leave you feeling incredibly inspired. Plus, this episode is part of our Week of Gratitude & Giving – which means that I’m giving away a GRAND PRIZE! Stick around to the end to hear how you can win: A one-year subscription to the Full Focus Planner A 6-month membership to Social Curator  A copy of my book, Two Weeks Notice  All of my Two Weeks Notice pre-order bonuses A one-year membership to GrowthDay  The Barefoot Dreams blanket  Happy listening! P.S. Thank YOU, my dear listener, for tuning in and being part of my own entrepreneurial journey. I’m grateful for you! Here’s a glance at this episode... [02:57] Glo looks at freedom in three categories: time, financial, and location.  [03:16] She’s visited 93 countries and 6 continents, and gets paid to travel as a travel blogger. [04:38] Glo has categorized her priorities, built relationships, and played the long game.  [06:56] Glo's seasonable framework: Winter is for learning new skills; Spring is for making revenue; Summer is for celebrating success; Fall is for listening to feedback, trends, and the market.  [10:08] Enter to win the grand prize by going to @AmyPorterfield on Instagram, finding the post for today's episode, and leave a comment with what you are most grateful for. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh? Right now, things like… …generating seven-figure revenue …having a 25-person team …being friends with the entrepreneurs you admire… May seem improbable… even impossible. But the truth is, you don’t know what’s ahead for you. Your wildest dreams probably don’t even equate to what’s actually going to unfold.  In this episode, I offer a reminder of everything you’ve been working so hard to build - as I reflect on the highs and lows of building a wildly successful business from nothing. I remember like yesterday how hard those early years were. And if you’d told me then that I’d have what I do now (the team, the revenue, the community, and a heart full of gratitude), I’d have laughed too. As for what I’m most grateful for in entrepreneurship… You’re probably experiencing it right now. And in this special episode, I hope you’ll realize that this experience is what will make you.  And don’t forget, this episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes:  A one-year subscription to the Full Focus Planner A 6-month membership to Social Curator  A copy of my book, Two Weeks Notice  All of my Two Weeks Notice pre-order bonuses A one-year membership to GrowthDay  The Barefoot Dreams blanket  Listen to the very end to hear how to enter. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur -- the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one thing on the list that often gets overlooked are those incredible friendships with other entrepreneurs that you create along your journey. It’s those entrepreneurial friends who can help you through the tough times in ways that other supportive people in your life simply can’t – not because they don’t want to, but because they don’t know exactly what you’re going through.  For me, Jasmine Star has been one of those friends. She’s been with me for the ups, the downs, and everything in between. And I’m there for her, too. I won’t lie, what Jasmine shares in this episode brought me to tears. I was reminded of how grateful I am for her friendship, and also that I’m able to show up in a way that makes an impact on her, too. This very special episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes:  A one year subscription to the Full Focus Planner A 6 month membership to Social Curator  A copy of my book, Two Weeks Notice  All of my Two Weeks Notice pre-order bonuses A  one year membership to GrowthDay  The Barefoot Dreams blanket  Listen to the very end to hear how to enter. Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to set your scale, build a life that you want, and practice gratitude In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching.  As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity. Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional. And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes:  A one-year subscription to the Full Focus Planner A 6-month membership to Social Curator  A copy of my book, Two Weeks Notice  All of my Two Weeks Notice pre-order bonuses A 6-month membership to GrowthDay  The Barefoot Dreams blanket  Stick around to the end of the episode to hear how to enter. And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey.  Enjoy!  Here’s a glance at this episode... [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends.  [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket.  [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get.  [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen.  [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be.  [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity. [15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine. [17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You

