MeMo2

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BREAKING: Kantar acquires MeMo²

Kantar, global market leader in data-driven insights, has acquired Amsterdam-based cross-media effect tracking specialist MeMo². The news was announced today. MeMo²’s team and portfolio, with a strong reputation for advanced and innovative cross-media research and analytics, strongly complement Kantar’s offerings in media and marketing effectiveness. Due to the acquisition 50 specialists are added to the […]

MeMo2

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Twitter brand lift study for ASICS: significant results on purchase intent

Recently, MeMo² conducted a Twitter brand lift study for ASICS. This advertiser reached out to Twitter and MeMo² in order to measure the effectiveness of an awareness campaign for running shoes in the UK. ASICS wanted to reach the in-market running shoe audience on Twitter. The results of this campaign were measured by MeMo². Twitter […]