Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself (23:01) - Why going "too" narrow is important (33:20) - Self-deprecation as a copywriting tool (40:41) - Picking the right fight (50:02) - Dave's last advice (54:48) - Top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com🤘

 Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.(00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The importance of the backend in a business (15:23) - The weaknesses of the influencer model (20:14) - The 5 Lightbulbs Framework (26:56) - How to implement the framework (31:55) - What is a good argument to sell your product? (38:14) - How to spot the right claim? (42:59) - The claim-proof model (53:01) - Summary (55:00) - Billy's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com🤘

 In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - First actionable steps as a marketer (09:47) - How to find and convince the right people for content marketing (20:42) - Getting people involved (25:55) - When did you drive more pipeline (27:14) - Sara's content strategy process (32:15) - What's a cluster (35:01) - How do you decide on a cluster (39:11) - The difference between content strategy and editorial calendar (43:39) - How do you deal with the fear of judgment (48:24) - The difference between business in the US and the EU (50:52) - Sara's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com🤘

 Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.(00:00) - Intro (03:03) - What would be product-led growth and sales-led growth if they were a board game (08:03) - Cutting through the jargon  (11:57) - Breaking down product-led growth (15:38) - Breaking down sales-led growth (17:22) - When to choose between PLG or SLG (19:55) - Step-by-step guide with a sales-led company (29:21) - What is the most difficult scenario for a sales-led company (37:23) - The 4 categories of people you need to serve (39:30) - How to identify the key "aha" moment (58:23) - Summary (01:00:07) - Leah's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com🤘

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.Topics covered:David’s background growing up in Denmark and business differences with the USHis sources of marketing and business inspirationBasecamp as a case study (numbers such as the amount of website visitors a month)Metrics overload versus hard-to-track marketingDavid’s main principles in marketingBest marketing books and concepts he’s come acrossInsights into the future of marketingResources mentioned:Basecamp.comDavid Heinemeier HanssonMeditations by Marcus AureliusAbout Seneca, a Roman Stoic PhilosopherThe Intelligent Investor by Benjamin GrahamInfluence: The Psychology of Persuasion by Robert B. CialdiniJobs-To-Be-Done FrameworkBlue Ocean Strategy by W. Chan KimSignal v. NoiseDavid’s Instagram - @dhh79Break Through the Noise in Marketing by Doing LessIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. ?Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.?Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.EDIT: Laura's new software for coaches, Paperbell.Topics covered:Laura’s background in a self-employed family and her sources of personal motivationMeetEdgar visitor and conversion rate metricsProduct-market fit, evaluating and growing a businessWhy you should NEVER lie as a marketerUsing competition to your advantageThe absolute importance of marketing in consumer purchasesCurrent “best practices” in social media that are completely falseUsing software to advance your marketingSpecific tactics for social media adsRecommended resources for marketersResources mentioned:MeetEdgar.comMade to Stick: Why Some Ideas Survive and Others Die by Chip HeathPositioning: The Battle for Your Mind by Al Ries***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website.Hotjar is a six-product suite I personally use in my own business and recommend to others.David’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs.?But more importantly, he's never afraid to say things as they are... You have been warned.Listen in to our discussion and some great advice on how to improve your website and marketing.Topics covered:David’s background and inspirationsFinding his co-founders, launching and growing HotjarWhy trade secrets are overrated, and the value of spending time in the real worldAvoiding ‘best practices’ and how small changes can change the face of your business for the worseThe importance of developing empathy for your customer3 best tactical ‘wins’ to improve conversion rates on your websiteDavid’s top book recommendations for marketingResources mentioned:A beginner's guide to usability testing - HotjarDeath by 'best practices': why they can kill your businessHotjar.comStrengths Finder by Tom RathThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutDon't Make Me Think by Steve KrugPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is John Doherty from GetCredo.com, a marketplace to find the best SEO experts.John is very transparent in his business and in today’s episode he candidly shares his background in marketing and journey launching Credo.Do you want to know how to market your business online? Then listen in as we discuss what makes a good marketing strategy and specific tactics for using SEO in your business.Topics covered:John’s background and launching CredoTransparency in business and writingWhy good marketing takes timeQuality vs. Quantity in content marketingKnowing when to outsource tasksMarketing and SEO strategy adviceTactics for customer and influencer researchResources mentioned:GetCredo.comJohn Doherty - Website and BlogThinking Through Entrepreneur Growth by John DohertyBuiltvisibleThe 4-Hour Workweek by Tim FerrissTraction by Gabriel Weinberg and Justin MaresSEO tools: SEMrush, Open Site Explorer, Ahrefs, Screaming FrogInfluencer research tools: Followerwonk, IntellifluenceMoz Beginner’s Guide to SEODistilledU SEO 101***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

 Today I’m talking to Violeta Nedkova, from VioletaNedkova.com and The Creative Rebel Academy.She's a creative rebel: she does things in her own way, instead of following what everybody else says. She can help you to stand out from the crowd as a digital marketer.Topics covered:Violeta’s interesting life story and approach to positivityTips to deal with bullshit overload on the internetTools and methods for using Twitter efficientlyWebsite ‘pollution’ and user experienceHow to really stand out as a marketer and a businessResources mentioned:VioletaNedkova.comThe Creative Rebel AcademyVioleta on Twitter - @VioletaNedkovaTwitter tools: TweetDeck, BufferThe Imperfect BossPurple Cow by Seth GodinStart With Why - Simon Sinek TED talkGary Vaynerchuk WebsitePratfall Effect in Marketing: Admit Your Flaws to Win Customers ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Do you want more online visitors and more leads? Justin McGill describes in this episode 3 content marketing techniques to help you achieve this result.Justin McGill is the Founder of LeadFuze, an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale, where he and his co-host discuss their journey building profitable businesses.Listen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used to grow his business.Topics covered:Justin’s journey from corporate manager to professional poker playerLaunching consulting and software businessesBeing transparent and facing competitorsUsing the skyscraper technique to create valuable contentHow to write good email subject lines and cold-contact people successfullyResources mentioned:SaaS Content Marketing: Why Education is a Powerful Approach5 Content Marketing Promotion Tactics You Should Try TodayLeadFuzeZero to ScaleJustin@leadfuze.comSEMrushGoogle Search ConsoleMoz BlogHubSpot BlogKissmetrics BlogBacklinko BlogMatthew Barby BlogQuick Sprout BlogPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to become a better, more authentic copywriter?On today’s episode, I’m talking to Dave Schneider, Founder of Ninja Outreach, a software tool to get in touch with influencers and bloggers [Note: Dave no longer runs these websites, but can be found at lesschurn.io and daveschneider.me]He’s studied applied mathematics at Harvard, traveled the world and now manages a team remotely to run his company.Listen in for Dave’s top recommended resources to learn how to become a better copywriter and improve your marketing.Topics covered:Running a blog and earning money while travelingNetwork marketing and pyramid schemes in digital marketingTransparency in business, externally to an audience and internally in the companyThe importance of good copywriting in authentic marketing (and how to become a great copywriter)Dave’s top recommended marketing and copywriting blogs & toolsResources mentioned:The 4-Hour Workweek by Tim FerrisNomadic Matt BlogSmart Passive Income BlogNiche Pursuits BlogMatthew Woodward BlogConversionXL BlogOkDork Blog by Noah KaganBacklinko Blog by Brian DeanGrammarlyCoSchedule’s Headline AnalyzerHemingway Editor AppInboundGrowthHackersProduct HuntUpworkHubstaffPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More. ?Blake teaches brands to create “Knock Your Socks Off” customer experiences.?Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing.Topics covered:Blake’s career path from journalist to customer experience consultantThe problem with “Gotcha marketing”, “Insertion marketing” and bad profitsConnecting to consumers with relevant content opportunitiesGenerational differences in the consumer marketHow-To tips on improving customer experience on your own and within an organizationInternet of Things (IOT) and the future of marketingResources mentioned:BlakeMichelleMorgan.comBlake’s book More is MoreBlake’s YouTube ShowThe Modern Customer PodcastYoutility by Jay BaerMan’s Search for Meaning by Viktor E. FranklWhy Not Now? Podcast with Simon SinekSimon Sinek’s Ted Talk – Start with WhyDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

On today’s podcast episode, I’m talking to Tom Hunt, entrepreneur and founder of Sneez, a social selling software tool [note: Tom is now running SaaSMarketer.io].He believes that email newsletters should die and offers an alternative…In this episode, Tom shares his experiences leaving his well-paid corporate job, entering the digital marketing world, and building his businesses.Listen in for his great advice to new marketers on improving your craft and making more sales.Topics covered:Tom’s journey into entrepreneurship and digital marketingTransparency as a marketing strategyWhy newsletters should dieThoughts on pop-ups and user experienceMarketing tactics with limited resourcesRecommended resources and advice for new marketersResources mentioned:SneezVirtual ValleyHubstaff BlogWP Curve BlogBasecampFeedlyGroove BlogTomhunt.io***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers?Dave Nevogt, Founder and CEO of Hubstaff, shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today.Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business.Topics covered:Launching Hubstaff and getting the first customersDave’s transparency in business and customer trustWhy bad products and bad marketing die on their ownHow to get a good understanding of your customersAvoiding expensive marketing mistakesStrategy advice and resources for digital marketersResources mentioned:HubstaffHow Hubstaff Got its First 25 Customers by Dave Nevogt – Hubstaff blogHow freemium nearly caused our business to implode by Josh Pigford – Baremetrics blogWhat I’d Change, Keep the Same, & Don’t Yet Know by Rand Fishkin – Moz BlogTraction by Gino WickmanGrowth Hacking by Raymond Fong and Chad RiddersenThe 80/20 Principle by Richard KochWP Curve BlogNathan Barry BlogDave@hubstaff.comDave’s Blog at HubstaffMichael Phelps and the Longest Putt in TV HistoryPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation.Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative.Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.Topics covered:What drew Jonathan into a career in marketing and founding his current companyThe nature of true innovationDefining the terms: advertising, marketing and brandingWhy brands are deadActionable ways to be a more genuine marketerEvaluating your trustworthiness as a businessResources mentioned:Arcadia LabTell The Truth by Sue Unerman and Jonathan Salem BaskinJonathanSalemBaskin.comInnovationCommunicator.comBranding 101: 5 Steps to Build a Small Business Brand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.Rand Fishkin is the Co-Founder and Ex-CEO of Moz.Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust. Topics covered:How Rand would spend that $100 on ad platforms to learn how to improve the ROI.Rand was a shy introverted kid, but he cared about people and what made them tick.Correlation and causation are important distinctions for marketers and understanding data.How a bad hire caused issues with Moz’s gender equality policy.How the bad marketing is what sticks and gives marketers a bad reputation.False best practices in marketing.How to identify and get in front of your audience.Having empathy and building trust with our customers and retention marketing.Resources mentioned:How to land your first digital marketing job (with no experience)MozIncognito: The Secret Lives of the BrainBasecampHaiku DeckBufferFull ContactRadian6Crimson HexagonSprinklrSprout SocialFollowerwonkHootsuiteInfluence: The Psychology of Persuasion by Robert B. CialdiniNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerPredictably Irrational by Dan ArielyMozConSearch Engine Land and Marketing Land EventsSocial Media WorldHootsuite Blog***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel.Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites.Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers.Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on the side. Sometimes he would end up working 100 hours in one week. With the long hours, he was getting burned out.Greg is much happier now that he is part of the Empire Flippers team. We also discuss content length and the value of reading fiction to improve marketing.Topics covered: How living in East Asia and working for Empire Flippers is better for Greg than working on oil rigs in Alaska.A little history of inbound marketing and Michelin the tire company and restaurant guide.Low-quality content and fake news are the scourge of the Internet.Top of the funnel content for getting leads and building awareness. Outreach and guests posts combined with a middle of the funnel lead magnet.It’s a marketer's job to solve the customers' pain points and get them to the solution through the funnel process.Know who you are speaking to so that you can tailor specific content to the customer.The bottom of the funnel content like case studies, testimonials, and research can be effective.Finding an angle that excites your audience.Resources mentioned:Empire FlippersWait But WhyBrian DeanThe Brain Audit by Sean D’SouzaThe Believing Brain by Michael ShermerWeb Copy That Sells by Maria VelosoFreakonomics PodcastGreg@EmpireFlippers.comBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.This is a topic that I find very interesting.Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.Topics covered:Whether it’s better to be a content marketer or a sexual health directorDan has always been drawn to writing even in his early school daysDan’s father would engage dinner table discussion about current eventsHis background gave Dan a wide variety of interests which drew him to writingCynicism in content marketing and Dan’s love-hate relationship with contentThe democratization of content marketing through the InternetContent marketing as branded storytelling not copyQuality beats quantity when it comes to resultsBest practices always come down to testing and dataListen to what your customers say to build copy that convertsPutting out content that is already out there is not contributingResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayUnbounceCall to Action PodcastOli Gardner Unbounce BlogGoogle AnalyticsKissmetricsDomoContently Content Strategist BlogMEL Magazine by Dollar Shave Club***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Using lean marketing principles can help you to become a more productive digital marketer.In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.This is a fun and interesting episode that will help you take your marketing to the next level.Topics covered:Bus drivers in Malta are professional race car driversThe effect of capitalism and startups in BulgariaCreating value and a relationship that is positiveBeing mindful of your audience and targeting correctlyCreating value in the digital media space based on dataStructuring Kanban for marketing especially team communicationCreating a more predictable flow of content planningWork in progress limits create efficiencyInterlinking Kanban cards on different boards for enterprise situationsUsing data tracking to make sure resources aren’t wastedKanbanize has tracking analytics for measuring process efficiencyUsing a Monte Carlo simulation to predict when tasks are completedResources mentioned:KanbanizeHooked by Nir EyalHubSpot BlogSEMRushKanbanize BlogKanbanize Twitter @KanbanizeIncActionable Agile***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.Listen in to our very interesting chat about what companies need to do instead in order to succeed.Topics covered:Frustration with anti-marketing biasChanging careers from journalism to marketingProduct development as marketingWeak marketing foundations in the tech worldActionable marketing advice and tools for SaaS startupResources mentioned:“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan“232 Startup Failure Post-Mortems” by CB Insights“The Top 20 Reasons Startups Fail” by CB InsightsIntercom, Mixpanel, Clearbit - Analytics tools  The Ask Method by Ryan LevesqueThreadling.com & The Foundational Story Framework video***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today prefers emotions and marketing storytelling over growth hacking and optimization.Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.Topics covered:Michael’s background and how he got involved in marketingAccountability and metrics that are actually meaninglessGood storytelling as a foundation of marketingActionable tips to improve your marketing storytelling strategyAdvice for new marketers on getting startedResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 StepsOgilvy on Advertising by David OgilvyBorn Standing Up by Steve MartinHow Hard Can it Be? PodcastMichael Troiano Blog - Miketrap.comBikeshedding in Marketing: 3 Keys to Being an Effective MarketerHard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How can long-term marketing help you generate more profits than growth hacking?Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.Topics covered:Dealing with ADHD as an adultLearning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe inLong-term marketing instead of growth hackingSpecialization and narrowing target market for startupsSuccessful content and long-term marketing strategiesConnor’s hiring practicesAdvice for future marketers and learning to say noResources mentioned:The Tao of Warren Buffett by Mary Buffett and David ClarkGrowth HackersHidden Champions by Hermann SimonGood Strategy, Bad Strategy by Richard RumeltGood to Great by Jim CollinsStratechery  SaaStrFarnam StreetTrust me I’m Lying by Ryan HolidayNothing Ventured Blog from Phorest***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.Topics covered:Choosing a small niche target audienceCreating and promoting valuable free contentBuilding trust to generate leads and create profitConsumer culture and why everybody hates marketersAdvice and resources for overwhelmed marketersResources mentioned: Purple Cow by Seth GodinPermission Marketing by Seth GodinKevin Kelley - kk.orgThe Cathedral and the Bazaar by Eric RaymondPenguin MagicScientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.Topics covered:Main symptoms of bad positioningSpecific techniques to test the market and research a specialtyBenefits of good positioning and resources for digital marketersPhilip’s experience and journey from working in an agency to consultingResources mentioned:The Positioning Manual for Technical FirmsClutch.coNo: The Only Negotiating System You Need for Work and Home by Jim CampSeth Godin’s BlogPositioning Crash Course by Philip MorganPhilip Morgan Consulting13 Positioning Principles From Hungry Hungry Hippos***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.Topics covered:Product development as marketingJustin’s career background in a non-profit and late entry into the tech industryThe need for better writing in marketing and on the internetObserving customers in their habitatStep-by-step advice for product development and iterationIdentifying viable marketsTactical marketing tips and resourcesResources mentioned:Marketing for DevelopersJustinJackson.caThis is a web page. by Justin JacksonProduct People ClubMegaMaker PodcastTiny Marketing WinsThe coupon code is a slap in the face by Justin JacksonMedium, Hacker News, Nuzzel, Pocket - Content submission channelsJolt! by Justin JacksonGoogle Tag Manager, Segment, Mixpanel - Customer segmentation toolsInfluence: The Psychology of Persuasion by Robert CialdiniRework by Jason Fried and David Heinemeier HanssonAnything You Want by Derek SiversBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more.He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick.Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better.Topics covered:Tips for publishing written content frequentlyPreventing burnout while building a businessSujan’s work ethic and methodologyPros and cons of marketing automation toolsShort-term and long-term content promotion strategiesSujan’s top marketing resourcesResources mentioned:SaaS Content Marketing: Why Education is a Powerful ApproachWeb Profits and Web Profits BlogMailshakeRight InboxVoila NorbertQuuuPick.coRamp VenturesContent Marketing InstituteNarrowSocedoDriftHacking Growth by Sean Ellis and Morgan BrownGrowthHackersInboundGood to Great by Jim CollinsNever Eat Alone by Keith Ferrazzi and Tahl RazSujanPatel.comSujan Patel - FacebookHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.He is also an entrepreneur who has learned many lessons from his previous startup ventures.I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts.If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.Topics covered:Growth marketing as foundersJosh’s first failed business ventureAdding value to people’s lives and the success gapCold email and how Josh grew his facebook group using LinkedInThe ethics of social media automationCollaboration and Instagram engagement groupsUsing Quora for visibility and leadsWriting good copy for Quora and Facebook adsResources mentioned:AutopilotQuoraThe Kingdom of God is Within You by Leo TolstoyBadass Marketers and FoundersBadass Marketers and Founders - Facebook Group***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.Topics covered:Obsession with customer acquisitionMarketing at Price IntelligentlyEthics of clickbaitCustomer growth methodology for small and large companiesBuyer personas and the key difference between the value of a feature and the way it’s usedRecommended resourcesResources mentioned:Price IntelligentlyProfitWellHacking Growth by Shane EllisThe Saddest SaaS Pricing Pages of the Year by Patrick CampbellWeb SummitbaseBasecampCoelevate blog by Brian BalfourPrice Intelligently eBook***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.Topics covered:Why competitive analysis mattersAvoiding blanket statement “best practices”Personalized internet marketingHow to identify your competitorsNetworking and talking to marketers and SaaS customersSpecific tactics of competitive researchUnderstanding brand voice and storytellingCassandra’s recommended marketing resourcesResources mentioned:Rival IQOptimizelyMozHubSpotOn Writing Well by William ZinsserThis American Life podcastSocial Physics by Alex PentlandHow to Compete With Big Brands Even With Very Few ResourcesHard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.Topics covered:The power of emotional targetingTalia’s career backgroundMarketing and business culture in IsraelTechnology in marketing versus actually talking to customersCustomer-driven optimizationA step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testingTrust and social proofTalia’s recommended resourcesResources mentioned:How to Improve Website Conversion Without Sacrificing SEO or SpeedGetUplift.coConversionerDescartes’ Error: Emotion, Reason and the Human Brain by Antonio DamasioLearn Inbound, MozCon, Opticon, CXL Live, Search LoveTalia’s Emotion Sells: The Masterclass CRO TrainingCopyHackers.com by Joanna WiebePredictably Irrational by Dan Ariely***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon.Listen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it.Topics covered:The history of Google and SEOOverblown marketing hypeGoogle positioning itself as an essential utilityEducating others about Google’s business modelHow Google gathers dataResponsibility and bias in search engine resultsThe fake news phenomenonBarry’s recommended resourcesResources mentioned:Polemic DigitalState of DigitalCambridge AnalyticaThomas Baekdal - baekdal.comPaul Boag - boagworld.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You see it online all the time.If you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affiliate program. And their marketing doesn’t shy away from making big claims about the products.“Become an Expert at Facebook Ads in 30 Days or Less.”“Double Your Income and Become a Six-Figure Consultant in 6 Weeks.”But this strategy can backfire.Using scarcity marketing in a sleazy way or making huge promises is a poor strategy overall. Overpromising only hurts your brand in the long run, because branding is all about trust, and under-delivering on your claim kills your credibility.And honestly?The marketers that sell these courses didn't build their business in a month.It took years of hard work for them to find success. And if you're a frequent listener of the Everyone Hates Marketers podcast, you already know that I don't believe in shortcuts, best practices, or fucking growth hacks.Because the truth is, everything you achieve is based on the work you put into it.So why do so many coaches and marketers make claims that their offers produce life-changing results?According to marketing strategist Sean D’Souza, it’s because people will buy it. Our human brains are literally wired this way. We instinctively want to achieve our goals with the least amount of output possible.Basically, we’re hard-wired to be lazy.But there’s a better way to market your products — it’s called The Brain Audit. Sean D’Souza developed the analogy to explain what’s going on in your customer’s head during the buying process.I interviewed Sean on the podcast, and he explained his methodology for convincing people to buy your product without the pushy, hard sell.SourceIn this blog post, we’re going to dig into The Brain Audit step-by-step.But first, let’s talk about a very common mistake that marketers often think will be effective, but it actually repels customers.A Huge Marketing Mistake That Never Convinces CustomersHave you ever been under pressure to sell something, but you’re met with a wall of objections from customers?Maybe you KNOW that what you’re selling is good for the customer, but they just don’t believe it.What do you do?It’s tempting to try to change their mind with facts and figures.But in that case, there’s an invisible force working against you, a powerful psychological concoction of confirmation bias and reactance.Basically, the more you try to convince someone they’re wrong and you’re right, the more they will defend their position, and you’ll actually repel them from buying.So… what to do?The Only Way to Convince Someone to BuyYou can’t.You can’t convince someone to buy.But you CAN help them convince themselves to buy.There are three types of people:Those who already believe what you believeThose who don’t believe what you believe, but they don’t disagree eitherThose who disagreeIf they already believe what you believe, then getting them to buy won’t require much convincing. It’s a slam dunk.If they straight-up disagree, it’s possible to get them to buy, but it’s a bit harder.(Read more on how to convince each of these types of people to buy).If they’re right in the middle — they don’t disagree with you, but they’re not ready to pull out their wallet either — then you can take steps to help them convince themselves.Here are the 5 steps from Sean D’Souza.5 Steps To Help Customers Convince Themselves to Buy1. Find Your Perfect Target ProfileIf you've been working in the marketing field for any amount of time, you already understand target markets and why you must find your ideal audience before you try to sell to them.For example, consider a company like Shopify. They’re one of the biggest web hosting platforms for ecommerce businesses… but they have two target markets. Shopify targets small businesses, with millions of new ecommerce brands hosting their stores on Shopify.However, the platform also owns Shopify Plus, which targets ecommerce companies earning $1M-500M in revenue. Therefore, the marketing for each audience looks very different because they are two totally different markets.A well-defined target market is the first step in any strategy.But in order to convince your potential customer to buy, you must take things a step further and narrow your target market down to one person. Sean D’Souza calls this the target profile, and it is also known as a buyer persona.Target profiles are not imaginary avatars, and they have very little to do with demographics.After all, Prince Charles and Ozzy Osbourne have strikingly similar demographics, but you wouldn’t target them the same way, would you?