What to do when you start to wonder “Am I really good enough?” Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business?  I know I have.  Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it.  This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways.  And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up. No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’ And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in. Here’s a glance at this episode... [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them. [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up. [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work.  [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough!  [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs. [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love.  But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout. In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home!  It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show. Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!)  In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column.  In this important conversation, Lori shares how to: Find balance between vulnerability and being viewed as an expert Lean on your own intuition more when making stressful decisions  Tap into more acceptance and enjoyment when things change, versus fear  Navigate loneliness as an entrepreneur Plus much, much more!  I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation.  Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you.  I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan.  But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic. Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team.  In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year. You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between. Here’s a glance at this episode... [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days. [05:32] The customer experience department also fielded over 600 concierge phone calls.  [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’  [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table. [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful. [18:57] When you need to close a gap, I recommend that you DSD, or do something different.  [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts.  The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here.  But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments.  You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business.  It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth. I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode. You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you. I hope you find these concepts as fascinating and enlightening as I do. Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP  >> Join me here! Ready to Give Your Community the Keys to Freedom from their 9-5’s? There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On It Come Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives:  “You Were Made for More” (+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!)  When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive:  A FREE Advance Copy of Two Weeks Notice Access to ALL Pre-Order Bonuses  An Exclusive Mastermind + Q&A with Yours Truly The Launch Team Handbook A Workshop to Plan Your Promos Like a Pro Podcast Interview Opportunities Access to Our Incredible #LaunchSquad Community Want in? Join me here!

How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini.  She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal.  I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’. She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up. We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time. I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Instead of measuring what you’ve missed, measure how far you’ve come If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy.  I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement.  In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it.  Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal. This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach. The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success! I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall. In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

 Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

I love quizzes! Let's be honest - who doesn't? So why wouldn't you want to use it as a marketing strategy to nurture and engage with your audience?  In this short clip, I take you behind-the-scenes and share how we used a quiz as a lead magnet to grow our podcast. You can use this easy strategy for any marketing initiative! Tune in to learn how we used it, and start to plan out how you might use a quiz, as well! For the full episode, check out Episode #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads.

Work will always be there, so make time for experiences that truly light you up Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times. But whether you’re new to the entrepreneurial game or have already found success, there may come a time when you get so wrapped up in your business that everything else in your life falls to the wayside.  Maybe you stop hanging out with your friends, taking vacations, or spending time doing the things that you love or exploring new hobbies outside of work. Or, if you’re like me, maybe you come to the stark -- and somewhat embarrassing – realization that without your business, you’re not even sure who you are. You don’t have any hobbies to talk about, and can’t remember the last time you did something ‘just for fun.’ In fact, during my five-week sabbatical, I became acutely aware that the core of my being -- my entire identity -- is almost solely tied to the success of my business.  The whole experience gave me a reality check that left me feeling a bit sad and empty. Of course my business brings me joy -- but it’s important that I have other things, outside of work, that make me happy and give me purpose. In this episode, I uncover how I’m making room in my life for those moments and experiences that light me up, outside of Amy Porterfield, Inc. And I won’t lie -- taking the time to do fun things when I feel like I have a million plates spinning in the air can be tough… but I know deep down that it’s worth it.  So if you have ever been asked the question, “What do you do for fun?” and have had a hard time coming up with an answer, this episode is for you.  Happy listening! P.S.- If you want to hear more about the many realizations I had during my sabbatical, check out episode #478: 5 Weeks Unplugged: Lessons From My Sabbatical. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How adding a subscription box to your online business can be a game-changer for your bottom line Have you ever thought about adding a subscription box to your business?  If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further. I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.”  But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it. Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality.  In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus:  How to decide what the focus of your subscription box should be What you need to know about the subscription box industry Her step-by-step process on how to get started with your subscription box Three ways you can incorporate a subscription box into your existing business This was a really enlightening conversation, and I’m excited for you to hear it! Here’s a glance at this episode... [07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months.  [11:54] She had the subscription box business for six years and then sold it. [12:37] Julie shares three simple ways to add a subscription box to an existing business. [18:32] There are five simple steps to get started with your subscription box business. [24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price. [30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle. [33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn.  [36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits.  [39:54] It’s important to get clear on what your version of success is.  [41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures.  [47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching.  [49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business. [53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

In this episode, Donald Miller shares the power of writing your eulogy and reading it every day. This is a transformational practice that can help to guide our daily actions and ensure we are living a purposeful life.  To listen to the full episode, check out Episode #415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller.

Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime documentary on Netflix.  But just as you sit down on the couch and turn on the tv, you get this uncomfortable feeling in the pit of your stomach…. You know the one. Enter: The Sunday Scaries -- an unavoidable mix of nervousness and dread about your week ahead. All of the sudden, your mind becomes completely consumed by the thought of how much you don’t want to dive into work in the morning.  Whether you’re anxious about what you have on your plate, a big meeting with higher-ups, or how you’re going to have to sit through six straight hours of Zoom meetings and pretend to be invested, this unsettling feeling week after week is a big indicator that you’re burnt out from your job. Unfortunately, our culture has become so obsessed with ‘hustling’ and the constant grind, that the Sunday Scaries -- along with other work stress and anxiety -- start to feel normal after a while.  But I’m here to tell you that this is not normal -- and because we spend so much of our lives working, it’s really important that you don’t dread showing up at your job every day. In this episode, I uncover four telltale signs of burnout that you might not even realize you’re experiencing, plus incremental changes you can make to improve your work life.  So pop in your Airpods, grab a hot beverage and tune in -- especially if you’ve ever experienced the Sunday Scaries. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Grab your freebie for this episode here! You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important. But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert. The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business. All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact! This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode).  That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more. In this episode, you will:  Go through a self-reflection exercise that will help you define what your unique “thing” is Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience Hear how I define my “thing” today, versus when I was starting out Learn tangible ways to become an expert in your specific area of business Take away strategies on how to position yourself as a go-to authority in your field Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Have you ever finally crossed the finish line on something so BIG you can barely believe it’s happening? Words alone can’t do justice to how grateful and excited I am to share this with you.  I WROTE A BOOK!!! It’s everything I *wish* I’d had when I left my corporate job to begin my entrepreneurial journey. Most importantly – this is for anyone with the courage to put one foot in front of the other in the direction of a big dream.  My aim with this book is to provide guidance, proven strategies, inspiring stories, and a full-blown step-by-step game plan to make building a successful business a whole lot more doable. I can’t thank you enough and I cannot wait to hear your thoughts on what’s between these pages.  Your support means the world to me, [NAME]. Thank you for being here on this journey with me.  Want to get your copy of Two Weeks Notice as soon as it hits the shelves (IRL and virtual)?! Pre-order right here and you’ll also get access to a collection of bonuses so good they’re worth paying for in addition to a copy of the book as soon as it’s available February 21, 2023.

Here’s a glance at this episode...  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Thinking about planning your next photoshoot? Or maybe even your first?  Let it be fun and easy with this simple checklist of important things you'll want to consider and communicate with your photographer! Trust me, I've done dozens of photoshoots, and getting clear on these things ahead of time, always makes the day of the shoot run seamlessly! You can check out the entire episode from this clip (and grab the free resource) here!

