Louis Vuitton is kicking off the year with a bang; Pharrell’s highly-anticipated design debut for Louis Vuitton Men’s hits stores today, and it deserves all the hype.

First presented back in June in an intricate presentation on Paris’ oldest bridge, the Pont Neuf; Louis Vuitton Men’s Spring 2024 in an ode to Pharrell Williams’s humble beginnings in Virginia and Louis Vuitton’s own start in Paris.

Pharrell’s design debut was hyped from the minute his appointment was announced. He came to wow, and wow he did, embracing the Maison’s storied codes and reimagining them in interesting and exciting new ways.

New Year, New Vuitton

When models hit the runway, the excitement was palpable, and the collection oozed a new energy, home to various thematic elements. Themes like Damoflage —a pixilated camo version of the brand’s classic Damier pattern- appeared on new and old bags, while Monogram was also celebrated this season.

The collection is finally here today, dropping online and in-store; fans can finally see the bags up close and in person. Additionally, this exciting new chapter is celebrated with over 50 global activations. On the East Coast, shoppers can visit a pop-up at 104 Prince Street, SoHo, NYC, which is dedicated exclusively to the men’s collection.

Open to the public from today through mid-March, the space is modeled around the Pont Neuf, with gold architectural elements inspired by the landmark. The floors are an ode to the Maison’s storied Damier pattern, an integral House code used throughout the collection.

Fans won’t want to miss the secret by-appointment-only Speedy room behind an unassuming door in a smaller location around the corner from the pop-up. There, footage from the runway plays on a large screen, and Pharrell’s bold Speedy bags, infamously worn by Rihanna, sit on display.

The same exclusive experience also occurs in other pop-ups worldwide, most notably at the brand’s flagship on the Champs-Elysée. Take a walk through the space with us above, and discover the collection via Louis Vuitton.