This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.Topics covered:The importance of customer researchEstablishing credibility and customer trustHuman behavior and irrationalityWhy growth hacking is bullshitThe buyer’s journey and helping customers make an informed decisionCustomer research techniquesIdentifying your real competitorsEffective messagingResources mentioned:How to Do User Research (Even if You’re on a Budget)Good FunnelPredictably Irrational by Dan ArielyListon Witherill’s Buyer Insights CourseThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutInfluence by Robert CialdiniNobody Wants to Read Your Sh*t by Steven PressfieldAlex Blumberg’s Storytelling CourseBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more.She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS.Listen in as Shayla explains the best place to do customer research, how to create the right kind of content to educate people, and how to check the results and bring your business to the next level.Topics covered:Shayla’s professional background from law to marketingEmail campaign frequencyRecent marketing campaigns successes and failuresSwitching from selling to educatingCustomer empathy and learning stylesObserving pain points and creating a campaign to solve itResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayThe Road to Recognition by Seth Price and Barry FeldmanFast CompanyShayla Price on Twitter - @shaylapriceShayla Price on LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is, a place where marketers can discover quality peer-reviewed content.Yam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform.Today you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing out.Topics covered:Overproduction of contentZest.is and human-based filteringContent retargeting and building brand authorityMarketing by word of mouthAccount-based marketing principlesTips to focus and organize your approach to contentHow to judge content qualityResources mentioned:Zest.isMy New Tool: A Pragmatic Approach to Consume Marketing Content by Yam RegevEngagio BlogMoz Blog, HubSpot Blog, MediumSmartInsights.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered:Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to calculate lead value?My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.Topics covered:The importance of measuring long-term lead valueCalculating lead valueTracking digital touch pointsUtilizing Segmetrics to measure lead valueFacebook lead tracking limitationsTracking step-by-step guide: CRMs, UTM tags and mapping your customer journeyGenerating revenue reportsKeith’s background and career in JapanRecommended reading and adviceResources mentioned:DevelopYourMarketing.comSegmetrics2017 Edelman Trust BarometerThe War of Art by Steven Pressfield and George GuidallThe Ultimate Sales Letter by Dan KennedyGetting Everything You Can Out of All You’ve Got by Jay Abraham***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.Topics covered:The problems in broad messagingPersonalizing your website to customer segmentsMapping your funnel and tailoring opt-ins based on subscriber statusBranded referrals and easy points to start website personalizationTrigger links to identify customer pain pointsTools to get started personalizing your websiteRightMessage technologyBrennan’s recommended resourcesResources mentioned:RightMessageDoubleYourFreelancing.comThe Ask Method by Ryan LevesqueOptimizely, Visual Website Optimizer, ConvertFlowDon't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzieUltimate Sales Machine by Chet HolmesHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.Topics covered:Unconscious mental processing and self-storiesValue versus habit based decisionsThe 5 top drivers of human motivationThe power of storytellingThe need to belong and social tiesBehavioral habits and instinctsEthics in behavioral scienceSusan’s recommended readingResources mentioned:How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People and Neuro Web Design by Susan WeinschenkRedirect by Timothy WilsonSapiens by Yuval HarariThinking, Fast and Slow by Daniel KahnemanThe Power of Habit by Charles Duhigg***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.Today we are talking about marketing bullshit and how to fight it together.Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.Topics covered:New Business idea challenge - $1000 and 6 monthsMisconceptions in conversion rate optimization and testingAvoiding dark and shady tacticsHow to become a more human-centric marketerTracking cohorts and customer lifetime valueProduct marketing at UnbounceOli’s advice to young marketersResources mentioned:UnbounceUnbounce BlogNoob Guide to Digital MarketingLearn InboundArduino***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.Topics covered:Why outreach is so important as marketersUsing you-focused outreach languageThe 7 steps to launch your first marketing outreach campaignAutomation versus personalizationOutreach sequences and successful follow-up campaignsMeasuring a successful outreach responseKai’s recommended resources and software toolsResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsKaiDavis.comThe Importance of Writing You Focused Emails by Kai DavisEmail Finder at Hunter.ioReply.io, Bluetick and Drip email automated toolsPipedrive CRM softwareThe Brain Audit by Sean D’SouzaThe Ultimate Sales Machine by Chet HolmesInfluence: The Psychology of Persuasion by Robert Cialdini***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.Topics covered:The importance of marketing foundationsGrowth hacking pitfallsCustomer development workResources to identify ideal customersCreating your first value propositionFilling success gapsNichole’s recommended readingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)NicholeElizabethDeMere.comIdeal Customer Profile Framework by Lincoln MurphyStrategyzer’s Value Proposition DesignUseful Value Proposition Examples (and How to Create a Good One) by ConversionXLWomen in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana MadhavanRecommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits.Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.For starters, most marketing agencies are BAD.Can this be true?Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and to provide a strategy for how to start a remarkable marketing agency from scratch.David Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.We discussed:What exact steps to take before launching your agencyHow good agencies can stand out from their competitorsWhy you shouldn’t focus on serving local businessesWhere to search when you’re looking for your first clientHow to get good clients to come to youAnd moreWhat follows is the 4-step approach David Baker would use to start a marketing agency from scratch (plus a bonus step at the end from yours truly).Ready to learn how to start a marketing agency?How to Start a Remarkable Marketing Agency From ScratchStep 1: Identify a Viable Target MarketSo why are most marketing agencies so bad? The truth is because they’re afraid to position themselves.Agencies fear that positioning will limit their opportunity. They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box. They risk the chance to work on different projects.Let me explain why this isn’t true.“If you’re really good at what you do, it’s hard to imagine limiting opportunities so much that you starve in this world.”—David BakerWhen I started my consulting business, we focused on everything. We took on all kinds of companies and projects — from conversion optimization to lead generation and registration. After a while, we noticed that we worked better with specific business niches. We decided to take a risk and start narrowing our position to only work with these types of companies.  Did it hurt our business?While it closed a few doors for us, it opened a lot of doors too. I only took on clients that I enjoyed working with, instead of taking on projects I didn’t appreciate.Looking back now, I realize that narrowing my focus was the best way to compete with bigger agencies.According to David Baker, positioning is the first step to finding a viable target market. You want to specialize your agency in an area where there IS some competition, but not more than 200 worldwide.Think of it this way.If there are already agencies specializing in a narrow niche, you know the market is profitable and worth pursuing.But keep in mind, we can work from anywhere (thanks to the internet). That’s why it’s important to look at the competition from a global marketplace. David recommends looking for at least 2,000-10,000 prospective clients around the world that need what you’re offering.Limited competition + a small pool of prospective clients = your positioning.So how do you know when you’re not niching down ENOUGH?If you can find 250,000 potential customers for your agency, your positioning is too broad. Your prospective clients will have too many choices, and your agency becomes more of a commodity than a specialized service.When you’re perceived as a commodity, you can’t charge a premium for your work because you’ve become indistinguishable from other agencies. Start with being honest about what you’re good at and what you’re not good at.Lastly, if you're feeling stuck on how to identify your strengths, reach out to your friends and network for help. Ask for honest feedback about what your friends or colle...

This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company.Dan is now the CMO of Effin Amazing, an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more.If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable methodology on how to track the right metrics and KPIs for new and existing businesses.Topics covered:Determining the metrics and tools useful to your companyKey KPIs to rely onBuilding an analytics and integration specification guideScript planning and auditingTips and resources for learning analyticsEntreprenuership and starting a businessCustomer development and validationRecommended resourcesResources mentioned:Effin Amazing blogdan@effinamazing.comKissmetrics?Amplitude?Segment?Google Analytics?Mixpanel?Hotjar?HeapHow to Integrate and Extract Insights from AnalyticsUdemy, CXL InstituteThe Lean Startup by Eric Ries,?SteveBlank.com?You have a business idea, but what’s next by Dan McGaw?Growth Hacker TVEffin Amazing Online UTM Tracking Code BuilderInVision appBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show.I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way.Topics covered:My career history and why I started this podcastSide projects and getting involved in transparencyLaunching the podcastEveryone Hates Marketers listener statsMistakes and lessons learned in the last yearThe future of Everyone Hates MarketersListener feedback and appreciationResources mentioned:LibsynHow Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare by Louis GrenierPodcast Motor***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This week we have another special edition episode of Everyone Hates Marketers.I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon.We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a review of how we did in 2017.Topics covered:Episode and interview objectives for 2018Improvements to be made to show notes, website, show format and audio qualityEmphasis on guest diversity to bring out the best voicesThoughts on expanding the podcast to other formatsUpcoming guests: André Chaperon, Joanna Wiebe, Noah Kagan, Rob Walling, Cindy Gallop, Adam GrecoTopics to be discussed in the coming year, such as avoiding shady SEO and how to do digital PRResources mentioned:None***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.Adam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.Topics covered:The actual goal of web analyticsThe “there is no spoon” exercise: why do you need a website anyway?Looking for problems in an ecommerce funnel and convincing your managers to actBest segmentation methods to isolate a problem: score-based, organic vs. paid trafficUser feedback beyond web analyticsTesting, personalization and getting ROI out of web analyticsSalesforce case study: ethics versus dataAdam’s advice to young marketers: technology and programming languages to learnAdam’s recommended resourcesResources mentioned:Optimizely - testing tool#measure SlackDigital Analytics AssociationAdam Greco on LinkedInAnalytics Demystifiedlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider.He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more.Today he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.Topics covered:Creating demand versus fulfilling demandMeasuring customer cost acquisition on and offlinePitfalls of online advertising tech from ad blockers to ad fraud and data leakageCreating a new model for online advertising and regulatory movements in the EUThe loss of healthy skepticism in digital advertising agenciesEthical consideration when choosing clientsBob’s advice to young marketers and his recommended resourcesResources mentioned:The Ad ContrarianThe Battle Begins (10/17/17) by Bob HoffmanBadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob HoffmanMarketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman101 Contrarian Ideas About Advertising by Bob HoffmanDave Trott’s Blog, Doc Searls Weblog, Rory SutherlandBob Hoffman’s Website***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time.Who is André Chaperon?André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, a company to help creators become better marketers. His most popular product to date is AutoResponder Madness (ARM).What is AutoResponder Madness (ARM)?AutoResponder Madness (ARM) is a course developed by André Chaperon. It teaches marketers to send better emails and build success email sequences that get more opens and clicks.Topics covered:What’s wrong with broadcast emailsTelling a story with email sequences to earn trustStep-by-step instructions to build a successful email sequenceSegmenting your audienceAndré’s recommended email marketing software toolsRemoving inactive users from your listStorytelling and getting inspirationAndré’s recommended resources and adviceResources mentioned:Tinylittlebusinesses.comAutoResponder MadnessConvertKit?DripMedium?FlipboardPersuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.?Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @copyhackerslouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.Listen in to learn how to “blue-sky” your dreams and take your work to the next level.Topics covered:The state of modern advertising“Blue-sky” marketing exercises and changing your mindsetHumanizing big data and the importance of diversityRebalancing the power equationHow to productize your businessThinking of your audience as your teamIdentifying your values and finding your default throwaway descriptorResources mentioned:Cindy Bot on FacebookCindy on TwitterCindy on FacebookCindy on LinkedInMake Love Not Porn on Twittercindy@makelovenotporn.comlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.He has worked for Intel, Facebook and Mean.com before striking out on his own.Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.Topics covered:Launching a business ideaHow to find a marketable service to provideStarting by working for freeValidating ideas manually before starting with automationNetworking methods to find clientsThe 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimentingBecoming a better marketer and Noah’s advice and resourcesResources mentioned:Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.orgJust Do It by Art WilliamsThe Ultimate Sales Machine by Chet HolmesAppSumo, Sumo, BriefcaseThe 18 Books That Changed my Life by Noah Kaganlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.?Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.Topics covered:Why big data isn’t enough to understand peopleStep-by-step customer research methodsHow to effectively interview buyersThe 5 Rings of Buying InsightCreating a buyer personaResources mentionedBuyer Persona InstituteExampleHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaAdele on Twitter @buyerpersonaAdele on LinkedInBuyer Persona Institute on LinkedInHow to Influence Buying Decisions Without Being ShadyBuyer Personas Need to Die a Violent DeathHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday.The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google.Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one.With nearly 15 years of digital experience working for companies such as Dannon, Heineken, Mazda, Dominos Pizza, AXA Insurance, Amazon, and many more, he is a great person to learn from.Topics covered:Defining SEO and how it’s doneThe damage bad SEO can have on a businessWhat good SEO looks like versus red flagsHow to spot bad SEO practitioners and avoid themHow to evaluate SEO hires and what it should costWhat to do if you’ve been burnedGavin’s advice and recommended resourcesResources mentioned:Friday; Friday JournalBuzzSumoSearchCapMoz; Moz’s Beginner’s Guide to SEOGoogle Webmasterslouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer).Copywriting is important and one of the biggest parts of marketing.Naming your value proposition is one thing in copywriting that is critical. It sends a strong message that convinces people about the value you can provide them.Topics covered:What it means to have a value propositionCreate a clear statement/reason for why someone should choose youValue Proposition = message that convinces people to buy from youPlaying multiple roles, including creator and sellerStep-by-step approach to create a value propositionConduct onsite visitor and customer surveys to build the value proposition based on empirical researchAlways include these two, open-ended questions in your surveys: 1) top benefit customers receive, and 2) differentiation (why the customer chose your product over another one)Momoko prefers using Hotjar for surveys and customer feedbackKeep surveys short - about 5 questions; and provide options/choicesUtilize competitors’ product reviewsFocus on message mining before surveys if you don’t have customers to ask and have a low-traffic WebsiteCategorize and quantify message themes using Excel or Google spreadsheets and tagsProducts that analyze data and delegate data tasks (TaskArmy, Mechanical Turk etc.)Utilize pivot tables in Excel to summarize data into tablesTag data using colorful, memorable, vivid descriptions for headlines; find terms and phrases that are eye-catching to include in value propositionSticky Copy: Copy that evokes image or sensory perception in your mind that drives a feeling of the benefit - an emotional triggerBits and pieces of a survey come together to create a value proposition headlineValue proposition headline should include keyword of what you’re selling and top desired outcome/benefit - avoid being cleverAvoid focusing too much on differentiating yourself and being overly unique about your brand identity in value propositionValue proposition should be clear, effective, honest, and transparentExamples of how to optimize and increase Website revenue per visitTribe Bi-flow: Website narrative details and demonstrates pain points, solution, product-related benefits, reassurances, and call to actionRevise Website content if not getting resultsFuture of machine learning and marketingResources mentioned:RespondlyBufferAT&TBase CRMConversion Excel InstituteHotjarJoanna Wiebe episode on Everyone Hates MarketersCourseraJohns Hopkins University at CourseraNgram analyzerMechanical TurkTaskArmyExcel Pivot TablesPet DoorsCopy HackersLunaMetrics blogMomoko Price on Instagram; LinkedIn; Website; EmailNarrative Design: Craft a Story Using Conspiracy PrinciplesBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it.Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for companies of all shapes and sizes for the past 15 years.She will help us build a basic strategy based on customers by mapping out their customer journey. Gia is a SaaS Marketing and Customer Experience Strategist, Startup Mentor, and former Vice President of Marketing for Unbounce. She left Unbounce to start A Better CX (a better customer experience).Also, she runs Forget the Funnel with previous Everyone Hates Marketers guest, Claire Suellentrop.Forget the Funnel is an online workshop series that helps early-stage SaaS marketers to become respected leaders.Topics covered:What it means to be customer centricDifference between customer-driven and data-driven; focus on customers rather than resultsPractical methods that focus on customersStep-by-step process to become customer-centricStart by recommending brand development; define what, how, and whyExamples of existing companies’ what, how, and whyConduct customer research, such as surveys, to achieve and meet them where they are - what value you can provideUtilizing a customer survey (what was going on when you started looking for a product) and a Web survey (to uncover level of awareness); and the questions to ask on eachPut together a customer journey map using results from the two surveysSurveys should consist of about five questions; the number of questions should be as short as possibleFive-Stage Process: awareness, acquisition, retention, referral, and revenueMetrics are based on a company, not customersImportance of naming the phases of your customer journeyHow to draw map of customer journeyInvolve your team so they are investedHow different jobs have different journey mapsDefine meaningful key performance indicators (KPIs)Gia’s most major mess upWhat Gia thinks marketers should learn today that will help them in the next 10, 20, or 50 years - especially build relationships between departmentsResources mentioned:Gia on TwitterForget the Funnel and Claire Suellentrop; Forget the Funnel WorkshopsA Better CXSaaS Marketer EssentialsNichole's Sunday Brunch Newsletter; Twitter (request an invite to Unicorn Think Tank Slack Community)Adaptive Path's free guideUnbounceJobs To Be DoneGoogle Ventures 3-Hour Brand SprintSimon Sinek Golden CircleWistiaSalesforceMomoko Price on Everyone Hates MarketersOli Gardnerlouis@everyonehatesmarketers.comBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business.Today, I’m talking to Lexi Mills, a digital PR expert and Influence professional.Topics covered:Definition of digital PRDigital PR can be used to build natural link profiles and referral networks; shape nature of your brand; and make a kickstarter campaign successfulDigital PR cannot be used to get money, unless to get an audience to draw feedback for your productLexi uses her skills to get coverage for different reasons; she pushes people to be more aspirational or interrogates them to determine what they wantAsking the right questions can get you to the right goals and find out what is genuinely interesting about a businessPR or digital marketers need to have an element of genuine enthusiasmMost common way to use digital PR in a business is for internal communication; helps make people work more productively, smarter, faster, harder, and independentlyStep-by-Step Process: Step 1) Why? Why was the company founded? The products developed? 2) Why is it interesting? What is good about your product? What are your reasons for launching the product?Find the real reason - that’s the beginning of your storyBuild-Up Points: Why are you doing it? How could it be better? How is it already great? What are you planning to do as a priority? What was the incentive behind it?Acquire resources, such as media lists, within your officeIn journalism, urgency is important to coverage; if it doesn’t need to be done now, it gets put to the bottom of the fileAsk questions about why journalists want it now: Who would be interested? Who do you already know? What publications do they write for? And then you look at what are they writing now? What do they written recently?Larger companies have an in-house PR person to know what publications, what journalists to cover, and what all they should doDomain Authority: Mass metric used to indicate strength of Website and sometimes but indicator of influenceNational news outlets used to be the most influential places. Now, a variety of metrics are used to determine what will drive behavioral change, actual influence, and traffic.Media List: Put about 10 on each and tear them according to ones you think are going to be the most important to your business; start calling them and chat through email or TwitterBuild a niche Website that influences your ideal target market; big brand influence in publishing is not the same as niche influence, especially in emerging marketsIdentify your publication and the journalist who speaks about your subject; and then look at comments, which can generate ideas for future digital PR contentJournalists serve other humans; focus on people to get their attentionJournalists are always looking for an angle; something that makes your product relevant to someoneAlways try to be honest with journalists and the media for relationships to have integrityWhen trying to generate new sales leads, ask everyone in the office who has a contact to any of those companiesBe specific when contacting journalists and the media; give an incentive to get the most precious commodity they have - their timeDon’t be desperate; urgency makes them stressed and you needyLearn about wellness. What does it mean to be well? What does it mean to be unwell? If you know what it’s like to be stressed, then you might be able to communicate better with a journalist who is stressed.Know what it means to be human and what it means to be human is changing because its influenced by technology and the world around us; technology and connectivity is advancing at an unprecedented rateStep outside of your industry and learn as much as you canResources mentioned:Content Distribution Plan: An In-Depth Process for Driving More Traffic7 Steps To Launch Your First Outreach Marketing CampaignLexi Mills Website; TwitterLearn InboundThe Happiness Advantage bookChocolate Wars booklouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Surprisingly, companies still need to be convinced to focus on their customers before making money.Treating customers badly is no longer an option. In this episode, learn how to earn your customers’ love and admiration, as well as grow your business.Today, I’m talking to Jeanne Bliss, president of CustomerBliss. Jeanne describes how companies focus on sales goals, internal KPIs, and and other metrics, and tend to forget about their customers - who actually drive all of those metrics.Topics covered:Convince companies to focus on customers - earn your right to grow by keeping more customers than you loseCustomer Map: Identify your new customersFigure out and understand why customers leaveIdentify why a customer turned away - dig into data about orders and renewalsBusiness tends to be about getting something from customers; grow by delivering value to them vs. getting something from themFramework for earning customers’ love and attentionStep 1: Build customers’ assets (did you earn the right to grow - ask your customers?)Step 2: Recreate company’s work (what are a customer’s goals and journey?)Heart and Habit: What’s in your heart is your values and the habits you are being forced to use at workStep 3: Pick a couple things to focus on and build from the customer’s life and goal; redesign the customer’s experience to build on that goalCo-creation: Company and customers meet and work togetherTrain managers to not contradict customers or defend, deny, or explain away actionsStep 4: Map current experience from customer’s view; start with customers’ emotions and needsStep 5: Redesign experience and ask customers to provide feedbackConvince customers to spend time with a company; tell them the company’s leaders want to listen to themKeep up with technology, customer, and other changes; one thing that does not change - are you reliable?Customers prefer companies that do not fear honest feedback from themJeanne watched how well her dad treated customers as a shoe store owner; she was inspired by himMarketers have a bad reputation; it’s not marketers as people, but marketing as a way to get something from a customer vs. what you want to deliver and earnOne bad practice marketers do that should not be done is selling too soon; let customers absorb information about your product and brand before pushing them to buy somethingMarketers need to learn about the blending and engagement of marketing and customer experience so that they become united, not isolatedResources mentioned:Pre-Order Jeanne's New Book on Amazon!CustomerBlissJeanne Bliss on TwitterThe Chief Customer Officer Human Duct Tape ShowChief Customer Officer; Chief Customer Officer 2.0; I Love You More Than My Dog; Would You Do That to Your Mother?Customer Experience Professionals AssociationDavid Darmanin: Avoid Marketing Best Practices at All CostsIntercom CEO on Twitterlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product?Marketers and developers will learn a lot today!In this episode, I’m talking to Rob Walling, a Web developer, podcaster, entrepreneur, and conference co-host about stairstepping your way up when it comes to bootstrapping.Topics covered:How to launch a new software business without a lot of time or moneyStairstep Approach: Build something small, a one-time sale product; find source of traffic or nicheHow to come up with useful product ideas for angles; use tools that show places that generate trafficMake money online by knowing SEO practicesOptimize for an engine to provide a valuable resource for people searching for a specific termBy using marketing to get to the top or to get in front of people, only to let them down - then you will not have longevityUtilize communities and marketplaces, online or elsewhere, that already exist and people are usingGain confidence, experience, and knowledge to improve and make moneyProcess of building a simple plug-in: Research; come up with an idea; know where to go; teach yourself or outsource work; submit; and determine level of interestAcquire something rather than building it from scratch; leverage other people’s workStart something guaranteed to get traction by using an idea done before, several timesDetermine if a certain number of people are looking for the same thingCan you charge for it? Can you add something to charge for? Can you build something people are willing to pay for? Are you interested in building something?Rob’s Goal: Provide value to people in exchange for money; take that money to quit day jobIdentify that there are volumes of searches to sustain your objectiveFocus on a landscape with a lot of products that are not good enough; competition validates the marketGo for the goal to rank #1; that’s the challengeNiche-down results in smaller opportunities but that does not matter initiallyEarning your first dollar is a life-changing moment, but it is still good to sell stuff; as the dollars get bigger, the more interesting it isRob’s passionate about being ethical and adding value to people’s lives and making money out of itIf you make money from an add-on, then launch more add-ons for diversification; if not, start overYou have an audience, grow it slowly, offer solutions to their problems, and make a livingPractice patience and maintain a long-term mindset; marketers get overwhelmed with the amount of day-to-day information availableSet long-term goals because choices you make today, stick with youMarketers should learn to think analytically like developers; measure conversions, link dollars to spending on ads to how many people are buying, etc.Developers can learn from marketers that a product is not everything; customers and marketing are directly related to the success of a product; and talk about the benefits rather than the featuresSome marketers go for growth hacks - grow at any cost and just for the sake of itMarketers have a bad reputation because of overstepping bounds of ethicsGood marketing goes unnoticed; bad marketing is in the news a lotHave an opinion, stand for something, and be realDefine your enemy because when things get tough, fighting against it is the only thingResources mentioned:Rob Walling on TwitterStartups for the Rest of Us podcastDripMicroConfGoogle AdWordsAhrefsMarket SamuraiJungle ScoutDotNetInvoiceJustin Jackson - Marketing for DevelopersShinestyRand Fishkin - Step-by-Step Guide to Inbound MarketingCopy HackersInbound.orgUltimate Sales Letterlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Some companies seem to have the magic touch.On the other hand, many startups struggle for years to gain traction in their market. Why do some companies capture the attention of an audience while others get dismissed?That’s right — it all comes down to building a phenomenal brand. But before we get into that, let’s talk about what it actually means to build a brand in the first place. Branding is a word that gets tossed around a lot in the marketing industry. The only problem? Nobody can seem to define what a brand is. Let’s clear up the misconceptions.Branding is an emotional feeling about a company that makes them seem like the better choice against their competition. OK, I know what you’re probably thinking. “That sounds really vague. How can we turn momentary sentiment into something tangible?” That’s what I set out to learn when I interviewed senior marketing and brand expert Bernie Schroeder.He’s the author of Brands and Bullshit: Excel at the Former and Avoid the Latter and has a marketing background that includes launching strategies for major companies like Apple, Amazon, Yahoo! and Adobe.I invited Bernie to speak on the Everyone Hates Marketers podcast to discuss:Why branding matters in businessThe mistakes companies make with brandingWhat happens when you ignore brandingHow to build a brand that attracts customersWhy Is Branding In The Digital Age Important?Companies who ONLY focus on marketing tactics without a branding strategy become a commodity in the marketplace. Without a brand-building system in place, you’re unable to differentiate yourself from every other business that offers a similar product or service. This means any new company can pop up, copy your business model, and do it at a lower price than you. Do you see where we’re going with this? If you listen to my podcast, you already know that I like to challenge my guests to break their methodology down so you can walk away from each interview with a practical step-by-step.What follows is the specific approach Bernie Schroeder uses to build a brand identity — whether you want to leverage the benefits for a brand you already have or you’re starting from the very beginning. Let’s dive into his step-by-step guide.5 Steps to Build a Strong BrandStep 1: Find Out How Your Company is PerceivedThe first step in branding according to Bernie Schroeder is to figure out how your company is perceived in the marketplace.Where should you look in order to learn this? Go to your customers. Bernie recommends getting a list of the top 100 customers and reaching out to some of them. Here’s why: Whether you're working for an agency client or you're an entrepreneur running your own business, you need to take a step back from what you THINK you already know about your customers’ perspective. We’re too close to our own business to see it the way our customers do.Talking to your customers is important. While they don't always know what they want, they can tell you what they don’t want. In addition to that, customers can tell you what problems they’re suffering from and describe how it affects their own personal situation.This circles back to the #1 rule of good marketing: Treat people like humans. Business is about solving problems for your customers [problems that are a real pain point].According to a study ran by CBInsights, 42% of businesses fail because there’s no market need for what they’re selling.Talk to your customers. Research the customer journey from their perspective (without leading them into what you think it looks like).Bernie Schroeder explains that when you speak to customers, you must ask them simple questions. Your questions should be 5 words or less because if you ask questions that are too long they become leading. But the more simple the question? The more you can dig a bit deeper into each question and get the customer to slowly open up. Ask open-ended questions like you're a journalist, not a salesperson. We’re not trying to SELL anything at this stage; we’re just trying to understand the customer on a deep level.For example:What brands are you considering?Wh...

