![](https://memo2.nl/wp-content/uploads/2021/03/5fb68e64cfff813bb90d2bae_Asics-case-p-1080.jpeg)
Artikel
30
maart
Twitter brand lift study for ASICS: significant results on purchase intent
Recently, MeMo² conducted a Twitter brand lift study for ASICS. This advertiser reached out to Twitter and MeMo² in order to measure the effectiveness of an awareness campaign for running shoes in the UK.
ASICS wanted to reach the in-market running shoe audience on Twitter. The results of this campaign were measured by MeMo². Twitter isolated all accounts of people likely to be in-market of buying running shoes. The social media platform created a target audience including for example marathon participants or followers of specific runner brands.
The MeMo² brand lift study shows that after the campaign, runners who were exposed to the campaign are more likely to buy a running shoe of ASICS (+52%). As purchase intent was one of the most relevant metrics for this campaign, the Twitter campaign has been very successful.
What's your reaction ?
Follow us on Social Media
Some Categories
Recent posts
![](https://livelearn.nl/wp-content/themes/fluidify-child/img/artikel.jpg)
July 27, 2024
Nieuwe kabinetsvisie: samen sterker tegen cyberdreigingen
![](https://www.samhoud.com/wp-content/uploads/2024/05/Abstract_3Drender_nature-2.jpg)
July 24, 2024
Navigating AI Implementation: Try these strategies to overcome resistance.
![](https://humaninprogress.com/wp-content/uploads/sick-leave-netherlands.jpg)
July 24, 2024
Sick Leave Policy Netherlands Guidance for HR and Entrepreneur.
![](https://humaninprogress.com/wp-content/uploads/Employment35.png)
July 24, 2024
CSRD Reporting: Mandatory Reporting on Corporate Sustainability.
![](https://humaninprogress.com/wp-content/uploads/Employment21.jpg)
July 24, 2024
Training Budget: Investing in Employee Development.
Comments (0)
No reviews found
Add Comment