From making your first hire to expanding your team, here’s what you need to know Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you a little bit nervous. Not only can it be hard to let go of certain pieces of your business, but making a financial investment in someone else -- without a guarantee that they are going to add value -- can be pretty scary.  Believe me, I’ve been there. It took me six years to make my first full-time hire because I was so afraid of giving up control – and let’s be real, I wasn’t exactly 100% sure of how I was going to pay the rent if she did not perform in the way that I needed her to. And yes, I’m talking about Chloe! ;)  Luckily, Chloe added major value to my business immediately, and since bringing her on seven years ago I’ve expanded my team to over 20 people. In the process I’ve learned a TON about hiring and assembling a crew of talented people that work together like a well-oiled machine. I’ve gotten a lot of things right, just as many of them wrong, and in this episode I’m going to share them all with you.  Tune in to hear: When the best time is to hire your first employee The one crucial role you should hire for first What I learned from my very first hiring blitz How to ensure that your new hire is a good fit  So if you have ever been curious about the hiring process, or think you might be ready to make your first full-time hire, go someplace you can focus and press play on this episode! Here’s a glance at this episode... [04:04] Waiting far too long for my first full-time hire. I struggled for a year and a half before hiring Chloe full-time. The lesson? Hire before you think you are ready. [06:31] Hire someone who is going to help you with traffic. As in, someone to help drive traffic to your business and will help you to convert.  [08:39] Virtual assistants give you space to think. They can help with social media, support, communication, proofreading, and more! [13:16] Hire one person at a time and give them 90 full days to learn what they need to learn. We have 30,60, and 90 day tasks and goals for new hires. [15:39] We do have an understanding that anytime during the first 90 days if the person isn't a great fit, we will let them know. It doesn't happen often, but it's an option. By hiring one person at a time that person also gets a lot more support.  [16:22] The best way to learn what works for you is to start hiring and see what works. Take action! [16:39] Don't wait too long to hire. Hire before you think you're ready. Hire early on and find someone who can help with traffic and conversions. Do hire one person at a time. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Knowing your personality type can help you confidently move through a digital course Have you ever purchased a digital course, and later felt guilty for one of these reasons? It took you longer than expected to complete the course You had great momentum in the beginning, but then gave up halfway through You never even started the course You bought it and then forgot that you had it If you answered “yes”, then read on, sweet friend, because I’m here to tell you that you should NOT feel guilty about any of those things – and here’s why: Number one: there is no right or wrong way to take a digital course. In fact, over the past 13 years in this industry, I’ve observed five personality types that move through digital courses in very different ways. Some of these personality types complete a course rather quickly, while others can take years. The point is, they all get through it and take action with their newfound knowledge. Number two: Just because you purchased a course and didn’t finish it (or heck, maybe you didn’t even start it), does not mean that you shouldn’t consider taking another one. Believe me, I know what it’s like to feel as if you’ve wasted money on something. But I also know what it’s like to have a digital course completely change your life, and everything about your business. That’s why I encourage you to stop feeling guilty about the past, and give digital courses another chance – because with the right action plan, you can get through it. If you do, chances are it’ll open up a whole new realm of possibilities in your business. In this episode, you’ll hear from some of my Digital Course Academy students who share what personality type they are, what it was like going through the course the way they did, and what they found along the way.  And for those of you who are caught in an endless shame spiral -- don’t fret, because you’ll take away five strategies to ensure that you successfully work through your next digital course in a way that works with your life.  So if you’re ready to let go of your guilt and rock your next digital course, then pop in your earbuds and tune in! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most.  This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

5 questions to help you get really clear on what you want Getting clear on what you want as a business owner sounds like it would be easy, but in reality, it can be pretty tough – especially if you’re a one-woman show in the early stages of business. I get it. When I first went off on my own, I felt the need to say ‘yes’ to everything because I didn’t want to leave any opportunities on the table. I had no idea where to spend my time or focus because everything felt equally important.  But let me tell you, sweet friend -- giving your time and energy to things that do not serve you is a one-way ticket to some serious overwhelm.  That’s why it’s so important to get really crystal clear on what you want now, so you don’t end up spinning your wheels on things that don’t bring value to your life or business. In this episode, I revisit a conversation I had with my dear friend and mentor, Marie Forleo, who’s done a lot of work in her own life to get laser-focused on what’s important, eliminate overwhelm, and manage her time like a boss. You’ll hear the two mantras that Marie lives by, as well as a series of questions that you can ask yourself to help identify what’s important and let go of what’s not. Here’s a glance at this episode... [04:01] When you know what's important, you can ignore what's not.  [06:07] Ask yourself: What do I want? Journal about what you want. Start writing whatever comes to you.  [06:54] Then ask: What do I want in the next 365 days? Journal this too.  [07:01] The final prompt is: What do I want in the next six months? Doing this exercise will create clarity. [08:26] Make an effort to say no to what is not going to serve you. This is one of the hardest lessons I've learned. [09:17] What are the top three to five projects that you need to focus on? No more than five. If you're a one-person show, no more than three. What do you need to let go of in this season to focus on what's most important. [13:20] “I don't do overwhelm.” Saying that you are overwhelmed does not serve you.  [16:42] When you're overwhelmed, confused, or stressed, put your head down and think what can I do to move forward in the direction that I want to move, and things will start to make more sense. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