How often do you look at Facebook?Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.Topics covered:Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategiesPerformance marketing is a mindset where you make decisions based on dataHow to generate new leads and customers using Facebook advertisingStep 1: Messaging - Find unique value proposition that makes your brand shine and stand outStep 2: Ad Designs - Do not use stock photos, find unique design angleUnique imagery catches people’s attention and generates higher click-through ratesUtilize ready made icons, videos, and backgrounds with simple text for imageryStep 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audienceUtilize tools in Facebook Ad Manager to gauge audience and effectiveness of your adsUnderstand your audience by asking questions and targeting customers using similar brands and productsConversions and results are necessary to determine if ads are workingAvoid creating too many ads for one campaignStart with one message and then try different messages; keep the same call to actionUse step-building approach to create trust with your audienceReasons why Facebook ad campaigns fail and mistakes that are madeFacebook is the most effective advertising platform availableRecent News: Facebook manipulated people to get and use personal and private dataData is the reason why marketing ads on Facebook are successfulGood products and good marketing mean no sleaziness neededAggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per weekWriting posts and promoting the blog generates new offers of partnershipsCommunication and Understanding: Learn about consumer behavior and human psychology to identify what makes them tick and buyResources mentioned:Aggregate BlogFacebook Ad AccountValue Proposition: What Is It & How to Create One with Momoko PriceRand Fishkin’s Step-by-Step Guide to Inbound MarketingDaniel KahnemanSeth Godin18 Golden Advertising Rules by Legendary D. Ogilvylouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is the One-Page Marketing Plan?If you’ve ever struggled with a lack of focus in your business, you’re not alone. In this episode, we’ll uncover how you can beat Shiny Object Syndrome once and for all with a simple, practical system for marketing: The 1-Page Marketing Plan.Who is Allan Dib?Today we’re talking to Allan Dib from Successwise.com. He’s a serial entrepreneur and marketing expert who wrote the Amazon bestseller, The 1-Page Marketing Plan. Allan has come up with a breakthrough method for marketing your business in an easy, 9-step process that he reveals in the interview.Topics covered:How to Write a One-Page Marketing PlanIt’s called the 1-Page Marketing Plan because you can fit your direct response marketing plan for your small business on a single page. SourceIt covers three marketing phases: before lead generation, during lead generation, and after the prospect becomes a customer.Each phase has three steps, totaling 9 steps on the page.The beauty of the 1-Page Marketing Plan is in its simplicity.If you can’t fit your plan on a single page, it’s too complicated.While you don’t have to fit every detail of your plan on the page, you can outline each step of the plan in simple fashion so that you, your team, and your clients can understand your marketing plan clearly. Phase 1: Before lead generation1. Select your ultra-specific niche target marketThis is probably the most crucial step in your marketing plan because it sets you up for success without marketing bullshit.Marketing doesn’t mean you create a product you think will work and then “market it.” It means understanding your audience first so that you can make a remarkable product tailored to them.It begins with this step.The key is to find a target market that’s in pain. If you think about the last time you had a bad headache, the pharmacist didn’t have to hard sell you on pain relief medicine. You probably picked something up from the corner store without even looking at the price because you’d do whatever it took to relieve that pain.Likewise, you want to pick a target market that’s in pain, and if you can solve that pain, you’re in business… without sleazy marketing.It’s also important that your target market is narrow and deep. As Howard Gossage says, “People don’t read ads. They read what interests them. Sometimes it’s an ad.”If people feel like they’re reading something that was written for them, they’ll be more likely to continue reading, which is a lot easier to do if your target market is very narrow.In short, specialists eat generalists’ lunch.So, how do you come up with your target market?There are two ways to start.First, if you’ve been one of your target market, then you intuitively understand their challenges and worries, so you can start there.Otherwise, you’ll need to start with an educated guess and do some market research. Find books they read and forums where they ask questions to get a feel for their pain points. Next, evaluate the PVP, which stands for personal fulfillment, value to the marketplace, profitability. Does this target market bring you joy, money, and have a deep pain? Finally, test your idea on the target market by seeing if they actually pay money for it.2. Craft a message your target market responds toTo craft your message, start with an offer that converts.For example, Allan Dib knew that the 1-Page Marketing Plan converted from his experience as a keynote speaker at events, so he repackaged it as a book and sold it.SourceThen it’s just about getting into the conversation that’s already happening in your target market’s mind.To get into their mind you’ll need to interview them, preferably via Zoom so you can record the call and transcribe it.Get to know what’s happening in their lives/industry.Find out what keeps them awake at night. Then use their exact words from the transcript in your messaging.When the person reads your message, they should say, “Hey, that’s for me.”3. Reach your prospects with advertising mediaFirst of all, don’t think of yourself as a digital marketer, because “digital” often equates to lazy.Digital doesn’t mean magic.Digital is just a medium.Digital is exposed to all the same factors that make or break your marketing, like having a powerful headline and a strong call to action. The point is that you can reach your customers through digital media if they spend their time online; however, if they are more responsive to direct mail, for example, then it suits you to send them direct mail instead.Reach your target market wherever they spend their time.It could be at an in-person conference, for example.Once you identify the media to use, unless you’re already an expert in that field, you’ll likely need to pay a specialist to handle paid outreach for you.For example, trying to do AdWords by yourself with no experience is likely a waste of time and money.This is ...

Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest.Don’t feed the bears!And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content.Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media. She helps companies cope with the transition to a digital world. Break through the noise, and get people’s attention using the Internet.Topics covered:Changes and competition regarding the creation of contentProcess of telling stories with dataProvide original data or repurpose it to stand out from the crowd and gain attentionTelling a good story is not a guarantee of anything; get your story out and aboutStep 1: Pick a topic/objective and map out a message that you are trying to deliverStep 2: Start with a headline and develop questionsTwo camps come with data storytelling: One camp just wants an interesting headline, and the other camp needs a specific type of headlineVast majority of social media content comes from less than ? of companies’ customersFrame questions in a concrete way to get accurate and specific resultsData-driven projects are more of an investment than other kinds of contentStep 3: Sourcing the data and evaluating the anglePerform Google searches to determine if topic/theme is worthwhile or overdoneSingle best cure for marketing is to think of marketing as a serviceIs the data useful and interesting?Step 4: Collecting good data, if availableFastest and cheapest way to get good data depends on levels/standards that you wantSearch for open data, publicly available data, and other phrases to find dataWith surveys, take it yourself and ask others to take it before deploying itFinding angles/topics using your own data (Web traffic, purchase history, etc.)Meaningful influencers and indicatorsHow to present data even if you are not good with graphics or mathematicsWhen it comes to design, give necessary data to designer, and determine what’s your most important takeawayDumbing down online conversations as dollars flow in that have no purpose other than driving purchases and competing for attention; the result is an explosion of crappy contentAlexandra hopes the Internet turns into an asset; displace toxic and terminal levels of material consumption with sustainable forms of online experience and consumptionCreate digital experiences that create meaningAs a marketer, what are you trying to accomplish with your talents for marketing?Resources mentioned:Alexandra SamuelAlexlov.esAlexandra Samuel on TwitterAlexandra Samuel on FacebookThe Social Cost of Bad Online MarketingWork Smarter with Social MediaVision CriticalHomeAdvisor infographic about home improvement fraudHow to Create & Launch Your First Digital PR Campaign with Lexi MillsAmazon Mechanical TurkSprinklrTableauInfogramCreative MarketBowling Alone by Robert PutnamSocial SignalCanvaStreakYourlsBitlyBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to validate your business idea, the right way.Marketers have become obsessed with conversion optimization over the last few years.We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.Topics covered:The unexpected reason why most new businesses won't become scalableHow to quickly generate a compelling business idea that attracts an audienceWhy you shouldn't always listen to your customer feedbackWhat holds back aspiring entrepreneurs from achieving their goalWhere to find your target market in any industryWhy waiting list landing pages aren't the best validation for your productThe popular tactic that is ruining your sales email campaignWhy we should stop optimizing for conversion ratesWhat the most human marketing strategy is todayAnd more...Resources mentioned:BaremetricsBufferInVisionWebflowMarvelStripeHotjarGrowth Hacking is ManipulationTree HouseData CampJosh Pigford on Twitter: @shpigfordjosh@baremetrics.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to build a marketing team for growth, the non-sleazy way?Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.Topics covered:Why most well-known growth hacks won't work for your businessWhat the biggest sin in marketing is today and how to avoid this mistakeThe easiest method to use for providing more value to your customerWhat first step to take when building your marketing teamWhy you must hire a good storyteller (and why humans will always love stories)The surprising reason you should interview potential content marketers on the phoneWho your second hire should be on your marketing teamWhy we shouldn't focus on marketing data and analytics from the startHow to align a team with specialized skillsets togetherThe real explanation for why growth hacking has a bad reputationResources mentioned:RecruiteeGrowth Tribe AcademyTech CrunchTrelloAsanaStorytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael HaugeBrian BalfourAndrew ChenZest.ioMomentumLean Analytics by Alistair CrollPurple Cow by Seth GodinEpisode 31:Yam Regev on Everyone Hates MarketersEpisode 39: Nichole Elizabeth DeMeré on Everyone Hates MarketersBlog.FerdinandGoetzen.comLinkedIn: Ferdinand GoetzenMarketing vs. Communications: The Surprising DifferenceHard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.Topics covered:Why most companies won’t design a career path for youThe real reason success in entrepreneurship isn’t about what you want to doWhy the daily format of your work is more important than the dutiesWhere to find the right business idea when you’re cluelessHow to create your ideal full-time job when it doesn’t exist yetThe counterintuitive approach to networking for introvertsWhy your ideal target audience is wealthy peopleWhere to search online to discover problems you can solveResources mentioned:How to land your first digital marketing job (with no experience)Get BullishBullish ConferenceThe Best Business Strategy is One That Makes You Money by Jennifer DziuraMarketing: SubredditThe Lean Startup by Eric RiesLean Analytics: Use Data to Build a Better Startup Faster by Alistair CrollThe Bullish SocietyCustomer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.Topics covered:Why businesses should stop creating more new contentWhat it really means to repurpose your contentHow to determine whether a piece of content is ideal for repurposingThe process for deciding which content marketing channel to focus onHow Brittany developed a consistent system for repurposing contentThe unexpected reason “evergreen content” is a mythWhy you need to update old blog posts and what to look forWhat she learned from the biggest mistake in her careerResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsWork BrighterContent Shock by Mark SchaeferSitcom by Saul AusterlitzZapierKilling Marketing by Joe Pulizzi and Robert RoseCreate Unicorn Content - Brittany Berger’s YouTube channel***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.Topics covered:Why most companies struggle to develop a system for attracting leadsThe costly mistake marketers make when it comes to their website designHow auditing is the first step new marketers should take in demand generationThe unexpected reason why promotion is the last thing you should think aboutWhy small teams should go after key objectives vs. individualsWhat marketers miss when it comes to communication and small winsHow we set expectations along the customer journey and why they matterWhy we need to become comfortable with video and public speakingResources mentioned:SaaS Monetization - Episode 24 with Patrick CampbellDan MoyleToastmastersDale Carnegie - Public Speaking TrainingPatrick Campbell: ProfitWell BlogPatrick Campbell: Price Optimization Blog@mvolpe - Mike Volpe on TwitterSales experience for marketers book or another podcast episode@JeanneHopkins - Jeanne Hopkins on TwitterJeanne Hopkins on LinkedInMarketing vs. Communications: The Surprising DifferenceBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.Topics covered:Why most statistics don’t give insight into your customerWhat happened when the largest consumer goods company in the world pulled most of their digital advertisingThe #1 reason chasing your customer persona is a waste of timeWhat the future of data privacy looks likeWhy consumers may eventually get compensated for their dataHow BJ tested word of mouth marketing against popular social media tacticsWhy he’s promoting his latest book release by giving away for freeResources mentioned:Social Media is Bullshit - by BJ MendelsonPrivacy: And How to Get it Back - by BJ MendelsonOnline Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob HoffmanDHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier HanssonMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBuyer Persona - Episode 50 with Adele RevellaBasic Attention TokenBJMendelson.comInfluence: The Psychology of Persuasion by Robert CialdiniCaptivate: The Science of Succeeding with People by Vanessa Van EdwardsBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Why are so many marketers bad at marketing themselves?This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion.When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast.She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.Topics covered:Why most entrepreneurs are lying about their 80-hour work weekThe reason why so many marketers struggle to market themselves wellWhat you must do to avoid becoming an annoying marketerThe easiest solution for identifying what problems you solve for your audienceHow to understand market sophistication (and why it’s a huge advantage)What questions to ask your customers to find out their deepest desiresWhy competing on price alone won’t build a profitable businessHow to write a message that resonates with your audienceResources mentioned:The Arena: Virtual Coworking SpaceThat Seems Important - Margo Aaron’s websiteHow to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre ChaperonThe Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’SouzaHow to Convince People to Buy Without Being Pushy - Sean D’Souza3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna WiebeValue Proposition: What Is It & How to Create One - Episode 52 with Momoko PriceMy Life in Advertising and Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyCopy Hackers@MargoAaron on Twitter***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered: Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Why should companies and marketers care about brand positioning?Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out.My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.Topics covered:Why brand positioning is more important than ever todayHow analyzing 1,200 case studies led Ulli to a unique positioning methodWhat three key categories build the foundation of every positioning statementWhy the way people behave (or don’t behave) is your starting pointThe easiest solution for satisfying your customers’ needsHow to determine what really differentiates your product or servicesThe importance of barriers and why people wouldn’t use your categoryHow to use the five senses and brand rituals to create an experienceResources mentioned:Product Positioning: 5 Proven MethodsHow Smart Positioning Can Make Your Marketing 10x BetterPositioning-Roulette Method CardsSapiens: A Brief History of HumankindWARCEffie WorldwideInfluence: The Psychology of PersuasionMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyFirst The Trousers Then The ShoesChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers13 Positioning Principles From Hungry Hungry Hippos***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You want your website to rank high on Google, right?  You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.Topics covered:The first step toward designing a conversion-optimized websiteWhy you need to understand how your potential customers talk for SEOWhat questions to ask to find the terminology your customers useHow voice search will drive the future of SEOThe step by step process Nick uses for completing keyword researchHow to target keywords for different points in the customer journeyThe reason why SEO is really about understanding your customerHow to transform keyword data into a website that convertsWhy website design must come after your content is writtenThe importance of mobile when it comes to website designResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersFrom the FutureKeyword KegAhrefs: Competitor Research Tools & SEO Backlink CheckerSEMrushHow To Do Keyword Research in 2018 For SEO - ImFromTheFuture.comJR Oaks on TwitterRyte: Simplify your digital marketing toolsetBusiness Casual Copywriting with Joel Klettke3 Steps to Write Copy That Converts with Joanna WiebeTraffic Think TankMatthew BarbyBacklinko: SEO Training and Link Building StrategiesWebris: The Complete Guide to Blog SEO***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.Topics covered:Why scarcity and urgency are powerful persuasion techniquesWhy makes people motivated to take action on promotions with a deadlineThe best way to determine if there’s a market for your product or serviceHow to make a compelling first offer to your target audienceWhen you should start preparing your customers for a product launchHow to hold people’s attention with email marketingThe day promotions are proven to have the highest number of salesHow many emails you should really be sending to your listWhy it doesn’t matter when people unsubscribe from your email listResources mentioned:Deadline FunnelInfluence: The Psychology of PersuasionThinking, Fast and SlowHooked: How to Build Habit-Forming ProductsHow to Send Emails with 83%+ Open Rates (Not a Clickbait)Perry MarshallSphere of InfluenceThe Ultimate Guide to Google AdWordsAdvanced Google Adwords***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Who is Neville Medhora?Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.What is the Kopywriting Kourse?The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.Topics covered:Neville Medhora's Copywriting AdviceIn this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It's not only the written word on the page but the reaction in your brain when you read those words.How to Beat Writer’s BlockAccording to Neville, you can get over writer's block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.How to Write a Good About Us PageWant to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What's the next step for your reader?Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the ecommerce website that sells physical products.How to Write Good HeadlinesWe also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes. The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.Resources mentioned:Kopywriting KourseAirtableSwipe FileAbsurd Calls to ActionHow to Create an Amazing “About Us” PageThe Boron LettersThe Adweek Copywriting Handbook***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How can your brand stand out in an oversaturated market today?If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.Topics covered:How social media has transformed the concept of brandingWhy companies must know what values they stand for todayFinding out what your customers care about (and how they communicate)The difference between your existing customers vs. leads you want to attractHow to tell a story about your brand that delivers valueWhat three key story concepts your brand can tellWhy marketers should focus on empathy for their customersResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps26 Types of Brand Positioning to Stand Out In Your Customer’s MindAll of the Abovet3n - digital pioneersProduct Positioning: 5 Proven MethodsHow to Use Jobs-to-be-Done to Read Your Customers' MindsBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyWhy Am I Crying All the Time?Happy Money: The Science of Happier SpendingSXSW: South by Southwest ConferenceSeth Godin’s Marketing Secrets to Launching a New BusinessPurple Cow13 Positioning Principles From Hungry Hungry HipposBranding 101: 5 Steps to Build a Small Business Brand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Who are social media influencers and how can they help your business?In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.Topics covered:Why influencer marketing isn’t really a new trendHow to avoid negative influencer partnershipsWhat steps to take when creating a social media campaignWhy campaigns start with your customer (and not influencers)How to identify the right creators for your audienceWhat to say in your first outreach and how to stand outThe future of influencer marketing and brand relationshipsResources mentioned:August UnitedLumanuGrin.coPurple CowHey, Whipple, Squeeze ThisThe Storytelling EdgeContagiousCall To Action Conference by UnbounceMarketing Over CoffeeTyler Farnsworth on TwitterTyler on LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to learn how to write a sales hook for your business in 60 seconds?Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.Topics covered:Why winning your prospects’ attention comes firstThe key difference between cold leads vs. warm leadsHow Kevin uses stand-up comedy to connect with his audienceHis four-step system for writing an irresistible sales hookWhy marketing yourself is the hardest thing you’ll ever doWhen you should talk about yourself vs. your customerHow to sell something when you can’t use your own storyHow to interview your customers like a journalistResources mentioned:Copy ChiefThe Truth About MarketingCopy Chief RadioHow to Send Emails with 83%+ Open Rates (Not a Clickbait)The 60-Second Sales Hook by Kevin RogersMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBasecamp 3***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How can we use story in our marketing strategy and drive more business?Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business.Topics covered:The reason why storytelling is valuable for marketersWhy the storytelling process starts with your end resultMichael’s favorite marketing story (and what made it powerful)How to find a protagonist your audience empathizes withWhy the hero in every story must endure a crisisThe goal of story obstacles and how to create meaningful conflictWhat your ideal aftermath is with persuasive storytellingHow to use dialogue to transport your audience with storyResources mentioned:Storytelling Made Easy by Michael HaugeMichael Hauge's 6-Step Success StoriesTiny Little BusinessesThe King’s SpeechDotCom Secrets by Russell BrunsonExpert Secrets by Russell BrunsonSapiens by Yuval Noah HarariHow to Influence Buying Decisions Without Being Shady***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

