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Je hypotheek verhogen: zo werkt het!
Wat is de Green Claims Directive en waarom is het belangrijk?
Case: Albert Heijn Media Services as brand builder or conversion generator?
It is often too black and white. TV is committed to brand awareness and store communication ensures conversion. But is that really the case? MeMo² and Publicis Group investigated the role of a classic media campaign and the addition of Albert Heijn as a media channel within Duracell`s customer journey – both on brand and […]
Influence: the 7 principles of Cialdini
Influence: The 7 principles of Robert Cialdini
?Reading time: 3 minutes
Demand generation vs lead generation: wat is het verschil?
Ontdek de verschillen tussen demand generation en lead generation en leer welke strategie het beste past bij jouw B2B marketingaanpak. Bouw aan brand awareness, autoriteit en vertrouwen om jouw doelgroep effectief te bereiken.
Neuromarketing & ethics: the grey area of influence
Neuromarketing & ethics: the grey area of influence
?Reading time: 3 minutes
Het gebruik van Persona’s voor een Succesvolle Implementatie”
Het implementeren van een nieuw HR-systeem vereist inzicht in de impact ervan op elk teamlid. Door stakeholder persona`s in kaart te brengen, van leiders tot IT, zorgen we voor een naadloze overgang.
Why Offering Sober Events and Happy Hours is the Move
Companies that have included sober work events have found that it allows for more opportunities for personal and collaborative growth.
Don’t Let a Serious Crisis Go to Waste: A Lesson in Disruptive Thinking
A crisis is an opportunity, whether your organization is experiencing disruption as a whole or individually.
Navigating Inflation’s Impact on Employee Healthcare Benefits
In today’s challenging landscape, employers play a pivotal role in helping employees navigate the impact of inflation on their healthcare benefits.
Cultural Norms and Conflict Management
Measuring the relative frequency with which you use five modes of behavior—competing, collaborating, compromising, avoiding, and accommodating—in a conflict situation.