How to go from being stressed about time to a time genius  Have you ever felt like no matter how many hours you put into your business, you’re just not doing enough?  You’re hustling from the beginning of your day until the very end, but despite the fact that you’re running on empty, you still feel like you’ve got to do more.  If this sounds familiar, you sweet friend, are not alone.  You’ve fallen into what my guest in this episode, Marie Forleo, calls the time stress trap, which is the belief that if you're not producing 24/7, you don't want your dreams bad enough. This, my friend, is extremely toxic -- and unfortunately as business owners, we are conditioned to believe that we’ve got to be going non-stop in order to achieve any sort of success.  I know I’ve been there before, and so has Marie -- who once became so paralyzed by her own time stress that her body started to shut down.  In this episode, Marie tells her story of overcoming time stress, and shares specific strategies that you can use to find freedom and spaciousness in your schedule. How to become a master prioritizer and better manage your time Ways to stay grounded and focused during your busiest times Different mantras to support you when things get really stressful … And so much more. So if you ever feel like you’ve been on the toxic time treadmill, pause -- take a deep breath -- and listen to this episode. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Will you regret not going after this idea or goal in 10 years?  That's a big question to ask yourself when you're making a decision, and we're going to dive into it today. This is called the 10-year test, and on today's Wisdom Wednesday, Marie Forleo is sharing the power of this test and how you can use it in your own life and business. 

After 2 years of being almost radio silent on TikTok, I’m giving it another go If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record. So imagine how I felt in 2020 when TikTok absolutely exploded in the United States.  Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content. But… I’ve got to be honest. It just wasn’t a place that I wanted to show up -- literally and figuratively -- for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years.  Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm -- and the good news is, I’m in a much better place this time around. But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul. In other words, you won’t see me dancing -- but you WILL see a more casual, less ‘prepared’ version of me. ;)  I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business. So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!) P.S. I’m giving away a FREE set of Airpods, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap -- especially if you are in a profession that compensates you well, financially or otherwise. I can totally relate to that, because just over 13 years ago I was in a similar place. I was working full-time for Tony Robbins, in a position that so many people would have loved to have. I had a great salary, benefits, and the opportunity to travel the world.  From the outside looking in, my job looked like a dream -- but I was tired of working long hours and time away from my loved ones, being stressed about someone else’s business, and I knew there was much more out there for me as a business owner.  Once I made the decision to do my own thing, I quit my job and never looked back -- but in all honesty, arriving at that point wasn’t easy.  Employers often make jobs really hard to leave, especially if you are highly paid, or work for a company that offers really great perks – like yoga classes throughout the day or heck, I’ve even heard of some offices that have a beer tap in the break room.  These are all really great things, but what these businesses don’t offer is freedom. They’ve got you locked in golden handcuffs, and they’ve got the key. In this interview, I talk to my student, Rachel Gainsbrugh, who built up the courage to ditch her cushy job as a pharmacist to pursue her dream of being an entrepreneur.  And guess what? She made over $40,000 in her very first launch, and went on to 3X her pharmacist salary. Yes, you read that right. She tripled her salary after she left her pharmacist career.  So if you’re afraid of giving up the golden handcuffs, tune in to this episode because Rachel’s story is a very inspiring one. In it, you’ll hear: Rachel’s advice on how to make the leap into entrepreneurship A breakdown of her first launch that generated $41,000  The unique launch strategies she used that I think are sheer genius The hard lessons she’s learned along the way Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

This little clip of advice is such an important part of being an entrepreneur. When I started almost 14 years ago, doing this changed how quickly I found success -- not to mention it helped me to avoid tons of headaches.  Tune in to find out this priceless tidbit of advice so that you can start using this as an entrepreneur, as well.