We're going to switch things up this week.Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email.Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers.Topics covered:The top 5 most downloaded episodes of the podcastWhat the future is for the Everyone Hates Marketers brandHow I organize my daily and weekly work scheduleWhat I wish I'd known before I started this podcast5 lessons on how to start your own podcastHow I deal with information overload in digital marketingMy biggest aha moment while interviewing guestsHow I get high profile marketers to join my podcastAnd more...  Resources mentioned:None.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Welcome to another special episode.Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand.Today's episode is dedicated to answering your marketing questions.You all want to know more about subjects like freelancing, networking, startup marketing, and more.Let's dive in.Topics covered:The number one skill everyone modern marketer should haveWhat marketing skills are most important for the futureHow to market with a low budget in a short timeframeHow you can make the switch from freelancing to an in-house roleWhat the difference is when marketing to B2C vs. B2B audiencesHow to build a network when you're an introvertThe best school for learning how to start a marketing careerResources mentioned:Seth Godin's altMBAHow to Build a Growth Marketing Team with Ferdinand GoetzenMarketing Week Mini MBA3 Steps to Write Copy that Converts with Joanna WiebeHow to Convince People to Buy Without Being Pushing with Sean D'Souza1-Page Marketing Plan with Allan DibHow to Start a Marketing Agency the Right Way with David Baker***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.Topics covered:The most common mistake companies make with positioningWhy it’s valuable to hear an outside marketing perspectiveThe reason why step one is analyzing competitive alternativesHow to determine the key unique features of your productWhy you must link values to your product features and benefitsThree styles of market positioning (and which one is most common)Why learning foundational marketing is the most important stepResources mentioned:Marketing Without a Budget: Grow Your Revenue with 0 Credibility or AdvertisingHow To Use Jobs To Be Done to Read Your Customers' Minds26 Ways to Stand Out In Your Customer's Mind with Ulli AppelbaumPositioning: The Battle for Your MindPlay BiggerThe InformationRecode DecodeAprilDunford.comCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources13 Positioning Principles From Hungry Hungry Hippos***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.Topics covered:What user-centered design means for marketersWhy achieving user-centered design starts at the topHow to use analytics to understand what’s going wrongWhy you must examine the “content consumption” metricHow to approach your customer researchWhy most buyer personas fail (and what to do instead)The reason why you should focus on three key metricsThe difference between reporting vs. monitoring dataResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersHow to Improve Website Conversion Without Sacrificing SEO or SpeedKick PointClaire Suellentrop on How to Use Jobs to be DoneJobs to be done frameworkContent Consumption: Go Beyond PageviewsWhy Personas Are in Important in MarketingFull ContactBuzzSumoFollowerwonkDana on User Personas: Learn Inbound 2017Adele Revella on Buyer PersonaFollow Dana DiTomaso on TwitterBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.Topics covered:Why most companies fail to stay relevant in today’s worldWhat happens when you stay focused on your competitorsHow disruptors put major companies out of businessThe reason why your business should stay in startup modeWhy companies who stay ahead tend to have a diverse teamHow to convince risk-averse leadership to change thingsWhy word of mouth drives the marketing world todayHow to become a purpose-driven business with authenticityResources mentioned:Metaforce: Allen Adamson’s consulting firmShift Ahead: How the Best Companies Stay Ahead in a Fast-Changing WorldRadical Candor: Be a Kick-Ass Boss Without Losing Your HumanityThe Founder’s Mentality: How to Overcome the Predictable Crises of GrowthAllen Adamson on ForbesHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you struggling with content marketing? Well, get ready for this one.I guarantee your perspective will change after listening to today’s guest.In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms.Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.Topics covered:How to drive revenue in one month with Facebook groupsWhy your domain name should include your industry title“The Sherlock Homeboy Approach” for crafting popular contentWhy forums are an untapped goldmine for marketing researchHow to use metrics in online forums for content creationWhat happens when you tap into controversial topicsUsing your skillset for creating content (you don’t have to write)Why you should reshare the same piece of content on repeatThe exact method Ross uses for distributing his contentWhy content promotion is the priority vs. content creationResources mentioned:Finding Social Media Influencers The No-BS Way in 7 Steps7 Steps To Launch Your First Outreach Marketing CampaignHustle & Grind: E-commerce store for entrepreneursFoundation Marketing: B2B content creationRossSimmonds.comHow Will You Measure Your Life? by Clayton ChristiansenDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.Topics covered:Why Ryan really writes all of his emails in lowercaseThe truth about customer profiles (and why your ideal client doesn’t exist)How to develop a gut feeling about your potential customersWhy writing daily can help you discover your biggest strengthsWhat happens when you look at what your competitors aren’t doingWhy your mindset matters when it comes to getting more doneHow to become a better marketer by creatingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)How to Build a Growth Marketing Team (The Non-Sleazy Way)Fomo: Social Proof Marketing Platform@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.com: Ryan’s website and blogAll Marketers are Liars by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinLinchpin: Are You Indispensable? By Seth GodinBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Do you want to learn how to scale content creation without a team?In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.Topics covered:The reason why Tracey thinks content marketing is here to stayWhy content plays a role throughout your entire sales funnelTracey’s step-by-step process for outsourcing quality articlesHow to do keyword research with Google only (no tools)Which style of keywords are proven to rank the fastestHow to use HTML tags in blog posts to target keywordsWhy you should structure your articles for fast informationHow to use partners to help publish high volumes of contentThe surprising reason you don’t need to publish A+ articlesResources mentioned:BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling OnlineMarketMuse: AI Content Planning and Optimization SoftwareAhrefs: Competitor Research Tools & SEO Backlink CheckerThe State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey WallaceTracey Wallace on BigCommerceThe Skyscraper Technique by Brian DeanHow to Win Friends and Influence People by Dale Carnegie@TraceWall on TwitterContent Distribution Plan: An In-Depth Process for Driving More Traffic***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.My guest today is Shawn Twing, one of the top paid traffic specialists in the world.  He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.In this episode, you'll learn how much technology will impact the future of advertising.Topics covered:The reason why paid traffic agencies might not exist in 12 monthsTwo automation tasks that are often used in paid trafficWhat the first step is for marketers to prepare for automationWhy you should know the key difference between principles vs. tacticsThe link between paid traffic, innovation and investingWhy retargeting everyone who visits a website is a common mistakeShawn’s three principles that have made his business a successThe one thing machines won’t ever be able to take from humansResources mentioned:Revealbot: Advanced Automation for FB AdsQwaya: Facebook Ad ManagerTheory of Constraints by Eliyahu GoldrattTo Be or To Do: John Boyd's Roll Call: The Art of ManlinessThe First Principles Method explained by Elon MuskFarnam Street — A Collection of Signal in a World Full of Noise.Seth Godin's Marketing Secrets to Launching a New BusinessSeth Godin’s blogThe Game: Penetrating the Secret Society of Pickup Artists by Neil StraussThe 48 Laws of Power by Robert GreeneModern Marketing with Seth Godin on UdemyValue Proposition Design: How to Create Products and Services Customers WantStrategyzer: Business Model Canvashttps://shawntwing.com/***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too.What's the problem with paid traffic? The costs begin to stack up fast.My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs.Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website every day.Topics covered:Why it’s critical to bring organic search traffic to your blogThe biggest reason why most blogs don’t rank high on GoogleHow to come up with 100 compelling topic ideas in one hour or lessOne ridiculously simple trick for outlining your article’s subheadingsWhat the “Goldilocks Zone” is and why it matters for SEO strategyHow to outrank big-name magazines for the #1 search resultThe counterintuitive approach to your content promotion strategyResources mentioned:Made You Think PodcastHow startups die from their addiction to paid marketing by Andrew ChenSummaries, Notes, and Lessons from Books I've Read - Nat EliasonThe Wiki Strategy: How to Grow Your Blog to 100k+ Monthly VisitorsAhrefs: Competitor Research Tools & SEO Backlink CheckerClearscope: Modern SEO Software for Content TeamsNatEliason.comGrowth Machine: Get More Traffic from Google@nateliason on TwitterSeth Godin's Marketing Secrets to Launching a New Business***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet?My guest is Jason Hsiao, the founder of the Animoto video maker.In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).Topics covered:What makes video unique from other content marketing platformsWhy you don’t need to spend thousands to create impressive videosThe essential social media platform to use when you’re getting startedHow to discover what video style will captivate your audienceThe secret behind how long your video content should really beWhy it’s okay if 50% of people don’t make it to the end of your videoHow to transform your text-based articles into exciting videosWhy you must tease your best content at the beginningThe reason why an authentic brand is more important than being funnyResources mentioned:https://animoto.com/everyonehatesmarketersJason Hsiao on TwitterRadical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim ScottThe Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. LencioniAvoid Marketing Best Practices at All Costs with David DarmaminMarketing vs. Communications: The Surprising Difference***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.Topics covered:Why keyword research is still important for SEO campaignsThe major disadvantage of using free tools for keyword researchWhat “seed keywords” are and how to find them for your nicheWhy Google ranks nearly identical pages for multiple relevant queriesThe absolute best thing you can do during the keyword research phaseWhen the keyword difficulty metric won’t help you rank #1 in GoogleWhy unique linking websites add more value than the volume linking pagesThe truth about building backlinks in an ethical and nonaggressive mannerResources mentioned:Ahrefs - SEO Tools & Resources To Grow Your Search TrafficAhrefs.com/TimAhrefs Academy: Blogging for Business@TimSoulo@LouisSlicesHow to Increase Organic Traffic: 7 No-Fluff, Practical Methods***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What can politics teach us about marketing strategy?Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing.It's a unique perspective on how to run campaigns and build more human connections.Topics covered:The three biggest mistakes businesses make todayWhat happens when you use marketing tactics over strategyThe #1 problem with relying on discounts to drive salesWhy referrals are the best way to grow without any moneyThe right way to ask your target market survey questionsHow to listen to what the market research is telling youOne simple way businesses can make human connectionsHow to nail your marketing campaigns right from the beginningResources mentioned:Fire Them NowSurvey Monkey PanelPollfishTractionProfit FirstDriven to DistractionKeith CunninghamMorning Pages4 Steps to Creating a Rock-Solid Marketing StrategyHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Let's talk about eliminating chaos in your marketing efforts.In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.Topics covered:The nuance of marketing for B2B SaaS vs. small business or consumerHow Shopify Plus started as an experiment to reduce churnWhy positioning is highly misunderstood by most marketing teamsWhat happens when you base marketing on your own assumptionsWhy you must have a minimum data measurement in place firstHow to identify low-hanging fruit based on your sales funnelThe surprising reason growth isn’t focused on driving more volumeWhy foundational marketing strategy falls into four separate bucketsResources mentioned:Shopify PlusHana Abaza on SlideshareHubspot CRMOgilvy on AdvertisingThe Unpublished David OgilvyThe Boron LettersConversionXLAndrew ChenBrianne KimmelTomasz TunguzHana Abaza5 Proven Methods for Positioning Your New Product***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

If you've ever felt like a fraud in the marketing industry, this episode is for you.Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs.You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human.Topics covered:The reason why so many marketers face imposter syndromeHow Tiffany got her start in SEO at age nineWhat happened when she quit her job at 3 AMHow to identify where your problems are coming fromWhy it’s essential to find out who the true villains are in your lifeHow to be deliberate with who you follow on social mediaWhy visualizing the future can help you fight imposter syndromeDeciding what your contribution to the world is going to beThe unexpected first question Tiffany asked Joanne WiebeFinding your group of people to help you overcomeResources mentioned:Flowjo.coTiffany at Learn InboundLouis@everyonehatesmarketers.comTiffany@flowjo.coBetter HelpCall Your GirlfriendGeorgiana LaudiCopy School by Copy HackersThe Confidence CodeBrene Brown: TED TalkBen Angel@thetiffdasilva@flowjoco@bellastoneThe Couple's Bucket List***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).Topics covered:How to think about your customer before you start a businessWhy Steli recommends you sell a service before building a productWhen potential customer interviews become a waste of timeThe framework for effective customer development conversationsHow to reprogram your mind and see failure as progressionWhy you will never become immune to hearing the word “no”The exact process Steli tried to cold call startups (without using his name or network)How to generate revenue quickly with servicesResources mentioned:Stanford experimentClose.ioThe Startup ChatSteli@close.ioSeth Godin's Marketing Secrets to Launching a New Business***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.Topics covered:Why content from companies usually sucks (and how to fix it)How the global economic collapse led to brands becoming publishers3 warning signs that your content marketing is badThe #1 thing brands should do right now to improve your contentHow to use free tools to listen to your audience on social mediaWhat you can do to contribute to a conversation onlineHow to earn attention by listening to what people aren’t sayingWhy you must create a unique and unapologetic personalityHow to learn how to become a better storytellerResources mentioned:Conversation Marketing by Kevin LundMeetupToastmastersHow to Grab Attention with Kevin RogersSaaS Content Marketing: Why Education is a Powerful Approach***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.Topics covered:Why you should go after the top of your funnel vs. optimizing for conversionsHow content marketing impacts your sales funnel and drives long-term growthWhy you have to validate data before you create any piece of contentHow to get into your target buyer’s head to find out exactly what they’re searchingWhy most of your content shouldn’t be about the products you sellThe effective way to search for keywords based on an intent to buyPrioritizing low difficulty keywords vs. high difficulty keywordsWhy you shouldn't rely on blog posts to learn about new strategiesResources mentioned:The World's Most Effective B2B Marketing CampaignEmail Signature Generator by HubspotAhrefsSEMrushHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Skyscraper Technique by BacklinkoBranding 101: 5 Steps to Build a Small Business Brand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Does selling ever make you feel gross?In today's episode, you'll learn how to market and write about your products without the sleaze and hype.Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.Topics covered:How to recognize hype and high-pressure trickery in online marketingWhy conversational copy makes customers feel more comfortableHow children can be more persuasive than the best advertisers in the worldThe simple test to determine if your sales copy is conversational or notWhy most of us are terrible at having conversations with each otherThe secret to writing your first draft of copy (and getting past the blank page)How to balance everyday language and the structure of your sales messageWhy the little voice in your head will always give you the feedback you needResources mentioned:3 Steps to Write Copy That Converts with Joanna WiebeMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingConversational Intelligence by Judith E. GlaserNever Split the Difference by Chris VossUnconscious Branding by Douglas Van Praetconversationalcopywriting.com/everyonenick@conversationalcopywriting.comMarketing vs. Communications: The Surprising DifferenceHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Wouldn't you love to turn every blog post into an acquisition machine?In today's episode, you'll learn how you can use content to acquire users that will stick around.Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.Topics covered:The major difference between acquiring users vs. getting users to stick aroundWhat the hearts and mind strategy means for content marketingWhy you must invest in every blog post as an acquisition engineHow great SEO transforms your content (and makes it better)The surprising point in time when businesses should invest in brandingHow to identify the #1 topic your content should go afterWhy intent is key when you start to establish your content designThe simple way to attract an audience who shares your beliefsResources mentioned:Reforge BlogYour Blog is Not a Publication by Jimmy DalyHow to Do SEO Yourself with Tim SouloNat EliasonRyan BonniciBrian DeanThe Growth Show by HubSpotNoah Kagan PresentsThe Growth TL;DRKieran on LinkedIn@searchbrat on TwitterCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When it comes to your strategy, nothing is more important than market research.My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.Topics covered:The truth about Steve Jobs dislike for market researchWhy your reputation can’t really be destroyed overnightHow nearly all marketers miss the key step in their strategyThe two most important questions to ask your customersWhat mistake companies make when it comes to segmentationHow to decide which market you should be targetingThe surprising reason you have less competition than you thinkResources mentioned:Marketing Week -- Weekly column by Mark RitsonSurvey MonkeyByron SharpEhrenberg-BassThe Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. LafleyPlaying to Win: How Strategy Really WorksMini MBA in MarketingDrayton BirdMarketing Week@markritson -- Mark Ritson on TwitterMark Ritson on LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Wouldn't you love to get more value out of customer surveys?As we all know, talking to customers is the best way to learn more about your audience.We've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.This is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you can use surveys to sell more... without pissing your customers off.Topics covered:How Rob and Kennedy transitioned from entertainment into marketingWhy typical customer surveys are where useful data goes to dieHow to create a personalized sales process at the end of your funnelThe best way to ask key questions (and instantly define your customers’ needs)What happens next in the funnel after someone completes your surveyWhy sending email blasts to your entire list alienates 60% of your audienceThe simplest place in your funnel to start asking subscribers to fill out a surveyTwo practical techniques for increasing your survey response ratesWhat four critical questions will generate the most useful answersResources mentioned:ResponseSuite3 Marketers Walk Into a PodcastHow To Sell The Way Customers Want To BuySlackAsanaConvertKitInfusionsoftActiveCampaignHow to Do User Research (Even if You're on a Budget)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?In today's episode, you'll learn how to build trust and prove yourself in the first 90 days as a marketer.Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies.Topics covered:Why marketers and their leaders often struggle to align themselvesThe first step you must take when you’re starting with a new companyTwo ways to develop true empathy for the founder or CEOHow to build strong relationships with leaders of other departmentsWhat type of questions you must ask during those first conversationsWhy your first 90 days as a marketer are a critical period of timeThe simple (but effective) tip for nailing communication with your bossHow to balance customer research with making your first major impactResources mentioned:Forget the FunnelHow to Use Jobs to be Done to Read Your Customers’ MindsGeorgiana LaudiAsia MatosPodiaTrelloThe 25 JBTD customer interview questions Claire usesSaaS Marketer Essentialsclaire@forgetthefunnel.com@ClaireSuellenDaft Punk: 5 Marketing Lessons to Make Your Business FamousHard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest?In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success.Listen in for a special episode, as we welcome Dave Gerhardt back to the show.Topics covered:Why your potential customers are more skeptical than everHow to define your dream 100 customers (and why it matters)What it means to find the gap in your competitors’ marketing strategyThe surprising reason why marketing is easy to test quicklyHow to persuade people to take a risk on your counterintuitive ideaThe simple tip for coming up with ideas faster than your competitionHow to create better marketing by observing what you react toWhy you can’t win without taking a chance on an unconventional ideaResources mentioned:HYPERGROWTHConversational MarketingThe Ultimate Sales Machine by Chet HolmesThe Law of Shitty Clickthroughs1984 by George OrwellClickFunnelsSaaStrWhy People Don't Connect With Your Marketing & How To Fix ItBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Building a marketing team is hard—especially when you're in the early growth stages of your business.In the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today.We're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned about growing a marketing team during his time at Typeform.Topics covered:The biggest mistake you can make while building a teamHow to handle massive change (and why you should take it slow)Why it’s important to hire for generalist roles vs. specialistsThe power of social proof on your landing pages for conversionsWhat marketing principle Jake follows to ensure a company’s successHow to identify a metric to go after so you can move the needleThe one key metric where the conversion rate to revenue is stableWhen to draw the line and focus on a different marketing initiativeResources mentioned:TypeformTravelPerkInfluence: The Psychology of PersuasionScrumHow to Build a Growth Marketing Team (The Non-Sleazy Way)Jake on LinkedinJake's personal site***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale Carnegiebarron@rev.comHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.?Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @copyhackerslouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.Topics covered:How to identify your customers by using John Paul Mendocha’s 5 Power DisqualifiersWhy sales should be a disqualification process rather than a convincing processThe five elements that identify whether a customer will buy your productHow to begin implementing the 80/20 Marketing rules into your sales approachThe importance of categorizing your customers into groups and identifying their commonalitiesWhy you must speak with your customers face to face or on the phoneThe top three qualifying questions you can ask any of your customersThe key characteristic that separates amateur marketers from professional marketersThe framework of direct-response marketingHow to “agitate” your customer’s problems in an honest and ethical methodThe formula to guarantee your customer’s satisfactionWhy customer disqualification will increase customer satisfactionResources mentioned:Ultimate Guide to Google AdWords by Perry Marshall80/20 Sales & Marketing by Perry MarshallDan KennedyJohn Paul MendochaThe 5 Power DisqualifiersUltimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Melochewww.Isfbforme.comSurvey MonkeyDysfunctions, Addictions, and the Financial Burning Bus Email SeriesJoanna WiebeThe Star Principle by Richard KochHow To Address Your Customer's Most Serious Concerns & Improve ConversionsPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It’s time to stop viewing your business as a funnel.If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.Topics covered:Why not all companies function as a traditional sales funnelThe 2 biggest mistakes you can make when looking at your “word of mouth” growth loopWhy it is important to continue to layer new growth loops into your business modelExamples of commonly used growth loopsThe 3 major factors that create a successful growth loopThe easy first step companies should take when analyzing growth loop modelsChoosing between highly diversified growth loops or expertise in one growth loopHow to identify your growth loop’s most impactful point of leverageSome insightful career path advice for marketersResources mentioned:ReforgeAARRR MarketingPinterestSurveyMonkeyTechCrunchProduct HuntHacker NewsFacebookUberLyftYouTubeGoogleAdsZyngaClearBrainMadKuduAmplitudeDrift + SegmentCasey WintersAndrew ChenElena VernaFareed MosavatDarius ContractorBrianbalfour.comSurveyMonkeySlackHow to Address Your Customer's Most Serious Concerns & Improve ConversionsCategory Creation: 4 Reasons to NEVER Do It***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Stop wasting your marketing dollars and convert your sales leads with a strong conversion funnel.Whether you're breaking even each month, or your funnel is leaking money, Ewa Wysocka, CEO at Tribe47, shares how to identify issues with your conversion funnel, and how to fix those issues.Ewa explains the five stages of a conversion funnel, and why measuring ALL of your marketing platforms assures you are optimizing your ROI. She also identifies the most common mistakes she sees when performing an audit of a business’s funnel and the first steps a business should take to fix a faulty funnel.Topics covered:Robert Cialdini – Influence – The Psychology of PersuasionRobert Cialdini – Pre-SuasionSeth GodinDan Ariely – Predictably IrrationalConversion XLTraffic & Conversion SummitDigital MarketerTribe 47Google AnalyticsMailchimpGoogle Data StudioFunnels Flows – Mine Mapping SystemsLucidchart – Mine Mapping SoftwareEveryone Hates Marketers - Episode #19 Seth Resources mentioned:What are the signs of a broken conversion funnelThree situations that businesses face when identifying conversion funnel problemsWhy tweaking your products pricing can fix your conversion funnelWhere to start when your conversion funnel is brokenHow a business can evaluate their conversion funnel on their ownThe five unique aspects of a conversion funnelWhy it is so difficult to measure sales conversionsThe most important aspect to look at when auditing your funnelThe most common mistakes are when analyzing conversion funnelsWhat marketers should be learning today to prepare them for the futureEwa’s top three marketing resource recommendations***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Personalization is becoming more common in the world of today’s marketing.What can a company do when some of the most important marketing channels they use are unable to be personalized?Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.Topics covered:Problems that companies face when they lack personalization through the sales processWhy SEO’s lack the capacity for personalizationThe difference between personalization and segmentationWhat companies should focus on when segmenting their customersWhat marketing channels can and should be personalized3 stages of segmentation implementationIntegrating sales phases into the segmentation processHow to successfully implement a segmentationWhy companies shouldn’t force their brand language onto customersThe primary guiding arrow when creating customer segmentsResources mentioned:Strategist MarketingDigital SummitSMXHeroConfGoogle Search ConsoleGoogle Webmaster ToolsAhrefsMozThe Ask MethodData StudioTableauThe Knowing-Doing GapMarketingland.comSearchengineland.comAshley on LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

{{campaign_start}Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time.Who is André Chaperon?André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, a company to help creators become better marketers. His most popular product to date is AutoResponder Madness (ARM).What is AutoResponder Madness (ARM)?AutoResponder Madness (ARM) is a course developed by André Chaperon. It teaches marketers to send better emails and build success email sequences that get more opens and clicks.Topics covered:What’s wrong with broadcast emailsTelling a story with email sequences to earn trustStep-by-step instructions to build a successful email sequenceSegmenting your audienceAndré’s recommended email marketing software toolsRemoving inactive users from your listStorytelling and getting inspirationAndré’s recommended resources and adviceResources mentioned:Tinylittlebusinesses.comAutoResponder MadnessConvertKit?DripMedium?FlipboardPersuader by Lee Child, Storytelling Made Easy by Michael Hauge, Pines by Blake Crouch***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Speaking at a large conference may be intimidating to most people, but today’s guest, Stefanie Grieser, explains why marketers should be actively searching for speaking opportunities.Stefanie, Co-Founder of Shine, the professional speaker accelerator for women, and Director of Marketing at Sphere, shares her first-hand experience on how to land a speaking gig even if you’ve never spoken at a large event before and takes us step by step on how to nail your next presentation.Topics covered:Why speaking at events is something marketers should care aboutTwo key characteristics you need to execute a successful speaking engagementHow to secure large scale speaking gigsTips on choosing a specific, actionable topicIdentifying conferences or events to target for speaking engagementsHow to successfully pitch yourself to conference organizersThe components of a great presentationResources mentioned:ShineSphereUnbounceCall to Action ConferenceMarTechNeil PatelJoanna WiebeBrene BrownOli GardnerHubspotLianna PatchHero ConferenceRand FishkinResonateConversion XL LiveSearchLabThe Messy MiddleStefanie on TwitterStefanie’s Website***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans.In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix.Melinda is a serial entrepreneur and the founding partner of Timeshare CMO.She's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business.Topics covered:How the FYRE Festival actually proved the power of influencer marketingDelivering an influencer program that fits inside the FTC’s guidelinesWhy you need to identify which customers you are trying to influence firstQuantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target marketThe best tactics to collect honest and sincere customer feedbackWhy forming an online community was important for DVD Netflix’s influencer programMicro-influencersB2B Companies and InfluencersMelinda’s advice for marketers and her favorite marketing resourcesResources mentioned:Timeshare CEOMelinda on TwitterStaying Alive in Tech PodcastVenture BeatGrowth Marketing ConferenceDVD NetflixNetflixHuluRedboxFYRE Festival Hulu DocumentaryFYRE Festival Netflix DocumentaryGDPRCialdini’s Principle of PersuasionFTC’s Endorsement GuidelinesSouth x SouthwestSocial Media Strategy SummitAvinash KaushikSeth Godin PodcastIn Search of Excellence - Tom PetersThe Excellence Dividend - Tom PetersThe Dip - Seth GodinThe Icarus Deception - Seth GodinOgilvy On Advertising - David Ogilvy***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.Topics covered:Why companies should not use growth as their top achievement metricFocusing on profit over growthWhy it is important to figure out how to be happy in the present then hoping the future works outHow to avoid focusing on “vanity” metricsThe two ways to run a business long termWhen focusing on your business’s growth makes senseWhy you should consider that more isn’t always betterWhy you should be focusing on a specific audienceThe importance of understanding your audience’s problemCustomer retention vs. customer acquisitionThe three qualities it takes to be resilientFocusing on the process rather than the outcomeWhy you should always be working on personal growthResources mentioned:Company of OnePaul’s Creative ClassFathom AnalyticsStart-Up Genome ProjectInc. 5000 ListGary VStripePhillip MorganPyschotacticsSeth Godin on Everyone Hates MarketersSeth Godin – This is MarketingMailChimpDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh.Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns.Topics covered:Why many companies’ campaigns often come off as bland and unmemorableThe common traits that Allie’s clients all shareWhy making customers smile and laugh will make them endear your companyThe steps a company must take to start using humor in their marketingHow to use adrenaline to make sure your customers connect with your brandThe type of research Obedient Agency uses before creating a campaign for their clientsThe three things Allie does with each client to make sure they work together as partnersHow to find a company’s “hook” for customersDeveloping a brand’s personalityHow Allie figured out she could create an agency to help bring humor to marketingResources mentioned:Allie’s WebsiteObedient AgencyFangasm Podcast26 Types of Brand PositioningRichard Shotton PodcastSlackBasecampMyers Briggs TestThe Enneagram TestKolbe TestChallenge Category Conventions in 7 Steps (+ Examples)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing.Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.For starters, most marketing agencies are BAD.Can this be true?Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and provide a strategy for how to start a remarkable marketing agency from scratch.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.Topics covered:Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 yearsResources mentioned:Mellor & SmithTake Fucking Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.Topics covered:Why being a specialist will get you more businessTwo reasons to be selective when bringing on new clientsKeeping variability in your projects when selecting your expertise nicheHow Kaleigh conquered her fears and burnout when she repositioned her businessThe trigger that pushed Kaleigh to reposition her businessThe online freelance course Kaleigh took to figure out the work she truly enjoyedWhy you need to have some hands-on experience before positioning your businessThree questions that can help you find work you actually enjoy doingKaleigh’s advice for setting up your project fee structureThe best way to discover work you are passionate aboutPotential red flags from clients and how to tactfully move away from those clientsA formula for creating your really simple positioning statementWhy you should ask your mom if she understands your positioning statement before you publish itSimple ideas to keep your network updated on your brandResources mentioned:Paul Jarvis Creative ClassPaul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost MindsetCasey NeistatThe Unique AbilityTim Ferriss - How to Build a World-Class Network in Record TimeOn Writing WellTim Ferriss PodcastJoe Rogan PodcastKaleighmoore.comKaleigh TwitterKaleigh's Newsletter Cup of Coffee13 Positioning Principles From Hungry Hungry Hippos"Being Professional" is Utter Bullshit***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.Topics covered:Why April decided to launch a bookWhy keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbersThe dumb questions the publishing industry asked April throughout the processLearning experiences from writing and rewriting a book for five yearsHow April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the bookWhy she scaled back her original manuscript to it’s published form available nowHow to find a self-publishing consulting groupApril’s experience with her book launch and the marketing plan that made it workResources mentioned:April Dunford on Everyone Hates MarketersApril’s New BookPositioning: The Battle for Your Mind - Ries & TroutChapters IndigoBarnes & Noble1-800-CEO ReadsScribeKindle StoreApril’s TwitterEditor's note: here's a list of 70+ books for entrepreneurs you might want to check out=***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.?Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.Topics covered:Why big data isn’t enough to understand peopleStep-by-step customer research methodsHow to effectively interview buyersThe 5 Rings of Buying InsightCreating a buyer personaResources mentioned:Buyer Persona InstituteExampleHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaAdele on Twitter @buyerpersonaAdele on LinkedInBuyer Persona Institute on LinkedInHow to Influence Buying Decisions Without Being ShadyBuyer Personas Need to Die a Violent DeathHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

He had a successful “cushy” job in San Francisco, but when going to work every day, he noticed that something was missing.After shaking off a case of imposter syndrome, he’s now running a remote marketing consulting company in Thailand.Nigel Stevens, CEO of Organic Growth Marketing Company joins the show to discuss how you can recognize if something is missing in your career and the three business traits you should have before taking the leap!Topics covered:Why you shouldn’t let “Imposter Syndrome” affect your confidence in your abilitiesThe two big things that helped Nigel realize something was missing early in his career despite having the “cushy” jobThe importance of social proof and security when deciding to make a career changeUsing your professional network to set you up for successSome big advice on how NOT to send a cold emailWhy building relationships is so important to marketersWhy it’s important to tie your own professional story into your company’s growthReflecting back on what you ad your coworkers have accomplished in the past 1, 3, or 5 years.Nigel gives a real example of why it’s important to highlight your intangibles and how you get sh*t doneResources mentioned:Nigel on LinkedInOrganic Growth Marketing CompanyIntercomProfitWellBig CommerceUnsplashTwitchSeth Godin on Everyone Hates MarketersBrian Balfour on Everyone Hates MarketersInfluence- The Psychology of Persuasion - Dr. Robert CialdiniShoe Dog - Phil Knight***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it.My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way that defies popular opinions.Topics covered:How Tommy got into debt on his first venture towards entrepreneurshipHow Tommy started out his side project while having a full-time jobFinding the first customers from an underrated acquisition channelHow living the “Instagram businessman” lifestyle brought Tommy to his career’s lowest pointHow striking a strategic partnership accelerated ClickMinded’s growthWhy Tommy thinks email is still the most important channelWhat Tommy thinks marketers should learn today that would help them in years to comeHow talking to customers helped Tommy realized surprising use cases of his productResources mentioned:ClickMinded.comMeetup.comEventbriteThe 4-Hour Workweek by Tim FerrisUdemyTropicalMBA by Dan AndrewsAppSumoUnique Ability: Creating The Life You WantConvertKitTommy’s TwitterClickMinded blogClickMinded 2019 SEO Strategy GuideAhrefsRightMessageHotjarKWFinder.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

He wrote a book about how to build habit-forming products that will get you hooked, and now he's back to help you take control of your time and get sh*t done.My guest today is Nir Eyal, the author of the best selling book “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”, and investor in startups such as Eventbrite, Product Hunt, and Anchor.fmIn today's episode, Nir will share actionable steps to brush off distractions and how you can take control of your life by turning your values into time.Topics covered:Why Nir wrote his first book HookedThe triggers of a habit-forming productThe reasons why Nir wrote his new book IndistractableThe point in his life where Nir realized that he needed to write IndistractableThe very first step you can take to be IndistractableWhy you should need to make time for "traction" in the context of forming habitsThe actionable tactics that you can do right now to be IndistractableWhy “running out of willpower” is a mythHow you can align your habits with your valueHow keeping a pact with yourself can push you to be productiveResources mentioned:Hooked: How to Build Habit-Forming ProductsAkrasiaNir Eyal schedule makerRedditThis Is Marketing by Seth GodinMichael InzlichtNir Eyal’s blogIndistractable.comIndistractable: How to Control Your Attention and Choose Your LifeBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.Listen in to learn this step by step process you can apply in your daily work starting today.Topics covered:Learning responsibility at a young ageOverpromising by marketersLife satisfaction at a certain level of incomeThe Brain Audit methodologyFinding the target profile and solving their problemAnswering customer objectionsCurating valuable testimonialsImplementing successful risk reversalsUniquenessResources mentioned:How to Convince Someone to Buy (Without Being Pushy)The Brain AuditPsychotactics.comOriginals by Adam GrantTimHarford.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?Companies always look to hire experienced or “rockstars” marketer, but sometimes it can backfire.My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it.She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it.Topics covered:Why companies should not hire “rockstar” marketersWhy hiring senior marketers didn’t work well for Venngage in the pastNadya’s process for hiring new marketersThe unique interview question that caught most candidates off guard(And Nadya’s answer)Advice for aspiring marketers without experience on how to get your first gigHow to manage new hires in their first 2 weeksWhat marketers should learn today that will help them in the next 5 - 20 yearsResources mentioned:VenngageDrunk EntrepreneursBrianne Kimmel and her tweetVenngage’s CEO Eugene WooTrelloProduct SprintsSquadsPirate MetricsMasters of Scale by Reid HoffmanTraffic Think TankMatthew BarbyNadya’s personal siteNadya’s TwitterDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.The good news is, not all hope is lost.My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make.Topics covered:Is content marketing timeless and here to stay?Why talking to customers is the essence of content marketingIs transparency the “secret sauce” for content marketing?The first step to getting started with content marketingHow to reach out to customers for customer interviewsHow to translate customer interview results to tangible content strategiesIdentifying customer pain points and translating it into contentClosing the gaps between SEO and the content you’d like to createHow to outsource your content creationThe one biggest mistake companies make when it comes to content promotionWhat Len think marketers should learn today that will help marketers in the next 5 to 20 yearsResources mentioned:PodiaGroove BlogJohnson & JohnsonHotJarAhrefsGoogle Keyword PlannerAhrefs BlogGood Strategy Bad Strategy: The Difference and Why It MattersForget The FunnelYour First 90 Days as a Marketer: How to Build Trust and Make an Impact with Claire SuellentropCustomer Journey Mapping - Get Started in a Few Steps with Georgiana LaudiStartup School by Y CombinatorLen ’s Twitter***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.Topics covered:Why Userlist changed their product positioningThe steps Jane took to start improving their product positioningHow Jane scheduled customer interviewsThe customer research questions that led to the best insightsWhy understanding your product’s “true competitive alternative” is important, and how to find themHow to figure out positioning internallyThe difference between “attributes” and “features”How to cluster attributes and features into “themes”Using card sorting exercise as a product positioningThe biggest mistake Jane made when she tried to launch her previous productsResources mentioned:Userlist5 Proven Methods for Positioning Your New ProductIntercomObviously AwesomeUI BreakfastHow To Use Jobs To Be Done To Read Your Customer’s MindBenedict DeickeHotjarConvertKitDes TraynorJoe LeechEnds by Joe McLeodUI Breakfast PodcastMore Isn’t Always Better - Challenging the Growth at All Costs MindsetCompany of One: Why Staying Small Is the Next Big Thing for BusinessUserlist BlogCategory Creation: 4 Reasons to NEVER Do ItBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.My guest today is Pedro Cortés, a SaaS marketing and design consultant.We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page.Topics covered:How Pedro positions his consulting businessHow if a SaaS company is solving “big problems”Why companies struggle to explain what their product actually doesQuestions Pedro asks his clients to build a position-accurate landing pageHow to translates insights into a well-crafted landing pageWhy testimonials are valuable and how you can make it more “human”How Pedro goes about finding the buyer’s most important pain pointsResources mentioned:Pedro Cortes’ websitePedro Cortes’ landing page formulaTrello5 Proven Methods for Positioning Your Product with April DunfordG2CrowdCapterraChurn BusterThe Brain Audit: How To Sell More with Sean D’SouzaConvertKitDan KennedyBreakthrough CopywritingRussel Brunson***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.Topics covered:David’s background growing up in Denmark and business differences with the USHis sources of marketing and business inspirationBasecamp as a case study (numbers such as the amount of website visitors a month)Metrics overload versus hard-to-track marketingDavid’s main principles in marketingBest marketing books and concepts he’s come acrossInsights into the future of marketingResources mentioned:Basecamp.comDavid Heinemeier HanssonMeditations by Marcus AureliusAbout Seneca, a Roman Stoic PhilosopherThe Intelligent Investor by Benjamin GrahamInfluence: The Psychology of Persuasion by Robert B. CialdiniJobs-To-Be-Done FrameworkBlue Ocean Strategy by W. Chan KimSignal v. NoiseDavid’s Instagram - @dhh79Break Through the Noise in Marketing by Doing LessIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm?My guest today is SEO expert and growth consultant Eli Schwartz.We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.Topics covered:Why Eli thinks SEO is less about marketing and more about product and user experienceWhy relying on paid acquisition is an issueThe advantages of acquiring users organicallyThe principles SEO strategists should learn for the long-termThe importance of being specific in Search MarketingInterviewing internal team members to get insights into what customers want.Preparing for the “future of search”Why SEO expert should focus on marketing to humans, not tricking Google algorithmsEli’s biggest fuck-up in his careerWhat Eli think marketers should learn for the next 5-10 yearsResources mentioned:Amazon AlexaJavaScriptSSLIntelAMDDirect response marketingAhrefsHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Domain authorityGoogle LensShazamGoogle Search ConsoleGoogle AdsenseInfluence by Robert CialdiniEli’s websiteEli’s LinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons.My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio.In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer.Topics covered:Why “data-driven marketing” is overratedWhat being “creative” really meansWhy there are no unique ideas, only unique perspectivesWhat you should write down and reflect after talking to customers, and the next steps you should takeWhy you should publish your ideas through channels that energize youThe importance of shipping consistentlyHow to find your “core idea” and run with itHillary’s advice to those who are not sure about their own unique abilityHow to find the courage to publish your ideas by creating a “tool” for itHillary’s biggest marketing fuck-upWhat Hillary thinks marketers should learn for the next 5-10 yearsResources mentioned:Hillary Weiss’ website#HAMYAW Youtube ChannelMargo AaronDHH and Basecamp’s Guide to No-Bullshit Digital Marketing8 observations from a crumbling niche — and how to avoid getting crushedAndré Chaperon: How to Send Emails w/ 83%+ Open RatesSeth Godin’s Marketing Secrets to Launching a New BusinessThe Unique AbilityThe Copywriter ClubCopy ChiefMargo Aaron’s newsletterLive in The Feast with Jason ResnickHillary’s Twitter, Instagram, FacebookBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.Topics covered:What exactly is a go-to-market strategy?The difference between go-to-market strategy” and “marketing strategy”Signs that a company needs a go-to-market strategyThe frameworks to start creating a go-to-market strategyWhy is it important to have a “model-market fit” and “channel-market fit”A real-life example of model and channel market fitWhy follow up questions is vital in customer interviewsUsing Objective & Key Results (OKRs) to translate customer interview into actionable stepsWhy targeting customers’ mindset is much more important than just aiming at demographicsBiggest mistake companies made when creating a go-to-market strategyWhat marketers should learn in the next 5,10, 20 yearsResources mentioned:HullFlip My FunnelHotjarBrian BalfourGrowth Loops: The End of Traditional Funnels?Sean EllisMotivoGood Strategy Bad Strategy: The Difference and Why it MattersObjective Key Results (OKRs)This is MarketingBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesBuyer Persona InstituteForget The FunnelAsia’s TwitterDemandMavenBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.Rand Fishkin is the Co-Founder and Ex-CEO of Moz.Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust.Topics covered:How Rand would spend that $100 on ad platforms to learn how to improve the ROI.Rand was a shy introverted kid, but he cared about people and what made them tick.Correlation and causation are important distinctions for marketers and understanding data.How a bad hire caused issues with Moz’s gender equality policy.How the bad marketing is what sticks and gives marketers a bad reputation.False best practices in marketing.How to identify and get in front of your audience.Having empathy and building trust with our customers and retention marketing.Resources mentionedHow to land your first digital marketing job (with no experience)MozIncognito: The Secret Lives of the BrainBasecampHaiku DeckBufferFull ContactRadian6Crimson HexagonSprinklrSprout SocialFollowerwonkHootsuiteInfluence: The Psychology of Persuasion by Robert B. CialdiniNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerPredictably Irrational by Dan ArielyMozConSearch Engine Land and Marketing Land EventsSocial Media WorldHootsuite Blog***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Building trust with social proof is more than just putting reviews on your website and hoping for the best.My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.Topics covered:What is “social proof”?Examples of social proof in real lifeWhat social proof can and can’t doHow to map out the customer’s journey of your product or serviceHow social proof can help you answer customers’ objectionsThe 7 sources where you can mine social proofThe different formats of social proofHow to reach out and get people to give you testimonialsThe biggest mistake people make when utilizing social proofWhat Louis thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GymhopperInfluence by Robert CialdiniYelpFriendsHow To Use Jobs To Be Done to Read Your Customer’s Minds - Claire SuellentropBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele RevellaGary VaynerchukFomoMark RitsonWebsite Personalization: What Is It and How To Get Started - Brennan DunnDouble Your FreelancingRightMessageThe Brain Audit: How to Sell More - Sean D’SouzaBaremetricsStripeLouis’ Twitter***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Marketing channels come and go, but email is, for the moment, here to stay.My guest today will tell you how to use emails to increase customer retention and establish trust.This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.Topics covered:Why email will still be relevant in 5,10, and 50 yearsHow customers can be your “free marketing team”How to segment your customers for surveyWhy customer research is the foundation of great email campaignsThe top 3 questions Val asks in customer surveysSigns that you need an onboarding and retention email sequenceWhy you should check-in with customers from time to timeWhy onboarding sequence is an excellent place to put a referral/affiliate programResources mentioned:André Chaperon: How to Send Emails w/ 83%+ Open RatesFix My ChurnPodiaBufferStripeInVisionAppCuesHow To Use Jobs To Be Done to Read Your Customers’ MindsHow to Use the Jobs-To-Be-Done Framework to Create Better ProductsDripQuickBooksFreshBooksCustomer.ioOutdoor VoicesKlaviyoNeil PatelThe Jobs-to-be-Done HandbookEmail Marketing RulesNonviolent CommunicationVal Geisler’s website***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills.My guest today will tell you how you can build a profitable blog from scratch.This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant.In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers.Topics covered:The biggest misconception in bloggingWill blog still exist 5 to 10 years from now?Why the term “passive income” is bullsh*tHow guest posting can help you grow your blogRyan’s recent mistake that made him “punished” by GoogleHow to find your own blogging “voice”How to work and find freelance writers to help you scaleTop 3 questions that Ryan ask his new email subscribersWhat Ryan thinks marketers should learn in the next 5,10, and 50 yearsResources mentioned:The Side Hustle ProjectCreative LiveRamit SethiDerek HalpernLewis HowesMark MansonThe Subtle Art of Not Giving a F*ckAWeberAddThisForbesFast CompanyF*ck Overnight Success: 3 Ways to Patiently Grow a Profitable Side ProjectNeil PatelRyan LevesqueAsk MethodGuest Blogging 101: How to Guest Blog Post (for SEO and Traffic) in 2020AhrefsBrian DeanBacklinkoRyan's Twitter***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.Topics covered:Growing immunity to bad marketingThe importance of side projectsConversation marketing and DriftOffline vs. online salesSales barriers and how to avoid themEmpathy and connecting with customersCompany alignment and building a brandDave’s recommended resourcesResources mentioned:DriftSeeking WisdomThe Boron Letters by Gary and Bond HalbertTech In Boston podcastA Side Project Helped Jumpstart My Career by David GerhardtNobody Wants to Read Your Sh*t by Steven PressfieldCa$hvertising by Drew WhitmanScientific Advertising by Claude HopkinsNoah Kagan Presents podcastBehind the Cloud by Mark Benioff and Carlye AdlerBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics covered:Why most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentioned:Marketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?My guest today will tell you how to identify the right channels to generate long-term revenue.This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.Topics covered:How networking and "give-first" mentality has helped Guillaume's careerWhy the wrong incentive can force marketers to fall into shady marketing tacticsEvaluating the quality and quantity of your sales prospectHow Guillaume go about auditing marketing channelsWhy you can't use the same marketing channels repeatedlyHow to build a potential buyer profile beyond traditional demographic informationHow Guillaume find creative ideas for growth campaignsWhat Guillaume thinks marketers should learn in the next 5, 10, and 50 yearsResources mentioned: DriftSegmentMentionG2MonkeyLearnNUMAClearbitMadKuduIntercomCustomer Acquisition Cost (CAC)DatanyzeSendosoGorgiasInfluence by Robert CialdiniPre-Suasion by Robert CialdiniFreakonomicsPredictably Irrational by Dan ArielyThe Choice Factory by Richard ShottonMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingGuillaume’s LinkedInHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.My guest today will teach you how to use brand marketing to build trust and get more clients.Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms.In this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.Topics covered:What usually triggers marketing consultants to start marketing themselves more aggressivelyWhy you should not outsource your "business development" to people in your networkWhat is direct response marketing?When should you start doing brand marketing to gain trust?Why sharing your authentic opinion publicly is powerfulThe litmus test to figure out if you're ready to do brand marketingWhy client feedback is vital to improving the tone of your brandResources mentioned:The Positioning Manual for Technical FirmsDirect Response MarketingSeth Godin’s blog postRichard StallmanClickfunnelThe Business of ExpertiseHow to Start a Marketing Agency the Right Way with David BakerSeth Godin’s Akimbo podcastOffline Podcast with Philip Morgan and Liston WitherillCustomer Research 101: Uncover What Your Audience Wants with Liston WitherillHow Smart Positioning Can Make Your Marketing 10x Better with Philip MorganBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.Topics covered:The difference between email newsletters and email marketingWhy newsletter is not going away anytime soonDo younger people have a different relationship with emails?How to set the right goal for your newsletterDesigning your newsletter’s value propositionHow to do customer research by “stalking” your audienceWhy consistency is everythingWhat Josh thinks marketers should learn for the next 5, 10, and 50 yearsResources mentioned:For The Interested NewsletterNewsletter Creators Facebook GroupNew Line CinemaSubstack1000 True Fans by Kevin KellyTim Ferriss podcast5 Tactics I Used To Get 25,000 SubscribersThis Is Not A T-Shirt by Bobby HundredsSpotify for ArtistMikael Moore on Using Your Identity to Stay FreshJanelle MonáeJidennaMarketing ExamplesMarketing Examples Twitter***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.Topics covered:Why outreach is so important as marketersUsing you-focused outreach languageThe 7 steps to launch your first marketing outreach campaignAutomation versus personalizationOutreach sequences and successful follow-up campaignsMeasuring a successful outreach responseKai’s recommended resources and software toolsResources mentioned:Finding Social Media Influencers The No-BS Way in 7 StepsKaiDavis.comThe Importance of Writing You Focused Emails by Kai DavisEmail Finder at Hunter.ioReply.io, Bluetick and Drip email automated toolsPipedrive CRM softwareThe Brain Audit by Sean D’SouzaThe Ultimate Sales Machine by Chet HolmesInfluence: The Psychology of Persuasion by Robert Cialdini***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Do you find it hard to find fresh ideas for your content?My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.Topics covered:Why companies just started noticing the power of content in the past couple of yearsWhy content is fundamental in today’s marketingThe first step to getting started in content marketingWhen you should NOT do content marketingHow to create an authentic, emotion sparking contentWhy SEO should not be the focal point of content creationResources mentioned:IntercomIntercom blogEoghan McCabeDes TraynorBrian DeanTomasz TunguzThe Compounding Returns of Content MarketingLessons Learned From Scaling A Product TeamGrowth TL;DRThe Drum***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?My guest today will teach you how to be funny with your copy and increase conversions.Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.Topics covered:Is there any industry that’s too serious for humor?How to convince your clients to use humorHow to research your customer’s sense of humor?How to make sure that the humor isn’t “off-brand”How to create a joke from customer reviewsThe improv’ frameworks you can use to produce humor on your copyHow to codify humor in your companyHow to use humor in “high-tension” moment in the customer journeyWhy humor can increase trustWhat Lianna thinks marketers should learn in 5, 10, 50 yearsResources mentioned:Learn InboundCards Against HumanityMichael Scott’s improv skit (The Office)KlaviyoPunchline Conversion CopywritingSNAP CopyPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and OutsourceSchool.In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people.Topics covered:Why it is important to connect with influential peopleWhy influencer marketing is not a new concept at allWhy most people struggle with reaching out to peopleHow to get yourself on other people’s podcastsHow to manage your network and relationships by outsourcingHow to propose “content swap” to potential partnersThe biggest mistake people made in content partnershipsWhat Nathan thinks marketers should learn in 5, 10, 50 yearsResources mentioned:FreeeUpOutsourceSchoolOutsourceSchool FacebookGary VeeRussel BrunsonClickfunnelFinding Social Media Influencers The No-BS Way in 7 Steps with Tyler FarnsworthHow to Build an Influencer Program That Actually Works with Melinda ByerleyPipedriveMail mergeOutsourcing and Scaling with Nathan HirschSkubanaThe E-Myth Revisited by Michael E. GerberFunnel Hacking LiveProsper ShowBuilt to Last by Jim Collins***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way.Topics covered:I've decided to give you some pointers to help you navigate the unknown.Resources mentioned:Darebee: I use this site every day. It's a 100% free fitness resource to work out from home.Nike Training: a mobile app with hundreds of workout routines including yoga or high-intensity training.Calm: a meditation app that I use from time to time.Brain.fm: a site that plays music to concentrate, relax, meditate, etc. It's super effective. I'm using it right now to write this email.Calling your family, your friendsWatching "Tiger King" on NetflixInfluence: The Psychology of Persuasion by Robert B. CialdiniOgilvy on Advertising by David OgilvyPurple Cow by Seth GodinThe Brain Audit by Sean D’SouzaScientific Advertising by Claude HopkinsSapiens by Yuval HarariCXL Institute: for all things marketing, psychology, and growthReforge: advanced growth programsMini MBA in Marketing by Mark RitsonAHREFs Academy (100% free)André Chaperon's products, especially "AutoResponder Madness"Forget The Funnel: SaaS marketing workshops and trainingLearn Inbound videos: free videos from the best marketers on the planetMasterclass: online education platform covering a wide array of topics, including business, writing, persuasion, etc.MarketingExamples.com: real marketing case studies***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.Topics covered:Why Ryan really writes all of his emails in lowercaseThe truth about customer profiles (and why your ideal client doesn’t exist)How to develop a gut feeling about your potential customersWhy writing daily can help you discover your biggest strengthsWhat happens when you look at what your competitors aren’t doingWhy your mindset matters when it comes to getting more doneHow to become a better marketer by creatingResources mentioned:How to Validate Your Business Idea in 3 Steps (The Right Way)How to Build a Growth Marketing Team (The Non-Sleazy Way)Fomo: Social Proof Marketing Platform@RyanCKulp on Twitter@usefomo on TwitterRyanCKulp.com: Ryan’s website and blogAll Marketers are Liars by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinLinchpin: Are You Indispensable? By Seth GodinBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you brilliant at marketing for your clients but fail at marketing your own agency?It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else.In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies.You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you might think.Plus Dan gives us his thoughts on what marketers should learn today that will help them in the next 5, 10, and 20 years.Topics covered:Looking beyond referrals and going after salesWhat the hell are cobblers children are and what do they have to do with marketing?How agencies can resolve the problem of their own marketingRecognizing clients that are no longer a good fit for your agency and how to deal with thatThe importance of doing your homework before pitching to a new clientBeing proactive in your own marketingTurning case studies into a storyUsing live digital placements to your advantageHow to tell a story that will get you noticedResources mentioned:Sales SchemaBreakthrough Advertising by Eugene M. SchwartzThe Challenger Sale by Matthew Dixon and Brent AdamsonZero to One by Peter ThielThe Digital Agency Growth PodcastDrew McClellanBreak Through the Noise in Marketing by Doing LessHow to Start a Marketing Agency (a Practical, No-Bull Guide)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price.This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing.And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuableTopics covered:Defining the voice of your customerUsing VoC to shape your copyDigging into the raw and messy elements of customer researchBeing smart about customer surveysThe value of VoC when done the right wayTips for creating more enticing customer surveysFiltering negative responses in order to write positive copyHow your mental state can impact your copywritingResources mentioned:Value Proposition: What Is It And How To Create OneKantanRespondlyBufferAT&TBase CRMConversion Excel InstituteHotjar3 Steps to Write Copy That Converts with Joanna WiebeCourseraJohns Hopkins University at CourseraNgram analyzerMechanical TurkTaskArmyExcel Pivot TablesPet DoorsCopy HackersLunaMetrics blogNarrative Design: Craft a Story Using Conspiracy Principles***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.Topics covered:Can a marketer be both brand and performance-orientated?Being relevant not just today but in the futureTaking raw research data and turning it into something actionableWhy creating a brand personality that reflects a person is so powerfulCreating three or four core pillars that you stand forThe importance of building your brand foundation with the entire teamEnsuring that everything you create is measurablePicking a metric that mattersEnsuring diversity within your marketingWhat marketers should learn today to help them in 10, 20 and 50 years timeResources mentionedCanooHow to Stop Marketing With Your Ego and Become an Effective Marketer (4 steps)General MillsActivisionLyftMeUndiesMayur GuptaFreshlyRemeshTeslaLinkedInWhat You Do is Who You Are. How to Create Your Business Culture  - Ben HorowitzGood to Great - Jim CollinsGet In Let’s Go - Podcast***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review.Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal.There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them.Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.Topics covered:What is wrong with typical online user studiesThe benefits of producing one in-depth story instead of 50 shallow onesEnsuring all content produced is usefulThe consequences of shallow user stories on your brandUsing the inverted triangle to organize your storyHow to convince people to be on your blog or podcastThe importance of being a good storytellerThe benefits of recording interviews to make full use of the contentHow to be the painkiller and not the vitaminPreparing your customer in advance of the interviewResources mentioned:NotionTeslaFirst Round ReviewVentureBeatThe Wall Street JournalObviously Awesome by April DunfordThis Is Marketing - Seth GodinWriting & Self-Publishing a Marketing Book: A No-Bull Guide5 Proven Methods for Positioning Your New ProductHubspot***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in betweenTopics covered:How good customer research is not just research for research sakeThe benefits of review, and testimonial miningThe consequences of not doing effective customer researchHow changing just a few words can make your copy more vividWhat to look for in negative competitor reviewsHow to translate all the data you collect into one page of copyWhy focusing purely on current customers is a big mistakeThe principles and practicalities of writing good copyHow all writers are different and there’s no one way of writingThe questions to ask yourself as you read through your copyResources mentioned:Case Study BuddyHubspotWP EngineScott’s Cheap FlightsBenevityTraffic Think TankDeputyClockspotG2CapterraMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathNever Lose a Customer Again - Joey ColemanThe Ultimate Sales Letter - Dan Kennedy***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.Topics covered:Why most marketing content strategies don’t workHow to recognise an article that’s been written by someone who doesn’t careUsing a Twitter thread to promote an articleBuilding connections on LinkedIn and marketing yourself on RedditResearching your channels well and and understanding the nuances of eachWhy consistency is the key to building trustThe reason that direction is more important than speedWriting your emails as though they were for your mum and dadResources mentioned:Marketing ExamplesCopywriting ExamplesKanye StoryTop Dawg EntertainmentSlackPrivyDave Gerhardt on EHMBarametrics Growth ManifestoMatthew Kobach’s TwitterSales for FoundersExploding TopicsDude with SignQuoraOgilvy on Advertising - David OgilvyIndie Hackers (C.S. Allen’s comments)22 Immutable Laws of Marketing - Al RiesGrowth Design***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.Topics covered:Why people are crippled by the fear of being honestThe biggest mistake companies make with their contentProducing one piece of good content that has impactDeveloping a strong team that learn by their mistakesHow to start offending people so that you’re loved by some and hated by othersThe process for creating great content that makes people actually buy stuffWhat you need from a client to be able to market a product with leverageHow you know when you’ve struck marketing goldThe more you speak to people and understand their culture the more you will get out of itResources mentioned:Offended MarketingHubSpotA Short History of Nearly Everything - Bill Bryson***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.Topics covered:The reason why the only difference between most companies is the logoHow differentiation can be achieved by one strong thing or a combination of lots of smaller thingsThe consequences of sameness in your businessWhich differentiations are not worth the investmentHow to define a position in the marketWhy you want to attract a certain group and repel anotherUsing differentiation to give potential customers a reason to choose youThinking actively about how you are influencedResources mentioned:CXL InstituteCopytestingOptimizelyVWOConvert.comSiteGainerDifferentiate or Die - Jack Trout and Steve RivkinPositioning - Al Ries and Jack TroutObviously Awesome - April DunfordPlay Bigger  GainsightCodeacadamyLinkedin LearningUdemyReforgeHotjarAhrefsWhiteboard FridayMozSEMrushBasecampDriftSquadcastHow Brands Grow - Byron SharpMonday.comCrunchbaseTrelloAirtableAsanaClickupRoad Less Stupid - Keith J Cunningham22 Immutable laws of Marketing - Al Ries and Jack TroutThe Brand Gap - Marty NeumeierZag - Marty NeumeierBrand Flip - Marty NeumeierCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Branding 101: 5 Steps to Build a Small Business Brand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

There can be few people in the marketing world who haven’t heard of Neil Patel.At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30.He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first...Topics covered:What Neil Patel would do with $1,000 to create a new business anonymouslyWhy marketers tend not to like Neil PatelWhy you should never aim to please everyoneWhat marketers should learn to help them in the next 10, 20, 50 yearsResources mentioned:CrazyeggKISSmetricsClick FunnelsUber SuggestMozSEMrushWayback MachineHubspotBacklinkoLarry KimNeilPatel.comBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.The reality was, he already had it figured out. A new startup in the shape of SparkToro.In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!Topics covered:How Rand came up with the idea for SparkToroHow he followed his own advice when starting upReaping the benefits from 17 years worth of building a network of expertsHow he capitalized on that network for his product researchThe top three most helpful questions he asked when doing his researchFinally leaving Moz and launching SparkToroUsing old school techniques to create the initial buzzHow and why you should pick an enemy early on!Raising capital with no paying customers and doing things organicallyLaunching during a global pandemicResources mentioned:MozSparkToroLost and Founder - Rand FishkinZillowRedfinProfitwellBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.Topics covered:The definition of interruption marketingThe benefits of long-form copy and why Sarah is such a big fanMaking copy the conversation that people want to readUsing long-form copy to inform and educateWhy you should interrogate your customers and turn their answers into an adRecognizing angles in client stories and how to use them in your copyTeaching the public something new with your copyTalking to your customer's customers and what questions to ask themHaving someone else to write the copy to ensure you have communicated properlyResources mentioned:Strategyzer3 Steps to Write Copy That Converts with Joanna WiebeCopyhackersMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathThe Jelly Effect - Andy BoundCatch Me If You Can - Frank Abagna***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It can be intimidating when it’s time to launch a new product for your business.Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.Topics covered:The biggest mistake Tom sees businesses make during product launchesHow to set realistic expectations for your product launchTom’s thoughts on email marketing and why it is key to a successful product launchWhy you shouldn’t try to convince your audience they need your productKeeping your message straightforward and simpleA simple process Tom uses to identify his audience’s problemsHow to identify, develop, and utilize strategic partnerships during your launchTom’s “slide-in” approach to developing relationshipsWhy effective story-telling is important when developing relationshipsResources mentioned:Tom’s WebsiteInsurgent PublishingTeachableRight MessageAsh MauryaJohn Lee DumasSeth Godin on Everyone Hates Marketers80/20 Principle with Perry MarshallInfostackHumble BundleAppSumoContactuallyAndre Chaperon on Everyone Hates MarketersHow to Influence Buying Decisions Without Being Shady***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Does your sales process line up with your buyer's journey?In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.Topics covered:Why inexperienced marketers focus on selling the product featuresWhere to get started with identifying your customers’ concernsBarron’s favorite place to find out how to improve conversion ratesWhat happens when you only focus on the leads who don’t convertThe surprising reason why you can’t rely on accurate tracking dataExactly what type of questions you should ask customers over the phoneHow to sort through your research data (and create a hypothesis)The pros and cons of running A/B tests individually vs. group testingResources mentioned:Rev.comHotjarMixpanelHiten ShahAntifragile: Things That Gain from DisorderScientific AdvertisingInfluence by Robert CialdiniHow to Win Friends & Influence People by Dale Carnegiebarron@rev.comHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is keyword research still relevant to SEO? Do backlinks matter anymore?Find out the answer in today's episode.My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.Topics covered:Why keyword research is still important for SEO campaignsThe major disadvantage of using free tools for keyword researchWhat “seed keywords” are and how to find them for your nicheWhy Google ranks nearly identical pages for multiple relevant queriesThe absolute best thing you can do during the keyword research phaseWhen the keyword difficulty metric won’t help you rank #1 in GoogleWhy unique linking websites add more value than the volume linking pagesThe truth about building backlinks in an ethical and nonaggressive mannerResources mentioned:Ahrefs - SEO Tools & Resources To Grow Your Search TrafficAhrefs.com/TimAhrefs Academy: Blogging for Business@TimSoulo@LouisSlicesHow to Increase Organic Traffic: 7 No-Fluff, Practical Methods***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).Topics covered:The truth behind the rise of video and its true power in marketingWhat happens when you find the spot where customers get stuck in your funnelHow to create a compelling storyline that makes your audience problem-awareWhy you should turn to your best customers for help identifying your missionThe difference between what your product does and what your mission entailsGetting clear with your metrics up front when you’re building an audience with videoHow to use metrics to help leadership understand the risks that you're takingWhy you should pay attention to how media companies market their contentResources mentioned:WistiaOne, Ten, One Hundred Series by WistiaProfitWellMasters of Doom by David KushnerGood to Great by Jim CollinsThe Score Takes Care of Itself by Bill WalshOgilvy on Advertising by David Ogilvy@csavage on TwitterSavagethoughts.comWhy Marketing Storytelling Matters Now More Than Ever***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.Topics covered:Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 yearsResources mentioned:Mellor & SmithTake Fucking Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.Topics covered:The benefits of building relationships to get the job you wantWhy and how you should build a trust bankLearn to shut up and listen moreHow marketers really can be customer firstHow patience can be a real strength in marketingJustine’s number one tip for uncovering pain pointsWhy you have got to talk to peopleRead psychology books to better understand how humans workThe definition of design thinkingResources mentioned:Predictably Irrational by Dan ArielyFreakonomics by Steven D. Levitt and Stephen J. DunbarDrive by Daniel PinkMozConIndie HackersThe Brand Gap by Marty NeumeierZag by Marty NeumeierBrand flip by Marty NeumeierLitmusWildbitPostmarkSeth Godin’s Marketing Secrets to Launching a New BusinessEdward Neuvraumont - How to Stop Marketing With Your EgoGuillaume Cabane - How to Find the Right Growth Channels6 ways guaranteed to drive growth by Agata Celmerowski***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com? 

Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.Topics covered:How most agencies are focussed on output of content not leadsWhy many agencies choose not to measure ROIIs content here to stay?Figuring out which channel is best to convey what you want to sayHow all content starts with the written wordWhy engagement begins with customer researchThe impotence of doubling down on your strengthsTips for getting articles seen by the right peopleShort and long term tacticsResources mentioned:Grow and ConvertPain Point SEO: How to Produce SEO Content That Drives ConversionsSaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/monthB2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 MonthsBecome a Top Content MarketerThink and Grow Rich - Napoleon HillThe Lean Startup - Eric RiesContagious - Jonah BergerPredictably Irrational by Dan ArielyBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.He also reveals his 16-step guide to building credibility.Topics covered:Why Wes treats his LinkedIn profile like a landing pageWhat led him to launch his own businessIf you can build demand you can build any businessHow to discover what it is that you truly love to doThe benefits of specialising in an areaDoubling down on what gives you the most energyHow Wes created and ran a course for the CXL InstituteWhy you need to pick a villain in marketingMistakes he made when building his personal brandResources mentioned:Product-Lead InstituteVidyardEat Your Greens - Wiemer SnijdersKey Person of Influence - Daniel PriestlyThe Unique Ability - Julia Waller & Catherine NomuraDilbertCXL InstituteGainsight PXDriftHubSpotPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com? 

So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, let alone read what you’ve written?My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.Topics covered:What exactly is digital PR and why do it?Why no amount of promotion is going to salvage a bad piece of contentHow to be something remarkable, that people will care aboutCreating an element of surpriseHow emotions play an important role in this fieldHow Amanda comes up with her ideasWhy you should be involved with a project from the beginningAnswering questions to tell a new storyHow to spot worthy trendsWhat you can do to ensure you have the highest chance of getting a reply from a journalistResources mentioned:FractlTravelmathPorchBuzzSumoAnswer the PublicHAROExploding TopicsBuzzstreamKeyword SurferWomen in Tech SEO group***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me louis@everyonehatesmarketers.com if you want to chat. ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns.I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast.Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic.Topics covered:The biggest mistake you can make is thinking of social issues as trendsGreat brands are ones that can make a difference and not just sell their productsAlign your brand with a social issue and focus on impact KPIs not marketing KPIsIf you are a small brand, start with your local communityThe top two mistakes that brands make when dealing with social issuesYou don’t have to comment on every social issue. Choose your focus and stick to it.How to ensure that every employee is on board with the focus and implements itWhy management should be a two way systemWhat do impact KPIs look like for each department in a large companyCollaborating with a brand that is focused on the same social issuesCreate one campaign that is about impact and not directly about money.Resources mentioned:Tech Brains TalkStart with the Why - Simon SinekBlinkistState of Mind SeriesMakeLoveNotPornCindy Gallop Podcast Episode2BobsDavid Baker podcast episode3coloursrule.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.Topics covered:The wrong ways to launch stuff.Common mistakes that people make when launching.Creating value with every email you sendHow to help people see things differentlySeeing the launch as a fun creative challengeWhy integrity and tech are the biggest issues when launchingHillary’s use of social media during a launchWhy a small following that engages is better than a huge listWhat is the messy brain problem and how to deal with itDon’t do tons of stuff. Focus on one thing and do it wellThe importance of the pre-saleStrategy after the pre-salePicking the right kind of fightsResources mentioned:Andre Chaperon: Sphere of InfluenceTyler J McCallTarzan KayConvert KitHamyawTheagensh***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You should be very familiar with my guest today.  As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.Topics covered:The definition of a value propositionThinking about people first and understanding what they wantExamples of value propositionsThe three mistakes businesses make with their value propositionUnderstanding how people see your business in order to understand your value propositionWhy the value proposition is in the eye of the beholderThe first step to defining your value propositionEnsuring you able to deliver on your value propositionThe importance of keeping what you do simple to understandWhy you should consider the most unique thing that your business doesResources mentioned:Use FYICrazy EggKissmetricsCategory Creation: 4 Reasons to NEVER Do It***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.But what is it that makes people convert from showing interest to finally buying? Topics covered:When it’s ok to say no to business What actually motivates people to do somethingThe decision behind whether or not conversion optimization is right for your businessFocusing on the psychological aspect of marketing and buyingThe number one method to use with your clients.Understanding the story behind a buyers purchaseInterviewing buyers to get them back their mental state when they purchased the itemIf you think you know everything about your customers, you shouldn’t be in marketingWhy you should avoid the jargon and learn to sell to humansResources mentioned:InvespJoanna Wiebe - 3 Steps to Write Copy That ConvertsThe Road Less StupidInvesp blogHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.Topics covered:What exactly is a go-to-market strategy?The difference between go-to-market strategy” and “marketing strategy”Signs that a company needs a go-to-market strategyThe frameworks to start creating a go-to-market strategyWhy is it important to have a “model-market fit” and “channel-market fit”A real-life example of model and channel market fitWhy follow up questions is vital in customer interviewsUsing Objective & Key Results (OKRs) to translate customer interview into actionable stepsWhy targeting customers’ mindset is much more important than just aiming at demographicsBiggest mistake companies made when creating a go-to-market strategyWhat marketers should learn in the next 5,10, 20 yearsResources mentioned:HullFlip My FunnelHotjarBrian BalfourGrowth Loops: The End of Traditional Funnels?Sean EllisMotivoGood Strategy Bad Strategy: The Difference and Why it MattersObjective Key Results (OKRs)This is MarketingBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesBuyer Persona InstituteForget The FunnelAsia’s TwitterDemandMavenBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. In this episode, he explains how to crush bias to enable your business to flourish.Topics covered:Looking at human biases from inside businessLook at the areas where there’s no growth and that’s where you’ll find the biasesConsider your business as a systemReductionism and what that means to your businessDisproportionality bias. Where small little things can make a huge difference.What is the biggest mistake you're making right now that prevents you from growing further?How Steve Jobs and Apple gave marketing a bad nameHow to fight biasDeconstructing a products layers to find its real valueResources mentioned:HybrencyChampagne StrategyGong.ioByron Sharp - How Brands GrowByron Sharp - How Brands Grow 2Maria Konnikova - The Biggest BluffBrianbalfour.com ReforgeBrian Balfour - Growth Loops: The End of Traditional FunnelsHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.Topics covered:The definition of Generation ZWho are Generation Z and how are they different to MillennialsWhy it’s important not to generalizeHow parenting styles had an impact on Millenials and Gen ZersWhy Gen Zers make good entrepreneursWhy marketers need to consider how Gen Z’s brains work in order to market to them properlyWhere companies go wrong when selling to Gen ZWhich platforms Gen Z use and how they use themResources mentioned:dscoutInstaBrain bookInstaBrain Free chapter Zoom?Bixa ResearchBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.Topics covered:What does the long and the short of it mean?Start with what you’ve gotHow to start a business that maintains Why you should ask yourself what it is you can do that most other people can'tWhy small brands can take risks that the bigger brands can’tWhy you should stand up and be counted as the founder of your businessHow the birth of his first child forced him to start Mini MBAWhy scalability is such an important wordWhat’s so fantastic about shitting your pantsResources mentioned:Mini MBADifferentiate or Die - Jack TroutDifferent - Youngme MoonNet PromoterMark Ritson - 4 Steps to Creating a Rock-Solid StrategyDaft Punk: 5 Marketing Lessons to Make Your Business FamousHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data. Topics covered:The difference between primary, secondary, qualitative, and quantitative researchThe top three mistakes people make when sending surveys?The questions you shouldn’t ask in a surveyThe importance of pre-survey screeningIn surveying, what are monadic designs and sequential monadic designs The benefits of using survey panelsDeciding on your sample sizeResources mentioned:Seth Godin on EHMSurveyMonkeyData Story by Nancy DuarteBlinkistLinkedIn***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What do you do if your customers just don't "get" your product?My guest today is Jane Portman, UI design expert, and co-founder of Userlis.We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.Topics covered:Why Userlist changed their product positioningThe steps Jane took to start improving their product positioningHow Jane scheduled customer interviewsThe customer research questions that led to the best insightsWhy understanding your product’s “true competitive alternative” is important, and how to find themHow to figure out positioning internallyThe difference between “attributes” and “features”How to cluster attributes and features into “themes”Using card sorting exercise as a product positioningThe biggest mistake Jane made when she tried to launch her previous productsResources mentioned:Userlist5 Proven Methods for Positioning Your New ProductIntercomObviously AwesomeUI BreakfastHow To Use Jobs To Be Done To Read Your Customer’s MindBenedict DeickeHotjarConvertKitDes TraynorJoe LeechEnds by Joe McLeodUI Breakfast PodcastMore Isn’t Always Better - Challenging the Growth at All Costs MindsetCompany of One: Why Staying Small Is the Next Big Thing for BusinessUserlist BlogCategory Creation: 4 Reasons to NEVER Do ItBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

?Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.Topics covered:What’s wrong with tech and the tech industry todayWhy diversity is the biggest issue in the tech industryDefinition of company values and why they are important in marketingDoing research on a company's values before you start to work with themSelling yourself to a company and treating it as a marketing exerciseTalking to customers to understand what they love about your companyWhat to do if the company you work for isn’t sticking to their valuesWhat you stand for implies what you also stand againstNot taking on projects or customers if it goes against your valuesDefining objectives, strategies, goals, and measuresHow to prioritize and pick the ideas and strategies that you want to useWhat Lindsey thinks marketers should do today to help them in the next five, 10, 50 yearsResources mentioned:thoughtbotGiant Robots Smashing Into Other Giant RobotsGood Strategy, Bad Strategy - Richard RumeltKatie MartellWistia***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.Topics covered:Why being a specialist will get you more businessTwo reasons to be selective when bringing on new clientsKeeping variability in your projects when selecting your expertise nicheHow Kaleigh conquered her fears and burnout when she repositioned her businessThe trigger that pushed Kaleigh to reposition her businessThe online freelance course Kaleigh took to figure out the work she truly enjoyedWhy you need to have some hands-on experience before positioning your businessThree questions that can help you find work you actually enjoy doingKaleigh’s advice for setting up your project fee structureThe best way to discover work you are passionate aboutPotential red flags from clients and how to tactfully move away from those clientsA formula for creating your really simple positioning statementWhy you should ask your mom if she understands your positioning statement before you publish itSimple ideas to keep your network updated on your brandResources mentioned:Paul Jarvis Creative ClassPaul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost MindsetCasey NeistatThe Unique AbilityTim Ferriss - How to Build a World-Class Network in Record TimeOn Writing WellTim Ferriss PodcastJoe Rogan PodcastKaleighmoore.comKaleigh TwitterKaleigh's Newsletter Cup of Coffee13 Positioning Principles From Hungry Hungry Hippos"Being Professional" is Utter Bullshit***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.Topics covered:The difference between sales and marketing Knowing when leads have come from marketing activitiesStart with a fully optimized websiteFully utilising both inbound and outbound marketingHow to feed the sales teamThe number one method for optimizing a websiteWhy you should be talking to customers Hiring the right people for the right jobsIncreasing the volume when it comes to brandResources mentioned:SalesforceExact TargetLessonly LighthouseDriftOpenView VenturesLinkedin***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.Topics covered:Ken’s most successful marketing stunt Ken’s formula for creating marketing stuntsGoing for a particular audience and not compromisingLearning from stunts that don’t work outThe problem with trying to be too cleverSimpler is betterCombine your USP with something that’s never been done beforeBorrowing ideas from other industriesGetting into trouble is a sign you’ve done something right Advice for people who are afraid of getting it wrongWhy you should never repeat yourselfResources mentioned:Hemingway SalesforceInfusionsoftToodledooBombBomb VideoThe Producer’s PerspectiveBreak Through the Noise in Marketing by Doing LessHow to Compete with Big Brands Even with Very Few ResourcesBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

"How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?"This is a sample of the questions I've answered during a free + live "hot seat" coaching session (that took place on Jan 27, 2021).I was so frustrated by empty advice from so-called experts on differentiation that I organized this webinar to help consultants, entrepreneurs, in-house marketers get unstuck and stand out with real, actionable advice tailored to their needs.If you want to go further to make your product/service radically stand out, check out my 8-week high-intensity program (applications for the next cohort open Monday, Feb 1st): EveryoneHatesMarketers.com/stfo***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.Topics covered:The very first thing that Udi does when he joins a companyDoing due diligence before starting with a company and being clear about who and what you want to work withReally understanding a brand and what you may have to go through to get to that pointIs the product you’re marketing solving a big enough problem for a big-enough audienceUdi goes through the key processes he uses when starting with a companyUsing both Inbound and Outbound marketing techniques when first starting outWhat does it mean to actually build a brandDo something that stands out as differentIf you try and please everyone, you’re going to get boringDeveloping content that’s so good, people want to pay for itResources mentioned:GongDifferent by Youngme MoonZag - Marty NeumeierInfluence - Robert CialdiniCategory Creation: 4 Reasons to NEVER Do ItBuyer Personas Need to Die a Violent DeathIs Blue Ocean Strategy Risky? Examples & Key Disadvantages***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.Topics covered:Examples of a community coming together to lift each other upWhen is a community not actually a community, just marketing bullshit.Three steps towards creating a communityStart by looking at problems in your own life and how to solve themHow Joe’s very first meetup.com meet up went.Aligning yourself with people or businesses who have a wide networkWhat did Jow create that was so different to other events?Create something that makes you different and uniqueThe benefits of having a really strong set of valuesConsider your target market and who you are best equipped to helpAvoiding buzzwords in your marketing. Keep it simple.Encouraging word of mouth activityResources mentioned:The Marketing MeetupTommy Griffith episodeMeetupAdele Revella episodeHiten Shah episodeMeetupDave Gerhardt marketing groupJohn EspirianMark RitsonMark Williams-CookAsh JonesDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics covered:Why most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentioned:Marketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.Topics covered:The love/hate relationship between sales and marketingWhy intuition is a gift in salesHow Susan changes the mindset of sales peopleKeeping your buyer on the sales roadmapThe three stages of the buying processWalking away from sales that just aren’t going to workThe difference between an impact problem and a frustrating problem.The Why, The What and The How.Resources mentioned:The Way Buyers BuyLinkedInBikeshedding in Marketing: 3 Keys to Being an Effective MarketerBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.Topics covered:The biggest mistake people make when it comes to designing a productWhy less is more in design and marketingFocusing on the core and knowing what it is you stand forHow restricting yourself can force you to build a better productUnderstanding what problem your product needs to solveIs there really a problem that needs solving or a perceived problemTaking an existing problem and solving it in a new wayThe most important question to ask potential customersTesting results and knowing if something is tangible or notResources mentioned:Different by Youngme MoonThe Mom Test by Rob FitzpatrickTraction by Gabrielle WeinbergObviously Awesome - April DunfordHow Brands Grow - Byron SharpBreak Through the Noise in Marketing by Doing Less***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.Topics covered:Why some companies struggle to get noticedHow to launch a product with little or no moneyProperly identifying your Beta group before you go to marketWhy product marketing goes beyond marketingLetting go of the fear surrounding your productThe importance of content creationHow sharing the same beliefs as your market is so importantWhy category creation may not be beneficialWhat marketers should learn to prepare themselves for the futureBreaking down your launch strategy into a few basic essentialsResources mentioned:The Growth ShowHubSpotBasecampSaaStrProduct Led Growth ConferenceReforgeAnimalzGrowthTLDRProduct HuntDriftKieran Flanagan EpisodeBrian Balfour EpisodeNarrative Design: Craft a Story Using Conspiracy PrinciplesCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Hard to be Noticed? Simplify Your Marketing to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions).***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Don't do it.Here's why.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing. Here's how to fight it.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

All you need is to ask yourself and your customers one simple question.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.Listen in to learn this step by step process you can apply in your daily work starting today.Topics coveredLearning responsibility at a young ageOverpromising by marketersLife satisfaction at a certain level of incomeThe Brain Audit methodologyFinding the target profile and solving their problemAnswering customer objectionsCurating valuable testimonialsImplementing successful risk reversalsUniquenessResources mentionedHow to Convince Someone to Buy (Without Being Pushy)The Brain AuditPsychotactics.comOriginals by Adam GrantTimHarford.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com? 

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).This is far from being the truth. Here's why.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.Topics covered:Why people are crippled by the fear of being honestThe biggest mistake companies make with their contentProducing one piece of good content that has impactDeveloping a strong team that learn by their mistakesHow to start offending people so that you’re loved by some and hated by othersThe process for creating great content that makes people actually buy stuffWhat you need from a client to be able to market a product with leverageHow you know when you’ve struck marketing goldThe more you speak to people and understand their culture the more you will get out of itResources mentioned:Offended MarketingHubSpotA Short History of Nearly Everything - Bill Bryson***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.Topics covered:Can a marketer be both brand and performance-orientated?Being relevant not just today but in the futureTaking raw research data and turning it into something actionableWhy creating a brand personality that reflects a person is so powerfulCreating three or four core pillars that you stand forThe importance of building your brand foundation with the entire teamEnsuring that everything you create is measurablePicking a metric that mattersEnsuring diversity within your marketingWhat marketers should learn today to help them in 10, 20 and 50 years timeResources mentioned:CanooHow to Stop Marketing With Your Ego and Become an Effective Marketer (4 steps)General MillsActivisionLyftMeUndiesMayur GuptaFreshlyRemeshTeslaLinkedInWhat You Do is Who You Are. How to Create Your Business Culture  - Ben HorowitzGood to Great - Jim CollinsGet In Let’s Go - Podcast***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.Topics covered:Why most marketing content strategies don’t workHow to recognise an article that’s been written by someone who doesn’t careUsing a Twitter thread to promote an articleBuilding connections on LinkedIn and marketing yourself on RedditResearching your channels well and and understanding the nuances of eachWhy consistency is the key to building trustThe reason that direction is more important than speedWriting your emails as though they were for your mum and dadResources mentioned:Marketing ExamplesCopywriting ExamplesKanye StoryTop Dawg EntertainmentSlackPrivyDave Gerhardt on EHMBarametrics Growth ManifestoMatthew Kobach’s TwitterSales for FoundersExploding TopicsDude with SignQuoraOgilvy on Advertising - David OgilvyIndie Hackers (C.S. Allen’s comments)22 Immutable Laws of Marketing - Al RiesGrowth Design***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered:What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You should be very familiar with my guest today.  As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.Topics covered:The definition of a value propositionThinking about people first and understanding what they wantExamples of value propositionsThe three mistakes businesses make with their value propositionUnderstanding how people see your business in order to understand your value propositionWhy the value proposition is in the eye of the beholderThe first step to defining your value propositionEnsuring you able to deliver on your value propositionThe importance of keeping what you do simple to understandWhy you should consider the most unique thing that your business doesResources mentioned:Use FYICrazy EggKissmetricsCategory Creation: 4 Reasons to NEVER Do It***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.Topics covered:Why you shouldn’t sell to customers you don't understandThe brilliant payoff of going out into the real world to talk to peopleHow to ask intriguing questions that get your customers to open upWhy your personal network is far more valuable than you realizeThe surprising reason your breakthrough idea isn’t about profitabilityExactly what type of customers you should go after to build quicklyHow to identify your core skills and monetize your top strengthsWhy beginning conversations with your pitch is a major mistakeResources mentioned:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if You’re on a Budget)4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.Topics covered:Claire’s role at Calendly and transition into consultingHow to use jobs to be done to ready your customers' mindsThe “Jobs to be done” approach to marketingIdentifying your power customers and making a profileTips for interviewing customers and getting valuable insightIntroducing new methods to your company successfullyCase studies and recommended resources on the “Jobs to be done” methodologyResources mentioned:Why the Jobs-to-be-Done Framework Creates Better Products: Alan KlementWebsites that Convert: The fundamentals of writing compelling website copy by Claire SuellentropLoveyourcustomers.coClaire’s talk from the Unbounce’s Call to Action ConferenceRev.com and Speechpad.com - Transcription servicesMatt Hodges on Marketing the Job to be Done via IntercomWhen Coffee & Kale Compete by Alan Klementhttps://jtbd.info/ Blog by Alan KlementBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.Topics covered:Why it’s important to understand what triggers your customersThe reasons why some marketers may be feeling overwhelmedSocial Media’s draining effect on KatelynThe first question Katelyn asks her new clients when starting customer researchHow the startup world taught Katelyn the importance of customer discoveryThe steps it takes to develop your customer’s personaWhy understanding your customer is more than gathering demographic and firmographic informationHow to disrupt the Super Mario power upmarketDon’t forget about the importance of the functional side of your productIdentify your customer’s challenges with their current solutionKatelyn’s thoughts on one-on-one customer interviewsOne of Katelyn’s favorite sayings when conducting interviewsHow to make sense of the customer information you’ve gatheredResources mentioned:Katelyn’s WebsiteKatelyn on TwitterWhat is a martech stack?StrategyzerCernerBasecampWrikeHotjarKatelyn’s Forget the Funnel WebinarDovetail AppAirtableKatelyn’s Research TemplateAtomic Habits - James ClearCXL BlogBuyer Personas Need to Die a Violent DeathBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.?Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.Topics covered:Why big data isn’t enough to understand peopleStep-by-step customer research methodsHow to effectively interview buyersThe 5 Rings of Buying InsightCreating a buyer personaResources mentioned:Buyer Persona InstituteExampleHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaAdele on Twitter @buyerpersonaAdele on LinkedInBuyer Persona Institute on LinkedInHow to Influence Buying Decisions Without Being ShadyBuyer Personas Need to Die a Violent DeathHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design.In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers.Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want.Topics covered:Unconscious mental processing and self-storiesValue versus habit based decisionsThe 5 top drivers of human motivationThe power of storytellingThe need to belong and social tiesBehavioral habits and instinctsEthics in behavioral scienceSusan’s recommended readingResources mentioned:How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People and Neuro Web Design by Susan WeinschenkRedirect by Timothy WilsonSapiens by Yuval HarariThinking, Fast and Slow by Daniel KahnemanThe Power of Habit by Charles Duhigg***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.Who is Richard Shotton?My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.Topics covered:5 Little-Known Facts About Consumer BehaviorPratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.Confirmation Bias: We're very good at maintaining our existing point of view.Our Habits: You can persuade people in the moments when their habits become destabilized.Brand Purpose: Not every company needs to have have a higher purpose beyond profit.Personalization: Don’t apply it to such a degree that you lose the essence of your brand.The Pratfall EffectThe pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.Confirmation BiasOur brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.Our HabitsWhat are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.Brand PurposeThere’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.PersonalizationIf you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.Resources mentioned:The Choice Factory: 25 Behavioral Biases That Influence What We Buy by Richard ShottonA true story: the birth of a great campaign by Paul FeldwickStuff From The Loft by David DyeThe 22 Irrefutable Laws of Leadership by Bern BoloAds Don't Work That Way by Kevin SimlerMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyThe Anatomy of Humbug: How to Think Differently About Advertising by Paul FeldwickDecoded: The Science Behind Why We Buy by Phil BardenRory Sutherland: The Wiki ManEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stevens-Davidowitz@rshotton on TwitterRichard Shotton on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win CustomersHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business.What is Copy Hackers?Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business.Topics covered:3 Steps to Writing Copy That ConvertsConversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post.According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use?How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail.?Step 1:The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data.Step 2:How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention.Step 3:The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently.Resources mentioned:Airstory.coCopyHackers.comRev.com transcriptionBacklinkoScientific Advertising by Claude HopkinsTested Advertising Methods by John CaplesJoanna Wiebe on Twitter @copyhackerslouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

You should be very familiar with my guest today.  As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.Topics covered:The definition of a value propositionThinking about people first and understanding what they wantExamples of value propositionsThe three mistakes businesses make with their value propositionUnderstanding how people see your business in order to understand your value propositionWhy the value proposition is in the eye of the beholderThe first step to defining your value propositionEnsuring you able to deliver on your value propositionThe importance of keeping what you do simple to understandWhy you should consider the most unique thing that your business doesResources mentioned:Use FYICrazy EggKissmetricsCategory Creation: 4 Reasons to NEVER Do It***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.Topics covered:What does the long and the short of it mean?Start with what you’ve gotHow to start a business that maintains Why you should ask yourself what it is you can do that most other people can'tWhy small brands can take risks that the bigger brands can’tWhy you should stand up and be counted as the founder of your businessHow the birth of his first child forced him to start Mini MBAWhy scalability is such an important wordWhat’s so fantastic about shitting your pantsResources mentioned:Mini MBADifferentiate or Die - Jack TroutDifferent - Youngme MoonNet PromoterMark Ritson - 4 Steps to Creating a Rock-Solid StrategyDaft Punk: 5 Marketing Lessons to Make Your Business FamousHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.He also reveals his 16-step guide to building credibility.Topics covered:Why Wes treats his LinkedIn profile like a landing pageWhat led him to launch his own businessIf you can build demand you can build any businessHow to discover what it is that you truly love to doThe benefits of specialising in an areaDoubling down on what gives you the most energyHow Wes created and ran a course for the CXL InstituteWhy you need to pick a villain in marketingMistakes he made when building his personal brandResources mentioned:Product-Lead InstituteVidyardEat Your Greens - Wiemer SnijdersKey Person of Influence - Daniel PriestlyThe Unique Ability - Julia Waller & Catherine NomuraDilbertCXL InstituteGainsight PXDriftHubSpotPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Don't do it.Here's why.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.He has worked for Intel, Facebook and Mean.com before striking out on his own.Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.Topics covered:Launching a business ideaHow to find a marketable service to provideStarting by working for freeValidating ideas manually before starting with automationNetworking methods to find clientsThe 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimentingBecoming a better marketer and Noah’s advice and resourcesResources mentioned:Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.orgJust Do It by Art WilliamsThe Ultimate Sales Machine by Chet HolmesAppSumo, Sumo, BriefcaseThe 18 Books That Changed my Life by Noah Kaganlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How do you start a marketing agency?My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today.David will share with us a practical, no bullshit guide to starting a marketing agency and wisely choosing your target market. He brings so many different ideas and approaches to this discussion that you will not want to miss it and his remarkable advice.Topics covered:Why agencies are bad at marketingHow to start a marketing agency from scratch, a step-by-step guideCommunicating your strengths and weaknessesChoosing a viable target marketFinding your first clientsStarting an agency while keeping your day jobDavid’s recommended resourcesResources mentioned:Read the article based on this episode: How to Start a Marketing Agency (a Practical, No-Bull Guide)UniqueAbility.comWin Without PitchingRecourses.comIgnition Consulting Groupdavid@recourses.comBikeshedding in Marketing: 3 Keys to Being an Effective MarketerHow to Start a Marketing Agency (a Practical, No-Bull Guide)***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.Topics covered:Choosing a small niche target audienceCreating and promoting valuable free contentBuilding trust to generate leads and create profitConsumer culture and why everybody hates marketersAdvice and resources for overwhelmed marketersResources mentioned:Purple Cow by Seth GodinPermission Marketing by Seth GodinKevin Kelley - kk.orgThe Cathedral and the Bazaar by Eric RaymondPenguin MagicScientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.Topics covered :What we can learn from the mistakes that Ron Johnson madeDon’t use your own worldview in marketing as it will be very different from someone else's worldviewActing as a customer to understand how and why people buyWhy you should test changes in small areas before making big company-wide changesApplying the same strategy of watching people in stores to how people behave when they shop onlineWhy you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get resultsWhat you can do to truly understand your audience and build empathyTry to imagine what it's like to be the person you seek to serveResources mentioned:Scientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderThis Is Marketing by Seth GodinThe Marketing SeminaraltMBAThe Mystery ShowZig Ziglar on YouTubeBandwidth by Eliot PeperHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.Topics covered:Ken’s most successful marketing stunt Ken’s formula for creating marketing stuntsGoing for a particular audience and not compromisingLearning from stunts that don’t work outThe problem with trying to be too cleverSimpler is betterCombine your USP with something that’s never been done beforeBorrowing ideas from other industriesGetting into trouble is a sign you’ve done something right Advice for people who are afraid of getting it wrongWhy you should never repeat yourselfResources mentioned:Hemingway SalesforceInfusionsoftToodledooBombBomb VideoThe Producer’s PerspectiveBreak Through the Noise in Marketing by Doing LessHow to Compete with Big Brands Even with Very Few ResourcesBuying Triggers: 6 Steps to Create Explosive Demand***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).This is far from being the truth. Here's why.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.Listen in to learn how to “blue-sky” your dreams and take your work to the next levelTopics coveredThe state of modern advertising“Blue-sky” marketing exercises and changing your mindsetHumanizing big data and the importance of diversityRebalancing the power equationHow to productize your businessThinking of your audience as your teamIdentifying your values and finding your default throwaway descriptorResources mentionedCindy Bot on FacebookCindy on TwitterCindy on FacebookCindy on LinkedInMake Love Not Porn on Twittercindy@makelovenotporn.comlouis@everyonehatesmarketers.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.Topics coveredWhy people are crippled by the fear of being honestThe biggest mistake companies make with their contentProducing one piece of good content that has impactDeveloping a strong team that learn by their mistakesHow to start offending people so that you’re loved by some and hated by othersThe process for creating great content that makes people actually buy stuffWhat you need from a client to be able to market a product with leverageHow you know when you’ve struck marketing goldThe more you speak to people and understand their culture the more you will get out of itResources mentionedOffended MarketingHubSpotA Short History of Nearly Everything - Bill Bryson***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

All you need is to ask yourself and your customers one simple question.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.Topics coveredHow to identify your customers by using John Paul Mendocha’s 5 Power DisqualifiersWhy sales should be a disqualification process rather than a convincing processThe five elements that identify whether a customer will buy your productHow to begin implementing the 80/20 Marketing rules into your sales approachThe importance of categorizing your customers into groups and identifying their commonalitiesWhy you must speak with your customers face to face or on the phoneThe top three qualifying questions you can ask any of your customersThe key characteristic that separates amateur marketers from professional marketersThe framework of direct-response marketingHow to “agitate” your customer’s problems in an honest and ethical methodThe formula to guarantee your customer’s satisfactionWhy customer disqualification will increase customer satisfactionResources mentionedUltimate Guide to Google AdWords by Perry Marshall80/20 Sales & Marketing by Perry MarshallDan KennedyJohn Paul MendochaThe 5 Power DisqualifiersUltimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Melochewww.Isfbforme.comSurvey MonkeyDysfunctions, Addictions, and the Financial Burning Bus Email SeriesJoanna WiebeThe Star Principle by Richard KochHow To Address Your Customer's Most Serious Concerns & Improve ConversionsPratfall Effect in Marketing: Admit Your Flaws to Win Customers***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.Topics coveredWhy companies should not use growth as their top achievement metricFocusing on profit over growthWhy it is important to figure out how to be happy in the present then hoping the future works outHow to avoid focusing on “vanity” metricsThe two ways to run a business long termWhen focusing on your business’s growth makes senseWhy you should consider that more isn’t always betterWhy you should be focusing on a specific audienceThe importance of understanding your audience’s problemCustomer retention vs. customer acquisitionThe three qualities it takes to be resilientFocusing on the process rather than the outcomeWhy you should always be working on personal growthResources mentionedCompany of OnePaul’s Creative ClassFathom AnalyticsStart-Up Genome ProjectInc. 5000 ListGary VStripePhillip MorganPyschotacticsSeth Godin on Everyone Hates MarketersSeth Godin – This is MarketingMailChimpDaft Punk: 5 Marketing Lessons to Make Your Business Famous***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.Topics coveredWhy most marketing is bullsh*t? (and examples of it)Why experienced marketers often fall into the “shiny object” trapWhy over-obsession with personalization can backfiresWhy Edward takes a stand for effective, no-bs marketing4-step processes to build a solid no-BS marketing teamHow to figure out the ROI of marketing channelsHow branding can help improve your other marketing metricsHow to identify your most profitable customersWhat Edward think marketers should learn in 5, 10, and 50 yearsResources mentionedMarketingbs.comGeneral AssemblyA Place for MomExpediaDavid Heinemier HanssonDHH and Basecamp’s Guide to No-Bullshit Digital MarketingWarburg PincusJoan LundenTripAdvisorZillowByron SharpMark Ritson4-Steps to Creating a Rock Solid Marketing StrategyHow Brands GrowHow Brands Grow: Part 2MarketingBS NewsletterStratecheryBen ThompsonMarginal RevolutioniPassExam.com***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

How do some companies stay on the top while others go out of business?The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.Topics covered Why most companies fail to stay relevant in today’s worldWhat happens when you stay focused on your competitorsHow disruptors put major companies out of businessThe reason why your business should stay in startup modeWhy companies who stay ahead tend to have a diverse teamHow to convince risk-averse leadership to change thingsWhy word of mouth drives the marketing world todayHow to become a purpose-driven business with authenticityResources mentionedMetaforce: Allen Adamson’s consulting firmShift Ahead: How the Best Companies Stay Ahead in a Fast-Changing WorldRadical Candor: Be a Kick-Ass Boss Without Losing Your HumanityThe Founder’s Mentality: How to Overcome the Predictable Crises of GrowthAllen Adamson on ForbesHow to Compete With Big Brands Even With Very Few Resources***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What is a go-to-market strategy, exactly?In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.Topics covered:What exactly is a go-to-market strategy?The difference between go-to-market strategy” and “marketing strategy”Signs that a company needs a go-to-market strategyThe frameworks to start creating a go-to-market strategyWhy is it important to have a “model-market fit” and “channel-market fit”A real-life example of model and channel market fitWhy follow up questions is vital in customer interviewsUsing Objective & Key Results (OKRs) to translate customer interview into actionable stepsWhy targeting customers’ mindset is much more important than just aiming at demographicsBiggest mistake companies made when creating a go-to-market strategyWhat marketers should learn in the next 5,10, 20 yearsResources mentioned:HullFlip My FunnelHotjarBrian BalfourGrowth Loops: The End of Traditional Funnels?Sean EllisMotivoGood Strategy Bad Strategy: The Difference and Why it MattersObjective Key Results (OKRs)This is MarketingBuyer Persona: Your Guide to Create 100% Accurate & Detailed OnesBuyer Persona InstituteForget The FunnelAsia’s TwitterDemandMavenBuyer Personas Need to Die a Violent Death***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.We covered:Why most companies struggle to develop a system for attracting leadsThe costly mistake marketers make when it comes to their website designHow auditing is the first step new marketers should take in demand generationThe unexpected reason why promotion is the last thing you should think aboutWhy small teams should go after key objectives vs. individualsWhat marketers miss when it comes to communication and small winsHow we set expectations along the customer journey and why they matterWhy we need to become comfortable with video and public speakingResources:SaaS Monetization - Episode 24 with Patrick CampbellDan MoyleToastmastersDale Carnegie - Public Speaking TrainingPatrick Campbell: ProfitWell BlogPatrick Campbell: Price Optimization Blog@mvolpe - Mike Volpe on TwitterSales experience for marketers book or another podcast episode@JeanneHopkins - Jeanne Hopkins on TwitterJeanne Hopkins on LinkedInMarketing vs. Communications: The Surprising DifferenceBikeshedding in Marketing: 3 Keys to Being an Effective Marketer***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.Topics mentioned:[00:02:10] Marketing-led growth in B2B.[00:03:46] Mass marketing and rapid learning.[00:08:30] Working for a European company.[00:10:57] Fast execution-oriented design service.[00:14:23] Subscription-based business model.[00:17:16] Biopersonas and Designer Dan.[00:21:35] Uncovering customer pains.[00:25:08] Buyer personas development.[00:27:16] Investment in design by companies.[00:30:40] Unlimited design services.[00:35:53] Selling convenience and time-saving.[00:37:45] Instagram Advertising Insights.[00:43:26] Enterprise customer retention.[00:45:23] Inbound marketing and sales.[00:48:20] Planning for hyper-growth.[00:52:03] Marketing and confidence in leadership.[00:55:59] Learning from podcasts.Resources mentioned:Brendan Hufford's newsletterAmanda NatividadMasters of Scale podcast***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times.Topics mentioned:[00:01:41] Coping with uncertainty.[00:04:22] Uncertainty Expert framework.[00:07:00] Taking risks in marketing.[00:10:00] Dealing with uncertainty.[00:13:39] Framework for uncertainty.[00:16:21] Getting past fear, fog, and stasis.[00:19:11] Uncertainty tolerance.[00:22:40] Emotional regulation in uncertainty.[00:26:10] Gut instinct and intuition.[00:28:01] Embodied cognition and intuition.[00:31:10] Marketing under extreme pressure.[00:34:19] Conviction narrative theory.[00:37:25] Overcoming negative thoughts.[00:40:31] Embracing uncertainty.[00:44:38] Overcoming adversity.[00:47:19] Overcoming negativity bias.[00:50:57] Connection: the key to getting unstuck.[00:53:43] Connection and its importance.[00:56:54] Negative space of advertising.[01:02:31] Importance of language in marketing.[01:03:06] Marketing as a force for good.Resources mentioned:The Uncertainty ExpertBe More PirateCentre for the Study of Decision-Making Uncertainty***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.Topics Covered:(01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bias in behavior. (12:44) - Marketing with illusion of control. (15:42) - Illusion of choice in marketing. (19:08) - Rhyming phrases for credibility. (22:46) - Autonomy bias examples. (26:18) - Rational vs irrational needs. (29:02) - Rhyming phrases in marketing. (31:19) - Cognitive fluency in marketing. (35:18) - Simplifying language for credibility. (39:26) - Priming and spending behavior. (41:30) - Pain of paying and priming. (45:19) - The Goldilocks effect. (47:01) - Magnetic middle and Goldilocks effect. (50:55) - Redesign project failure. (52:49) - Unconventional credit card marketing. (56:45) - Autonomy bias and memory. Resources Mentioned:Influence: The Psychology of PersuasionNancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesThe Brainy Business PodcastBrainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingHBT Marketing***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.  Topics Covered:[00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn.***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO.In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.Topics Covered:(00:00) - S3005-Jennifer and John (01:38) - Why are most agencies so fucking boring? (05:31) - What the previous website looked like (08:37) - How market research was done (13:58) - Internal pushback (17:06) - Batman inspiration (20:36) - Anti-hero approach (23:16) - How did John get Jennifer on board? (27:55) - How was the new narrative created? (34:57) - Getting negative feedback on LinkedIn from a client (39:38) - Direct mail campaign pushback (43:50) - What was the mood like during the rebrand? (46:12) - What happened when the new brand went live? (49:53) - Did the agency go bankrupt? (51:52) - Top 3 recommended resources (55:28) - How to connect with Jennifer and John ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 hours.Topics mentioned:(00:00) - How to Create Things People Want to Pay For in 24 Hours (Or Less) (03:22) - Build quickly using intuition (07:18) - System 1 thinking (09:13) - B2C mindset (16:44) - What to tell people to get them moving (23:49) - About time (33:00) - Ruthlessly prioritize your project scope (42:50) - Learn quickly (46:53) - RCP vs. ICP (51:50) - Anti-climactic launch ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered:(00:00) - Intro (05:03) - Building a healthy consulting practice: asking the right questions (09:50) - Identify triggers for potential clients (20:14) - Be a liberating force, not an occupying force (24:37) - Building trust through question gaps (30:57) - Why expertise is largely defined by irrelevance (31:41) - Categorize your knowlege so it becomes a mathematical model (34:26) - The deeper your expertise, the broader your interests need to be (40:08) - Turning knowledge into models (47:04) - Keeping your mentalh health in check (53:12) - What should you learn today that will help you in the next 5, 10, 50 years? ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere.Topics covered:(00:00) - Intro (01:10) - Main symptoms of a poor voice (03:22) - Why a good brand voice is like a fart in a lift (05:36) - Third mistake: leaning on the wrong things (06:39) - Values = bullshit (07:17) - Specificity ftw (08:26) - You already have a voice (unless you use interpretative dance) (10:20) - Why your voice can't be dictated by your customers (14:00) - First step to redefining your voice: audit (18:10) - Why getting an outside perspective might help (21:54) - Secondn step to redefining your voice: competitors (23:26) - Third to step to redefining your voice: see & feel (30:39) - How to define a brand voice parameter (34:46) - Examples of brand voice parameters (38:22) - Fourth step to redifining your voice: roadmapping (41:04) - How to get decision makers on board (43:20) - Proving ROI for brand voice work is a b*tch (47:50) - What should we learn today that will help us in the next 10, 20, or 50 years? (48:41) - Top 3 resources Beth recommends (50:19) - How to connect with Beth ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer.Topics covered:(00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (01:34) - The problem with our obsession with algorithms (02:31) - Choosing between high-quality content and "clickbait" content (09:24) - How does Amanda seem to "do it all?" (12:46) - A typical week for Amanda (13:54) - Preparing a few pieces of content (16:20) - Where does Amanda store her content ideas? (17:39) - The difference between "Oh shit that's good" and "Oh shit that's nice" (21:04) - How does Amanda lean on her intuition? (21:52) - How to turn ideas into actual content? (23:34) - How does Amanda write such good content? 4 insights. (27:52) - Using templates vs. heuristics (28:34) - The ONE question to ask yourself when creating content (30:39) - Amanda's writing process (31:23) - SparkToro's social media calendar (32:36) - Trying to "ship something" every day (34:49) - How to get most out of the content she produces? (38:53) - Amanda's involvement in SparkToro's strategy (41:50) - Top 3 resources recommended by Amanda (43:16) - How to connect wiwth Amanda ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered:(00:00) - How To Create Brand Names That STICK (01:55) - What does Alexandra think of the name "Everyone Hates Marketers?" (02:14) - Are memorable brand names only for "non-boring industries?" (05:32) - The surprising reason why you should never use focus groups for testing names (07:10) - Specific examples of brand names that would have been killed by focus groups (08:34) - People tend to struggle with names that are mispelled (09:26) - Brand names that result in an eye-roll (10:15) - The surprising faux pas that can limit your growth potential and confuse customers (11:23) - Everyone hates... super clever names (13:48) - The least boring name, ever? (14:21) - If you're working at a tech company, avoid this. (15:03) - You're not going to be there to explain your name... So don't be smug about it. (15:42) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (17:37) - The ultimate acid test for your brand name (20:21) - Step 1: How to come up with an emotional brand name (25:47) - Step 2: Find words. Lots of them. (31:27) - The longest lasting brand investment to make (33:28) - How the general public reacted to the "Spoon Me" name (35:18) - How a racy brand name can backfire (37:18) - Step 3: Come up with TONS and TONS of names (40:49) - What Alexandra recommends to learn to stay ahead (42:19) - The top 3 resources shared by Alexandra ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time.This is not your typical writing 101 - it's a heart-to-heart about the art and soul that AI just can't touch.Topics Covered:(00:00) - How to Write a Business Book with SOUL (AI Can't Touch This!) (01:24) - Don't write a book if... (05:56) - Step 1: Figure out what YOU want to say (the author's journey) (09:08) - Don't forget to add this element to your business book (11:48) - The one question to ask to figure out your point-of-view. (12:56) - Step 2: Who's going to read that book? (The reader's journey) (17:31) - Step 3: Figure out the reader's journey structure (20:13) - Step 4: 3 surprising ways to beat writer's block (24:01) - Chapter 9 (30:51) - How long does it take to write a book? If you've got 20 minutes a day, you can write a book (32:26) - Step 4: What to do once your first draft is done (33:45) - Step 5: Editing your book (35:14) - Step 6: The group of people who must read your draft, especially when you can't afford an editor (37:32) - The 10-minute trick to handle "harsh" feedback (38:46) - What's the point of writing a book now that we have AI tools? (42:56) - Vicky's recommendations ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.Topics Covered:(00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (01:57) - Can good copy fix any conversion issues? (04:47) - The subtle difference between conversion copywriting and direct response. (09:09) - Step 1: Get in the buyer's mindset (16:30) - The 12 brand archetypes (17:33) - Louis' pet peeve about Apple as marketing case study (19:02) - Step 2: Which brand archetype to choose (22:18) - Pay attention to what's NOT being said (26:10) - Step 3: Get inspired by celebrities or brands (29:14) - What's a strategic narrative? Definition and examples. (36:13) - Resources mentioned by Eden ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.Topics Covered:(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (03:37) - What is evolutionary psychology? (06:43) - Rational vs. irrational: what it means for marketing pros. (07:53) - Upside vs. downside bias (11:29) - Humans are built to be tribal (14:45) - Why stories help us to survive (19:18) - The best thing you can do to really understand your customers (22:47) - Don't do this when doing market research (30:01) - Why humans always need to pick a side (31:27) - Why conspiracy theorists and Mercedes drivers have in common. (34:37) - Why it sometimes makes sense to make things harder to get (36:51) - The "Pretty Woman" effect or why we're willing to suffer for the group (41:06) - Your editorial tone can't be accidental ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and yours truly. We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond.Topics Covered:***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire.Topics Covered:(00:00) - Intro (01:38) - The Kardashians and beyond: How to identify real content creators (02:48) - Did Joe Pulizzi really invent content marketing? (04:12) - Generic content needs to die: Embrace the tilt or stay silent (07:00) - Is more always better? (the quality-quantity debate) (11:35) - Identify your target audience (13:52) - How to find your unique spot in a crowded market (16:11) - The secrets to spotting the next big thing (18:32) - The "listening post" strategy: How to grasp your audience's needs (20:30) - How to craft your unique content mission for max impact (23:27) - Finding your groove: Picking the perfect platform for your stories (26:35) - Trimming the fat: Prioritize finances in your content journey (29:50) - The ultimate guide to monetizing content (32:22) - Summarizing what Joe shared with us today ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record of spearheading talent drives for powerhouses like Zapier, she's not your average strategist; she's the real-deal guide for cutting through the cluttered job market.In this episode, Erika spills the beans on landing top-tier marketing roles in a highly competitive field. If you're a marketer tired of fluff and looking for a clear path to success, this episode is your no-bullshit battle plan!Topics Covered:(00:00) - Intro (02:12) - The Art of Job Search: Beyond Just Selling Yourself (08:12) - Erika's Pro Tips: Turnaround Skills and the Secret to Success (10:13) - The Personal Blueprint: Define Your Desire and Showcase Your Strengths (11:30) - Sniper’s Approach: Pinpointing Roles and Skills That Count (17:55) - The Interview Ace: Deploying Success Stories as Your Secret Weapon (22:01) - How to Convey Your Wins: The Habit Every Job Seeker Must Cultivate (29:00) - No More Holding Back: The Assertive Mindset Revolution in Job-Hunting (34:20) - The 100% Fit Fallacy: Why the Hustle Never Stops (36:55) - The Golden Query: The #1 question to ask in an interview (38:46) - The Job Seeker's Toolbox: Essential Resources and Communities ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.Topics Covered:(00:00) - – Intro (01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns (08:29) - – Forget the 80/20 rule: Learn the real customer distribution (11:55) - – Are overspending on the wrong customer segment? (18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior (21:18) - – Should loyalty and retention be your Holy Grail? (24:22) - – How to smell the BS in marketing reports (29:30) - – Wiemer’s 3 evidence-based marketing resources ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit.And today, Phill reveals what it is.He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.- Blindsight book https://www.popneuro.com/book- How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A- Auralnauts backing music: http://bit.ly/3TWGeGe- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.Topics Covered:(00:00) - Intro (01:33) - Customer personas need to die: sorry not sorry (04:29) - Ever wondered why you just bought that? (08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs (13:39) - Betty White's secrets: How to align marketing with actual consumer use (16:34) - Stop playing marketing bingo and start playing chess (18:21) - This is what your selling should start with (21:53) - The struggling moment revelation: decoding true consumer intent (25:13) - It's stories, not stereotypes, that sell (32:25) - You think you know, but you have no idea: the unseen forces driving purchases (35:47) - How game theory beats economics every time (37:37) - Picking your winning selling strategy (39:53) - Why your perfect employee might be working at Chipotle right now (42:44) - Are all your life choices a lie? ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.Topics Covered:(00:00) - Intro (03:25) - Stop feeding your ego, start filling your wallets (11:08) - How to spot the next big social media trend (13:04) - Hacking the halo effect: How cognitive biases shape our world (19:45) - Make your audience fall in love with you (21:35) - Marketers are sick of marketing bullshit (26:39) - Are you sabotaging your content strategy? (29:37) - Do you really think your business will ever be perfect? Think again! (32:13) - How to authentically connect and build on social media (40:50) - Win over your hot 5% prospects without the obvious sales pitch (46:11) - The 7 F’s to capturing your audience’s attention ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome. Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society.Topics Covered:(00:00) - Intro (02:02) - Are you in danger of burning out? (05:03) - What is the stair-stepping approach to success? (08:45) - Start learning in public (14:28) - No one is a genius, our skill sets are rather imbalanced (18:20) - Have a direct line of communication with your audience (26:46) - Keep going, even when it’s rough (29:23) - Entrepreneurship and survivorship bias (35:34) - You’ve gotta niche down! (39:55) - Can you become a billionaire in a small niche? ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away with the concept of charging money for time. I know, I know, it sounds too good to be true, but all amazing stories start off that way.Jonathan Stark is the “ditching hourly” guy, where he teaches independent professionals how to make more money without working more hours. Topics Covered:(00:00) - Intro (02:55) - Who is Jonathan Stark? (05:35) - Time is more important than money (10:07) - Consulting to coaching and how it changed Jonathan’s life (14:32) - Trading time for money is idiotic (18:03) - Moving from B2B to B2C (21:45) - The torture of making email lists (26:59) - A fascination with micro-economics (28:40) - The only two things Jonathan tracks (33:12) - Using AI to help with your work (34:18) - Advice for new startups (37:30) - Technology that isn’t owned by anyone (44:40) - The patterns you’ll fall into after writing everyday ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Even industry experts in any field struggle with public speaking; it’s not something that comes naturally to everyone, so don’t feel disheartened or embarrassed over it. But how do we turn that very fear and anxiety into confidence? Nausheen Chen, Public Speaking Coach at Speak as a Leader, is an absolute legend in the world of public speaking who turns anxiety into confidence within just eight weeks.As luck would have it, she’s also my guest on today’s episode!Topics Covered:(00:00) - Intro (02:30) - Public speaking: a misunderstood term (04:05) - Mastering the art and skill of public speaking (06:35) - Mental health and public speaking (10:53) - The first step towards mastering public speaking (16:03) - The magic three (20:10) - Approaching public speaking as a brand (24:59) - The importance of using your voice (30:02) - Non-native speakers: don’t do anything you’re not comfortable with (31:36) - The easy one: body language (34:49) - When do you interact with the audience? (36:36) - Building a personal brand (39:08) - Advice for newcomers ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered:(00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan’s simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.Topics Covered:(00:00) - Intro (02:35) - The Obvious Choice (04:50) - From fitness mentor to million-dollar empire (06:21) - Ego, pandemic profits, and lessons learned (14:58) - The absurdity of chasing profits without a plan (18:59) - Embrace the basics and stay consistent (23:00) - One seminar, DVD, or online course at a time (26:56) - Make yourself the star of your brand (33:49) - The art of reinventing success (39:53) - Play your own game to beat Michael Jordan ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water. After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing. Topics Covered:(00:00) - Intro (01:20) - How marketing tells a story (03:26) - Starting anew after losing everything (07:24) - The first six months of Demo Diva (10:51) - What is a demolition business? (14:58) - The biggest marketing lesson after 10 years (17:02) - Starting a business with just $250 (22:01) - The branding of Demo Diva (30:02) - The demolition competition (32:38) - Tips to grow your business (34:36) - Diversity is your strength, not your weakness (38:05) - Where Demo Diva is now ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it’s a place for people to connect, talk, and network.Today, we’re joined by Lottie Unwin, Founder of Up World & Brand Hackers, to discuss why she set up her community, how marketing has impacted her life, and the lessons she’s learned from her extensive career in the industry. She also delves into her organic growth plan, which turned out to be rather successful!Topics Covered:(00:00) - Intro (01:52) - Communities are set up for the wrong reasons (07:08) - Revenue streams through business and communities (09:19) - Lottie’s career history (16:43) - Lottie’s first community (21:01) - What confidence means to different people (24:02) - Honesty on LinkedIn (a rare thing) (31:45) - An organic growth plan (34:40) - Renaming the company ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable. With over 3 million words under her belt, she's a revolution in action. Her anti-bro, anti-clickbait stance is not just refreshing; it's a breath of fresh air in a market often clouded by gimmicks.Topics Covered:(00:00) - Intro (03:33) - Bros, barbells, and bullsh*t (05:01) - The hidden pitfalls of online templates (07:49) - Branding vs platform (15:32) - The raw and real guide to being yourself in a world of fakes and sales pitches (20:53) - How to push through fear and f*cking post something (23:18) - A no-BS guide to discovering your true talents (27:15) - From self-discovery to mastering the art of writing (30:15) - How to win the internet with your writing (32:24) - Be specific in a world of boring broadness (34:14) - Double your email game (36:12) - Crafting the perfect pitch (38:04) - Balance intent, storytelling, and real engagement (40:39) - The bold truth about starting before you're ready (43:13) - Erica’s top three resources (44:13) - Where can you connect with Erica? ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before founding Astroten, a consultancy dedicated to leveraging behavioural science in marketing.With a robust twenty-three-year tenure in the marketing domain, Richard has been instrumental in helping brands such as Google, Mondelez, and BrewDog navigate their challenges. His book, "The Choice Factory," has captivated readers in fifteen languages, teaching how behavioural science holds the key to resolving business challenges. Following this success, his latest book, "The Illusion of Choice," was released in March 2023, further cementing his influence in the field.Adding to his accomplishments, Richard attained an associate position at the Moller Institute, Churchill College, Cambridge University, in 2021, affirming his dedication to advancing the understanding and application of behavioural science in academia and the marketing landscape.Topics Covered:(00:00) - – Intro (03:00) - – Human present and concreteness biases (04:31) - – Case study of industries navigating the human bias (11:20) - – The power of specificity (17:00) - – The "Red Sneakers Effect” (19:00) - - Breaking conventions and status perception (29:00) - – The declining use of humour in marketing (34:49) - – The importance of concreteness (38:30) - – The power of framing in marketing (44:16) - – The peak-end rule in advertising ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-BS advice for parents. Starting her business from her kitchen table, Rosey won over celebs, grew to 300k fans, and has risen to become the UK's top Sleep Consultant.Topics Covered:(00:00) - Intro (02:46) - About Rosey Davidson and her business escapade (06:30) - Identifying the right audience: strong pain points and urgent needs vs those with "nice-to-have" products or services (08:17) - Adapting and transitioning your business model in response to market changes (08:51) - Leveraging targeted marketing in local communities (11:13) - Agility and prompt response to market demands as success facilitators (19:03) - Leveraging intuition and confidence for business success (30:30) - Building relationships with influencers (36:28) - Understanding and nurturing your audience ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies. Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community.Topics Covered:(00:00) - Intro (01:45) - From political playgrounds to 4 AM faxes (06:47) - The incredible journey of Sydney's most weird entrepreneur (08:36) - How embracing your true weirdness can lead to unassailable success (12:18) - ADHD? Autism? No problems (20:55) - The radical social experiment in community building (26:38) - The art of inclusion and exclusion in marketing (33:20) - Chrissy's marketing genius behind the sausage factory (36:38) - Transforming failure into a unique social phenomenon (43:37) - How to turn a pub, choirs, and sewing classes into a social sensation (51:41) - From obscurity to viral sensation (57:55) - The surprising marketing strategy ignored by adults but mastered by kids ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The story goes like this.On December 15, 2017, an email from a Canadian friend landed in my inbox, “If you're looking for suggestions for upcoming interviews, have you looked into April Dunford? She's a marketing executive who's now focusing on consulting practice and positioning for startups. At every conference I've heard her speak at, she has literally blown everyone else out of the water. She's got a unique mix of saucy wit and laser-sharp insight honed over years with the big boys of the tech space. And I think her communication style would lend itself well to your approach to interviews.”And so I did interview her. Twice. Then, I watched from the sidelines as April rose to the top of the B2B marketing world.But I never got to ask the questions I REALLY wanted to ask her… Mainly: “How did you do it? How did you become the most famous B2B marketing expert in less than five years?”Until today…Topics Covered:(00:00) - Intro (03:05) - Starting a business on the right note (03:49) - April’s journey to positioning consulting (12:20) - Scattered engagements, impact concerns, and a beachside epiphany (13:00) - April's ultimate business aspirations - best work, good people, fair compensation. (14:38) - Shifting focus and finding prowess in positioning (15:27) - Tips for identifying unique skill set and honing specialisation (18:41) - Refining engagements, focusing on B2B, and vetting potential clients. (24:00) - Methodology over execution, simplifying messaging, and speeding time-to-value (33:00) - Expanding reach via public speaking, social media, and the release of a game-changing book (39:00) - How April transformed her client base from smaller startups to pre-IPO companies ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.Topics Covered:(00:00) - Intro (01:10) - A crusade against euthanasia and corporate America (05:48) - A new approach to animal welfare (08:59) - The affordable solution to pet care (10:28) - Why nonprofits struggle to revolutionise veterinary care (15:10) - Challenging conventional workplace wisdom (17:35) - Staying true to the cause (19:20) - How sticking to your niche can save your career and sanity (23:40) - Keep it simple in a complex world (28:00) - How a simple promotion turned into a consumer confusion catastrophe (29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A (31:30) - The unconventional way to create a culturally rich workplace (34:12) - Stacey’s resources ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.Topics Covered:(00:00) - Intro (01:47) - The invisible architects of humour (07:11) - Anonymity over fame (15:56) - How Jim's Journal broke the mould in comic strips (20:59) - How to take context and f*ck with it (29:54) - Why churning out ideas beats polishing them (36:17) - How to keep your creative identity unspoiled (41:51) - “You have to fall in love with that idea” (47:26) - Work, passion, and living a fulfilling life (48:48) - Where can you find Scott? ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US government.Topics Covered:(00:00) - Intro (01:24) - Throw your own party (06:12) - The wild ride of a financial advice guru (11:45) - Money, misery, and crazy suits (22:28) - Dress up in a cheese suite (32:14) - Heart over hate (40:38) - Fail, love, repeat ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland.Topics Covered:(00:00) - Intro (01:45) - The price of not following your guts (06:51) - The benter Dublin vs Cork (09:15) - The turning point for success (15:22) - The eureka moment (17:04) - Swimming upstream (20:39) - The importance of self-awareness (23:31) - What coming up to success looks like (27:23) - The art of mixing conventions (33:12) - Being successful and unknown (37:26) - The SpongeBob phenomenon (43:10) - Staying true to yourself (49:15) - Outro ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. In this episode you'll discover: The creative process of composing musicThe importance of discipline and belief in your workSocial media practices to grow your audienceTopics Covered:(00:00) - Intro (01:18) - Who is Zeke Sky? (03:03) - People's perception of the world of metal music (08:25) - Debunking the misconceptions about composing music (12:41) - Zeke's inspiration to compose (15:14) - The creative process of Zeke Sky (22:51) - Zeke Sky's life before the pandemic (28:45) - Building a powerhouse brand in a challenging environment (35:26) - Tips to grow your audience on social media (44:43) - The psychological impacts of growing your audience (48:48) - Outro ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!Topics Covered:(00:00) - Intro (01:46) - The secret to niche success (04:13) - The risk of going too broad (08:01) - The top-down approach and the bottom-up approach (11:21) - Practical case of going ULTRA-NICHE (13:45) - How to validate your niche (17:31) - How to know your positioning is right (22:10) - The power of positioning precisely (30:30) - Market research for positioning (33:17) - The significance of words in positioning (48:29) - What marketers should learn today (52:58) - Top 3 resources ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. In this episode, you’ll learn:The essence of positioning in businessHow to transition from offering everything to everyone to finding an undiscovered, yet profitable, nicheHow to identify your skills and leverage them to make moneyResources and Recommendations:Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking."Improvisation and the Theatre" by Keith Johnstone"Thinking in Bets" by Annie DukeTopics Covered:(00:00) - Intro (01:33) - The importance of positioning in business (06:29) - Who can ruin your positioning? (11:06) - Why 99% of business is b*lls (13:10) - Leveraging experience and skills for career evolution (17:46) - Finding and mastering your niche (19:47) - Knowing when to specialize (23:17) - Embracing career changes (31:12) - Navigating niche market risks (45:49) - Emily’s top 3 resources ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.(00:00) - Intro (01:43) - Why you shouldn't take yourself too seriously! (05:52) - The improv secret to unleash your mind (08:33) - Jocelyn's journey through adversity (15:38) - What is at the epicenter of "The Brain Lady"'s method (21:04) - Practical case with Jocelyn's method (26:29) - Decoding the method (36:43) - Making changes that stick (43:44) - How to learn like a pro (insight from the animal kingdom) (48:45) - Jocelyn's Top Picks ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

 In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.(00:00) - Intro (02:04) - Reasons why you shouldn't start a community (yet) (09:22) - Andy's perspective on what's a community (10:52) - Tailoring your community to your personality and strengths (19:57) - Tips that will ignite your community (34:19) - The insider's guide to community management (38:06) - The power of hot seats (40:54) - Costly mistakes to avoid when building your community (44:11) - Attracting your ideal founding members (49:39) - Outro ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

 Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career to pursue what made him feel truly aliveThe unexpected truth about the relationship between money and the willingness to take risks in career and lifePaul's candid perspective on the challenges and rewards of trying to get paid for doing what you loveThe key realization Paul had about what makes work feel genuinely fulfilling and meaningfulIf you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.(00:00) - Intro (01:58) - What's Paul's core idea behind the Pathless Path (05:34) - The process behind the interviews (10:33) - Is money important to change career path (14:55) - How doing what you like can push your career (18:24) - Discovering what makes you feel alive (27:14) - The unconventional launch of The Pathless Path (31:36) - The importance of genuine connection with people (39:16) - What are your yearnings? (45:02) - Is the traditional script being overwrote (51:11) - Summary (52:48) - Top 3 resources ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.Some key takeaways: Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame. Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles. ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.  ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.It sounds a bit cliché, doesn't it?That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. ***? Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com? See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/? Leave a review on Apple Podcasts: https://apple.co/3p4wL4r? Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com?